Keyhole.co

MARCH 9, 2023

There are tons of social listening tools out there and it’s hard to choose the one that’s right for your company. If you’re looking for a social media listening tool in particular—one that can track what people are saying about your brand—then you’ve come to the right place.

Tools 84

Tools Sentiment Hubspot Price 84

Webbiquity SMM

AUGUST 27, 2019

Twitter and LinkedIn remain the top two social networks for B2B marketers. That said, there are some disturbing signs developing for Twitter (and the B2B marketers who rely on the platform). Per recent research , though 77% of B2B marketers say they use Twitter to distribute content, Twitter use is down 8% since 2014.

B2B 154

B2B Research Twitter Marketing 154

Oktopost

DECEMBER 22, 2019

In an interpersonal scenario, active listening means you’re really trying to understand the person speaking to you, and it’s no different when we’re talking about social media marketing. Keeping an eye out for mentions and Google Alerts and the like is just social media monitoring, and you can miss out on a lot of nuance and context.

Tools 116

Tools B2B Sentiment Notification 116

Harp Interactive

JANUARY 12, 2010

This blog post is the second in the 2 part series on brand monitoring. In case you missed the first blog post, here is the link: Monitor Your Brand Online. Monitoring Tools For: Blogs. Here are some RSS aggregation services : Google Reader , Bloglines , Fastladder. Blogdigger. Google Blog search.

Trendrr 267

Trendrr TweetBeep Radian6 Conversation 267

Harp Interactive

FEBRUARY 18, 2014

Blog brand monitoring Monitoring monitoring tools Social Media & SEO monitoring strategy social media monitoring social media monitoring tools' Read more. ). Read more. ).

Social Media 287

Social Media Brand Monitoring SEO Tools 287

Webbiquity SMM

JANUARY 23, 2024

Retaining your existing consumer base is also, as noted above, much more cost-effective than concentrating entirely on expensive marketing campaigns in hopes of acquiring new customers. Social listening, and more broadly online brand monitoring, is essential. What do you need for better customer retention?

Sentiment 142

Sentiment How To Analysis Trends 142

Keyhole.co

MARCH 6, 2024

But when was the last time you actually went to see what people have to say about your brand? I guess we can all agree that marketing goes far beyond the numbers. Marketing is about feelings, opinions, and emotions (in the end, 95% of all purchases are emotional; it’s no secret).

Sentiment 52

Sentiment Analysis Marketing Press Release 52

Unmetric

JUNE 11, 2019

But luckily there are several analytical tools to help marketers automate such mundane activities. And not just that, these analytical tools give key data insights on your social media performance to help you fine-tune your marketing strategy. CoSchedule is a one-stop platform for all your marketing needs.

Analytics 125

Analytics Tools Social Media Curation 125

Keyhole.co

SEPTEMBER 12, 2023

Every growth-focused business today needs a thriving social media presence, from small local businesses to big brand names. billion people , social networking sites are a goldmine of sales and marketing opportunities. That’s where reliable social media automation tools can help you. With a user base of over 4.59

Tools 52

Tools Social Media Curata Price 52

Keyhole.co

MAY 16, 2023

By capitalizing on media monitoring tools , you can track brand mentions on social media platforms like Twitter and Instagram and news articles and blog posts that mention the brand. Influencer outreach Want to know which influencers can help you promote your brand or product? Media monitoring will do that.

Tools 52

Tools Sentiment Analysis Metrics 52

Unmetric

SEPTEMBER 9, 2019

If, however, you’re a modern-day marketer, you can put away the fake nose and mustache because all you need is a computer and an internet connection. Oh, and some tools to do the job. Choosing a competitor benchmarking tool. Competitor benchmarking tools for SEO. Competitor benchmarking tools for SEO.

Tools 85

Tools Hitwise Analysis Price 85

Unmetric

JULY 9, 2019

Be it product updates or engaging in industry-related conversations, it is the go-to network to increase brand visibility. Twitter analytics tools give you key data points that are helpful in calculating your social ROI. We all know how brands use this network to address consumer queries and complaints. Now, how cool is that?

Analytics 72

Analytics Tools Twitter Hashtag 72

Ignite Social Media

JUNE 15, 2017

However, the values of social listening extend beyond brand monitoring, and can be a strong asset when applied to influencer activations. This can help to provide a baseline of brand or messaging conversation prior to running a campaign, and allows you to track direct effects of influencer marketing efforts on social conversation.

