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What is brand monitoring and why is it important?

Sprout Social

There are more ways than ever for your audience to talk about you, but luckily, it’s never been easier to track your brand mentions through online brand monitoring and have a comprehensive understanding of how people feel about your brand. What is brand monitoring? Brand monitoring vs. social monitoring.

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14 Social Listening Tools for Effortless Brand Monitoring

Hootsuite

Digimind Source: Digimind Digimind expands social listening to 850 million sources, including blogs, forums, and offline sources as well as the major social media platforms. Free 30-Day Trial The post 14 Social Listening Tools for Effortless Brand Monitoring appeared first on Social Media Marketing & Management Dashboard.

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Tools for Monitoring Online Conversations: Part 2 of Monitor Your Brand Online

Harp Interactive

This blog post is the second in the 2 part series on brand monitoring. In case you missed the first blog post, here is the link: Monitor Your Brand Online. Monitor This. Ubervu (beta). Web Page Changes. WatchThatPage.com. Twitter Search. UberTwitter. Boardtracker. BoardReader. Social Media. Technorati. Ice Rocket.

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How to Use Social Listening to Retain More Customers

Webbiquity SMM

Social listening, and more broadly online brand monitoring, is essential. How to Use Social Listening to Retain More Customers Social media monitoring is no longer just an add-on element in social media marketing , but a must-have process to monitor the pulse of customer preferences. Through social listening.

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Twitter for Business: Is It Time?

Webbiquity SMM

Most providers of brand monitoring tools don’t even bother monitoring their own brand mentions on Twitter. Of the top 500 people in event marketing per BizBash magazine (a group that should definitely be social media active), just 119 —less than a quarter—even have a Twitter account, and many of those are inactive.

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From Obscurity to Opportunity: Demystifying Dark Social

Oktopost

This way, you won’t have to miss engagements from Reddit, blogs, or any other social forum. This way, you can catch any mentions of rival brands and seamlessly join the conversation as it unfolds, ensuring that your brand stays fresh in people’s minds.

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Monitor Your Brand Online-Part 1

Harp Interactive

However, Google Alerts are limited – and aren’t designed to be a comprehensive online brand management tool. Here are the steps you need to take in order to deploy an ongoing online brand monitoring campaign. Choose the Keywords You Need to Monitor: Anything associated with your brand and company needs to be monitored.

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