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Monitor Your Brand Online-Part 1

Harp Interactive

However, Google Alerts are limited – and aren’t designed to be a comprehensive online brand management tool. Here are the steps you need to take in order to deploy an ongoing online brand monitoring campaign. Choose the Keywords You Need to Monitor: Anything associated with your brand and company needs to be monitored.

Brands 307
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Social Mention Sentiment Analysis: A Comprehensive Guide For Marketers

Keyhole.co

Based on what you find, you can then respond quickly and effectively to control your brand narrative and take it in a different direction (if needed). Often, the most effective way of doing this is by publishing press releases. Sign up for the free trial now. What is social sentiment analysis?

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Breaking Down Social Listening for B2B: The Full Guide

Oktopost

Before the rise of social listening tools , B2B marketers would be completely reliant on hashtags and native search on social platforms to get a sense for what people were saying about brands. Social monitoring is the act of collecting the data centered around your brand, company, and products. Competitor Analysis.

B2B 155
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The complete crisis management guide for marketing leaders

Sprout Social

In October 2023, a hacker breached 23andMe’s database and stole information about millions of customers and threatened to publish the leaked data. These include: Templates with pre-loaded information for press releases and social media announcements can give your team a head start in executing timely communication.

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Top 5 Online Reputation Management Tools For Transforming Any Crisis To Opportunity

Keyhole.co

Create content religiously Creating positive content about yourself or your brand can help push down any negative results that may appear in search engine results. This can include blog posts, social media updates, and press releases. What are online reputation management tools?

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The 29 Best Social Media Monitoring Tools

Webbiquity SMM

Schedule and publish content across social channels. Sample review: “Cision has some smart solutions for brands. Cision is a global provider of PR software and services including media monitoring, media list building, press release distribution, and media analysis.” Analyze results to make decisions.

Tools 207