Influencer 130

Influencer Strategy Sentiment Marketing 130

Keyhole.co

JANUARY 17, 2024

Understanding whether sentiments are positive, negative, or neutral can help you assess the public perception of your brand and make informed decisions to enhance customer satisfaction. You can refine your marketing strategies by evaluating the success and impact of ongoing campaigns.

Sentiment 52

Sentiment Analysis Brand Monitoring Trends 52

Harp Interactive

JANUARY 6, 2010

One of the main objectives for all social media marketing initiatives for a brand is to “ navigate the narrative&#. Social media monitoring is the somewhat new but indispensable tool that all serious marketers should use in order to keep track of what people are saying about their brand, their products and their competitors.

Brands 307

Brands Brand Monitoring Reputation Press Release 307

Harp Interactive

APRIL 6, 2010

While on the hunt for meaningful metrics tools, Erwin Hendriks, creator of Social Website Analyzer , brought his insightful resource to my attention. Simply put, Social Website Analyzer is a one-click snapshot of the state of your website’s or brand’s social media presence across the top 20 social media sites.

Newsvine 307

Newsvine Quantcast Social Media Meeting 307

Keyhole.co

FEBRUARY 3, 2024

It also indicates how often customers turn towards your brand when discussing trends, ideas, and insights in your industry. If you were to visualize it, it might look something like the market share graphic below: ( Image Source ) Why is measuring share of voice important? All you need to do is hop onto a social media listening tool.

Social Media 59

Social Media How To Metrics Sentiment 59

Webbiquity SMM

MARCH 31, 2020

Twitter is generally viewed as the second-best social network for B2B marketing , behind only LinkedIn. In the current environment where the coronavirus outbreak and COVID-19 pandemic have shut down live events and even coffee meetings, forcing increased online interaction, B2B marketing activity on Twitter should be exploding.

Twitter 228

Twitter B2B LinkedIn Brand Monitoring 228

Webbiquity SMM

OCTOBER 13, 2010

A simple tool like Google Alerts would pick up most stray citations. The explosion of social media has led to a corresponding need for more sophisticated monitoring tools that can crawl the hundreds of social networking and bookmarking sites and millions of blogs across the globe. Budget: Under $500 per month.

SM2 202

SM2 Vocus Alterian Radian6 202

Sprout Social

JUNE 15, 2020

However, the impact of GDPR on digital marketing is ongoing and businesses in the EU aren’t the only ones affected. Marketers should take the time to understand the implications of GDPR, privacy laws and what it all means when it comes to social media. How does GDPR affect marketing on social media? Good question!

Social Media 130

Social Media Privacy Marketing Policies 130

Hootsuite

JUNE 22, 2020

Caring for your brand means embracing the art and science of brand monitoring. Luckily for anyone interested in brand monitoring, it’s never been easier to observe, analyze and optimize the conversation around your brand. And with these tips and tools, you’re off to a great start.

Brand Monitoring 141

Brand Monitoring Tools Brands HootSuite 141

Keyhole.co

MAY 30, 2023

You can also look for gaps in the market that your competitors need to address. Another thing to look at is your competitors’ marketing strategies. If you notice that your competitors are all advertising on Instagram, that is a good place for you to focus your marketing efforts. Track their online presence.

Analysis 52

Analysis How To Marketing Price 52

Harp Interactive

MARCH 24, 2011

Brand Awareness is always at or near the top of our client’s list when we discuss social media marketing goals. Even for large brands, Brand Awareness continues to appear as one of the top 3 goals…typically in the form of “enhanced” Brand Awareness or “top of mind” Awareness.

Brands 289

Brands Tools Social Media Questions 289

Harp Interactive

MARCH 24, 2011

Brand Awareness is always at or near the top of our client’s list when we discuss social media marketing goals. Even for large brands, Brand Awareness continues to appear as one of the top 3 goals…typically in the form of “enhanced” Brand Awareness or “top of mind” Awareness.

Brands 289

Brands Tools Social Media Questions 289

Harp Interactive

JUNE 16, 2010

Monitoring is Essential. It’s easy to set up social media monitoring for your business or brand and even better, there are many efficient free tools available that you can take advantage of. Use monitoring and search tools to seek out appropriate conversations.

