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Tools for Monitoring Online Conversations: Part 2 of Monitor Your Brand Online

Harp Interactive

This blog post is the second in the 2 part series on brand monitoring. In case you missed the first blog post, here is the link: Monitor Your Brand Online. In order to make things easy you should fiirst create a place that will aggregate all your monitoring results like an RSS reader. Google Blog search.

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Strategies to Ensure an Engaged Social Presence

Harp Interactive

Weather you are using a powerful subscription-based tool like Radian6 or a combination of free tools…definitely set up social media monitoring. Set up alerts for mentions of your name, your business name or brand, your competition, key words, industry leaders, and your twitter handle. This is reactive engagement.