Hootsuite
NOVEMBER 7, 2023
Simply because of the vast amount of data they provide about your brand, your audience, and your competitors in real time. Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. It’s also an important form of competitor research.
Webbiquity SMM
AUGUST 27, 2019
Per recent research , though 77% of B2B marketers say they use Twitter to distribute content, Twitter use is down 8% since 2014. Among the 394 even somewhat active Twitter users in this group, 51% are social (social ratio of less than 5). But the least social of this entire group? Watch for mentions of your brand.
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Keyhole.co
FEBRUARY 3, 2024
By tracking mentions of Adderall alongside discussions of anxiety or depression , brands can gain valuable insights into public perceptions of mental health solutions. Through this monitoring and research, health brands can better understand effectiveness and potential risks. And that’s just the tip of the iceberg.
Ignite Social Media
JUNE 15, 2017
Social listening can be a great source of information when researching audience conversation and sentiment around your brand. However, the values of social listening extend beyond brand monitoring, and can be a strong asset when applied to influencer activations. Strategically Identify Influencer Partners.
Keyhole.co
MARCH 6, 2024
Once you identify these sentimentally loaded terms, you want to group them according to the emotions they convey, keeping context in mind. So, both groups overlap, and usually, it’s hard to distinguish them. Best ways for tracking brand mentions & more If you are in a competitive niche, getting new customers can be challenging.
Keyhole.co
OCTOBER 13, 2023
Adaptation of recruitment efforts To find candidates who are best qualified for a particular position, social media platforms offer the opportunity to reach specific groups of people. Social media is a great resource for promoting an employer brand. You can join or create new Facebook groups that better match your open positions.
Sprout Social
FEBRUARY 13, 2019
Before the proliferation of social media, brands sought these insights through a variety of different tactics: surveys, focus-groups, shop-alongs. In addition, take your day-to-day brand monitoring a step further and turn it into brand analysis. They provide insights that can inform an entire business strategy.
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