Direct Marketing Observations
JUNE 21, 2010
I was pulling some info about tomorrow’s # hashtag social media host Shel Holtz when I came across a video on his Posterous page about Gatorade’s brand monitoring war room. The video is well done and I love how they are investing time and effort in polishing and managing the brand via a social media war room.
Direct Marketing Observations
FEBRUARY 17, 2011
What I have a problem with is the type of content creation we run across when doing brand monitoring work for clients. Marketing departments and SEO companies understand this. I don’t dispute blog posts like this Why Content Curation Is Here to Stay. I get that. It’s falling into two camps. Here’s the first.
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