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How To Measure Share Of Voice On Social Media

Keyhole.co

It also indicates how often customers turn towards your brand when discussing trends, ideas, and insights in your industry. If you were to visualize it, it might look something like the market share graphic below: ( Image Source ) Why is measuring share of voice important? also indicate your share of voice on social media.

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19 Social Media Metrics That Really Matter—And How to Track Them

Hootsuite

What are social media metrics? As a social media professional, they’re your chance to demonstrate the value of your work, and the impact of the decisions you’ve made. This article identifies the social media metrics that really matter, why they’re important, and how to track them. Brand Awareness.

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How To Use Competitor Analysis To Identify New Marketing Opportunities

Keyhole.co

You can also look for gaps in the market that your competitors need to address. Another thing to look at is your competitors’ marketing strategies. Are they using social media, billboards, or something else? Use search engines and social media to research businesses that offer similar products or services.