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What is brand monitoring and why is it important?

Sprout Social

There are more ways than ever for your audience to talk about you, but luckily, it’s never been easier to track your brand mentions through online brand monitoring and have a comprehensive understanding of how people feel about your brand. What is brand monitoring? Brand monitoring vs. social monitoring.

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14 Social Listening Tools for Effortless Brand Monitoring

Hootsuite

Now, all you have to do is set up a social listening tool to track the details that matter most to your brand, and the information comes directly to your computer screen. It works by tracking mentions (both tagged and untagged) of your brand and your competitors online, along with relevant keywords and hashtags.

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Benchmark Performance with the New Instagram Competitors Report

Sprout Social

In fact, research shows that 65% of the top performing posts feature products, and 7 out of 10 hashtags included in captions are branded. Monitoring some of the most inspirational brands on Instagram will likely reveal that strategic product promotion and hashtag usage results in better audience engagement and growth.

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4 Twitter Analytics Tools You Can’t Ignore

agora pulse

Whether you use Twitter for traffic driving, lead generation, influencer outreach, brand monitoring, or customer service, you need to measure your efforts. The native analytics accessible through Twitter.com are extensive and great to use for reporting and analysis. Agorapulse’s Twitter reporting functionality is excellent.

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How to create a complaint management system to protect your brand reputation

Sprout Social

For example, social listening tools powered by conversational analytics help brands monitor hashtags and feedback to quickly identify negative comments and respond. Here is a report from Sprout’s Listening capability. Brand protection How you handle complaints directly affects your brand’s reputation.

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Social Data Analysis: The Pros and Cons of Social Data

Oktopost

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. Alternatively, you can use a social media management tool that automates data collection and creates dedicated reports with critical social platforms and data points.

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29 Best Social Listening Tools To Stay Ahead Of Competition

Keyhole.co

Union Metrics Union Metrics is a social media analytics tool that offers social media metrics, keyword listening, campaign reporting, and competitive analysis. Union Metrics offers standard listening features like real-time mention monitoring, sentiment analysis, and insights like best times to post.

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