Net-Savvy Executive

APRIL 1, 2011

The first report in the space was Peter Kim's Forrester Wave: Brand Monitoring (September 2006), which introduced us to seven companies: Biz360 Acquired by Attensity in 2010. Nielsen BuzzMetrics Nielsen bought the rest of BuzzMetrics in 2007 and used it as the core of NM Incite , its joint venture with McKinsey, in 2010.

Brand Monitoring 77

Brand Monitoring Cymfony Attensity Alterian 77

Webbiquity SMM

OCTOBER 13, 2010

Social media monitoring can be purchased separately for $3000 per year (putting that tool effectively in the $0-500 per month category) though most users combine at least a subset of the PR tools with this. Nielsen BuzzMetrics. Budget: We don’t need no stinkin’ budget. Share this on Technorati. Tweet This!

SM2 202

SM2 Vocus Alterian Radian6 202

Firebelly

MARCH 5, 2010

Women Use Social Mobile More Than Men By Tiphereth Gloria Nielsen posted these mobile social stats from December 2009 about the gender differences when accessing social networks via mobile devices. You have to focus on Universal Search, Real-Time Search, Social Media and the Mobile Web. Where do you start?

Feed Reader 100

Feed Reader Marketing Social Capital Paid Search 100

Firebelly

FEBRUARY 19, 2010

New numbers released by Nielsen today confirm what we’ve known for a while: Facebook is the web’s number-one time sink 4. Internet user spends more time on Facebook than on Google, Yahoo, YouTube, Microsoft, Wikipedia and Amazon combined. Think about that for a moment.

Yahoo 100

Yahoo Facebook MySpace Paid Search 100

Buzz Marketing for Technology

FEBRUARY 9, 2011

So I spent the better part of January looking at every social media listening, monitoring, analytics, intelligence and insights firm I could get my hands on. NMincite – This is the artist formerly known as BuzzMetrics, which is owned by Nielsen who is now in partnership with McKinsey.

Crimson Hexagon 275

Crimson Hexagon Analytics Sysomos Radian6 275