Social Media 322

Social Media Brand Monitoring WordPress SEO 322

Oktopost

NOVEMBER 30, 2023

It is called “dark” because this activity is challenging to track using traditional analytics tools, leading to unattributed or unrecognized traffic sources. As marketers, this is a huge problem. Therefore, it comes as no surprise that Google Analytics ranks among the most crucial tools for marketers.

Forums 62

Forums Reddit Analytics Sentiment 62

Keyhole.co

MAY 31, 2023

Compare your engagement rates with your competitors Use social media analytics tools There are many social media analytics tools available that can help you identify your competitors. Keyhole is one such tool that helps you with competitor analysis and social listening.

Social Media 52

Social Media Strategy How To Analysis 52

Oktopost

NOVEMBER 16, 2023

Discover what interests them, the content they enjoy seeing, their pain points and frustrations. Ultimately, brands can leverage social data to optimize marketing strategies, manage reputation, foster better customer relationships, and sustain profitable growth. But this process comes with its own set of challenges.

Analysis 69

Analysis Data Sentiment Metrics 69

Harp Interactive

MAY 25, 2010

In the world of social media marketing, we often hear of the importance of monitoring as the first actionable item. Although social media monitoring has numerous benefits to a businesses, both large and small, it may be unclear as to how to use monitoring. Decide What to Monitor. The company name.

Social Media 241

Social Media Radian6 Tips Wiki 241

Keyhole.co

JANUARY 13, 2021

Share of voice (SOV) measures what percentage of the market your brand owns relative to your competitors. It’s a measure of brand awareness. SOV was originally used in traditional media to track a brand’s visibility in print, radio, and TV ads compared to their competitors, but it has since grown into the digital space.

Social Media 88

Social Media Metrics Brand Monitoring Hashtag 88

Proactive Report

OCTOBER 14, 2013

According Forbes the top new marketing job recruited and hire in 2014 will be a Director of Content. Know how to research the landscape around the brand. Monitor industry and customer trends and sentiment. Understand the technology so that you can choose the right tools and platforms. Google Plus.

Tips 100

Tips Content Training Marketing 100

Harp Interactive

JANUARY 27, 2010

My topic, in case you missed it, was “Propel your Social Media Marketing to New Heights: Strategies to Ensure a Winning and Engaging Social Presence&#. Social Media Monitoring is key for this. Use a good blog searching tool like Technorati or Google Blog Search to find industry specific blogs.

Engagement 248

Engagement Strategy Radian6 Brand Monitoring 248

Oktopost

MARCH 7, 2022

There is no shortage of imperative marketing tactics that if you don’t do right now, your B2B organization will crash and burn. As marketers, we know the MarTech space is crowded. We also know the world of social listening is one that can make or break our brand’s reputation. We have two ears and one mouth for a reason.

B2B 155

B2B Sentiment Analysis Reputation 155

Keyhole.co

DECEMBER 13, 2023

Managing your brand’s online presence and reach can be a challenging task. Social media marketing keeps evolving with each new social app. The brands that get it right do so by leveraging social monitoring and listening. Mention is a good example of a platform helping brands track and post to social media apps.

HootSuite 52

HootSuite Price Sentiment Social Media Management 52

Keyhole.co

DECEMBER 15, 2023

They use software platforms like Mentionlytics, which helps brands capitalize on historical data analytics and social listening. Mentionlytics: A Bird’s-Eye View Mentionlytics is a social media monitoring and analysis tool that lets brands track mentions and watch for competitor performance.

Sentiment 52

Sentiment Price Analysis HootSuite 52

Hootsuite

FEBRUARY 24, 2023

Salesforce recently announced the retirement of its social media management tool Social Studio. Plus, Hootsuite has a free Salesforce integration and many customer relationship management (CRM) tools to make your migration painless. 1 Social Media Tool Create. Customers will lose access on Nov. If your contract ends before Nov.

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HootSuite Social Media Management Tumblr Hashtag 83

Keyhole.co

OCTOBER 24, 2022

A higher growth rate means your marketing team is on the right track, launching intuitive and engaging campaigns. That’s why we suggest you to try out Keyhole, a complete social media analytics tool. What is a good social media analytics tool? Keyhole is a good social media analytics tool.

Metrics 52

Metrics Analytics Analysis Hashtag 52