Keyhole.co

FEBRUARY 3, 2024

Share of voice, also known as SOV, is a unit of measurement to find out how much authority you have when it comes to industry discussions. It also indicates how often customers turn towards your brand when discussing trends, ideas, and insights in your industry. So, always check the conversations surrounding your brand.

Social Media 59

Social Media How To Metrics Sentiment 59

Oktopost

MARCH 7, 2022

But in 2007, when Chris Messina introduced the hashtag to Twitter, suddenly the conversation became two-way. By 2013, hashtags were exploding and suddenly B2B brands found others beginning to drive messages about their brand rather than the brand driving messages about the brand. 8 Ways to Use Social Listening.

B2B 155

B2B Sentiment Analysis Reputation 155

Sprout Social

JANUARY 10, 2024

Some industries attract more complaints than others. From lost baggage to canceled trips, travel industry companies often deal with a lot of customer complaints. For example, social listening tools powered by conversational analytics help brands monitor hashtags and feedback to quickly identify negative comments and respond.

Reputation 102

Reputation System Brands Knowledge Base 102

Webbiquity SMM

NOVEMBER 27, 2018

Brand monitoring is vital, enabling marketers, PR professionals, customer service leaders and others to respond rapidly to comments or issues. But it’s also important to keep tabs on what customers and key prospects are talking about on Twitter, even when your brand isn’t the topic.

Team 160

Team Marketing B2B Eventful 160

Keyhole.co

MARCH 9, 2023

If you’re looking for a social media listening tool in particular—one that can track what people are saying about your brand—then you’ve come to the right place. To make your search for the right social listening tool easier, we’ve compiled a huge list of the best tools in the industry, including research on the pros and cons of each tool.

Tools 84

Tools Sentiment Hubspot Price 84

Oktopost

NOVEMBER 30, 2023

We also miss rich insights about audience preferences, desires, and sentiments that could inform sales conversations and help drive more leads through the funnel. For this reason, you should use a social listening tool that will pick up on your brand name as well as specific keywords and hashtags related to your industry.

Forums 62

Forums Reddit Analytics Sentiment 62

Oktopost

NOVEMBER 16, 2023

Track follower demographics such as location, company, gender, title, and industry to ensure you are attracting the right audience and to identify if any of your current followers are potential prospects. Social media marketing KPIs include engagement, engagement rate, impressions, reach, and conversions. The data is out there.

Analysis 69

Analysis Data Sentiment Metrics 69

Hootsuite

FEBRUARY 24, 2023

It allows you to monitor mentions, keywords and hashtags, and track conversations across social media platforms. Hootsuite’s social listening tools offer the same brand monitoring capabilities and more to help inform strategy across your business. Hootsuite doesn’t limit tracking or charge extra to monitor more mentions.

HootSuite 83

HootSuite Social Media Management Tumblr Hashtag 83

Hootsuite

JUNE 22, 2020

Caring for your brand means embracing the art and science of brand monitoring. Luckily for anyone interested in brand monitoring, it’s never been easier to observe, analyze and optimize the conversation around your brand. What is brand monitoring? Brand monitoring vs. social listening.

Brand Monitoring 141

Brand Monitoring Tools Brands HootSuite 141

Keyhole.co

MAY 12, 2023

But did you ever wonder how the best industry leaders always seem to conjure a vital issue to address? Their undisputed secret lies in keyword monitoring tools. Yes, you will be astonished to know that keyword monitoring is not just a spying technique but your ticket to boost your branding, sales, and revenue.

Tools 52

Tools Strategy Marketing Analysis 52

Harp Interactive

JANUARY 27, 2010

In order to participate in the conversations, either reactively or pro-actively, you need to know they are happening. Social Media Monitoring is key for this. Weather you are using a powerful subscription-based tool like Radian6 or a combination of free tools…definitely set up social media monitoring.

Engagement 248

Engagement Strategy Radian6 Brand Monitoring 248

Oktopost

JULY 18, 2023

Unlike social media monitoring, which is a more passive process of keeping a tab on your own brand mentions (tags, for instance), social listening is proactive. Social listening is key to informing your brand’s understanding of customers and leads. Social media is great for generating behavior-based insights.

B2B 62

B2B ROI Social Media Sample 62

Keyhole.co

SEPTEMBER 12, 2023

They can: Humanize your brand Enhance visibility and brand awareness Establish your brand as an industry expert Boost website traffic Generate better leads In short, it’s an inexpensive and highly effective channel to reach a larger audience in minutes and make a name for your brand. With a user base of over 4.59

Tools 52

Tools Social Media Curata Price 52

Oktopost

DECEMBER 22, 2019

If you’re really listening, you have a better chance of defining and steering the conversation. Customers like responsive brands, and more than three quarters of consumers are more likely to buy from brands they follow on social media. Ten Great Brand Monitoring Tools. Brandwatch. .

