article thumbnail

Five Reasons Why You Absolutely, Positively Need to do Online Brand Monitoring

Webbiquity SMM

And you’d certainly never talk about your brand or product at a business conference or networking event…while wearing noise-cancelling headphones. Why then do so many brands fail to do basic brand monitoring on social networks, and across the Internet more generally? Ignorance or apathy?

article thumbnail

14 Social Listening Tools for Effortless Brand Monitoring

Hootsuite

We’ve got a whole blog post on what social listening is and why it matters so much for brands. Social listening tools are tech products — apps and software — designed to seek out the entire social conversation about any topic you choose. Identify pain points and new product opportunities. What are social listening tools?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How to Use Social Listening to Retain More Customers

Webbiquity SMM

In software development, for example, that means prioritizing new features requested by existing users over new functionality that may (or may not) help win more new deals. Social listening, and more broadly online brand monitoring, is essential. What do you need for better customer retention? Customer-centric strategies.

Sentiment 142
article thumbnail

How B2B Tech Marketing on Twitter is Changing (Research)

Webbiquity SMM

These trends emerged from a study of 800 B2B software vendors profiled in The Ultimate Guide to Content Marketing Software and follow-on blog posts. 90% of B2B software companies have Twitter accounts—but more than a third are inactive. Half of B2B software companies struggle with the “social” media concept.

B2B 154
article thumbnail

How to create a complaint management system to protect your brand reputation

Sprout Social

However, complaint management can also be a growth opportunity, providing insights to improve your products, services or customer experience. Turning a negative situation into a positive outcome will help win their loyalty and maybe even earn your brand public praise on social media.

article thumbnail

Social Mention Sentiment Analysis: A Comprehensive Guide For Marketers

Keyhole.co

By constantly monitoring what users say about them online, they were able to come up with new ideas to improve their services and products based on feedback and requests. Today, though relatively new to the scene compared to other brands, Fitbit has been able to build a loyal following of customers and grow their business.

article thumbnail

Why Social Listening is Key to Understanding Your Customers

Oktopost

You know what you want them to want – whatever product or service you’re offering – and you know how to encourage them to want it (through strong marketing campaigns and plenty of nose-to-the-grindstone development), but you can never really get a strong grip on your leads until you know what it is they really want in the first place.

B2B 62