Tools 116

Tools B2B Sentiment Notification 116

Keyhole.co

DECEMBER 15, 2023

Mentionlytics: A Bird’s-Eye View Mentionlytics is a social media monitoring and analysis tool that lets brands track mentions and watch for competitor performance. Mentionlytics makes use of advanced AI for social listening and brand monitoring. Monitoring and sentiment analysis are some of the features Brand24 offers.

Sentiment 52

Sentiment Price Analysis HootSuite 52

Keyhole.co

JANUARY 15, 2024

Social listening involves monitoring online conversations, understanding sentiments, and extracting insights from social media platforms that are relevant to your brand. While some keywords will be applicable to every business—such as your brand name, sentiment keywords, and competitor names—others will be industry-specific.

Sentiment 52

Sentiment How To Reputation Analysis 52

Keyhole.co

DECEMBER 13, 2023

The brands that get it right do so by leveraging social monitoring and listening. Mention is a good example of a platform helping brands track and post to social media apps. This service is a big proponent of using AI-powered tools to help brands optimize their social media and online campaigns.

HootSuite 52

HootSuite Price Sentiment Social Media Management 52

Hootsuite

OCTOBER 28, 2019

Conversion metrics. Conversion : these metrics demonstrate the effectiveness of your social engagement. Consumer : these metrics reflect how active customers think and feel about your brand. STEP 2 : Determine the reporting period your organization wants tied to brand awareness. Conversion metrics. Conversion rate.

Metrics 112

Metrics Social Media CPM CPC 112

Unmetric

JUNE 11, 2019

Using the tool’s hashtag tracker you can discover the most engaging hashtags used by your brand. You can also benchmark your social media performance with competitors from the same industry. You can filter the results further based on industry and geography. Pricing: Starting from $1000 per month to monitor 30 brand profiles.

Analytics 125

Analytics Tools Social Media Curation 125

Sprout Social

FEBRUARY 13, 2019

Being integrated alongside industry leading publishing and engagement tools means you can quickly turn insight into action to capture identified opportunities. In addition, take your day-to-day brand monitoring a step further and turn it into brand analysis. All the functionality you need, under one roof. moments, fast.

Authentication 101

Authentication Analysis Sentiment Tumblr 101

Proactive Report

OCTOBER 14, 2013

Know how to research the landscape around the brand. Monitor industry and customer trends and sentiment. Tap into the conversations of the audiences you want to reach. Develop an effective content strategy – planned content with an editorial calendar. Content creation based on insights gleaned from your research.

Tips 100

Tips Content Training Marketing 100

Buffer Social

NOVEMBER 6, 2016

In a world where customer service is becoming the new marketing – understanding how to find, monitor and respond to social mentions is a great skill for marketers to develop. You’ll also learn other great things about social mentions like: The basics of social media monitoring and how to do them right.

Influencer 91

Influencer Strategy Tweetdeck Marketing 91

Unmetric

JULY 9, 2019

Brands use Twitter for a whole bunch of reasons. Be it product updates or engaging in industry-related conversations, it is the go-to network to increase brand visibility. Socialert is an advanced Twitter analytics tool that comes with a goldmine of data to track your brand’s performance on Twitter.

Analytics 72

Analytics Tools Twitter Hashtag 72

Keyhole.co

JUNE 19, 2023

Implementing social listening tactic Social listening involves monitoring digital conversations to understand what customers say about a brand and its industry online. It goes beyond just monitoring social media platforms for brand mentions and hashtags. Keyhole helps brands learn their impact online.

Social Media 52

Social Media UGC Content Loyalty 52

Webbiquity SMM

OCTOBER 13, 2010

Other than your company’s website, most mentions were likely in well-known online news sites or trade industry publication sites. An easy-to-use, graphically rich tool that provides monitoring (who’s talking about you, your competitors, key industry terms and trends, etc., Budget: Under $500 per month.

SM2 202

SM2 Vocus Alterian Radian6 202

Firebelly

JULY 22, 2010

I walked into the middle of their heated conversation so I don't have the back story. In my instance the company's policy, which is special to Firestone and not to the industry as a whole, stood in the way. I don't know if the woman's anger was warranted, but, nevertheless, she was upset. 

Social Media 188

Social Media Paid Search SMS Syndication 188

Keyhole.co

MAY 3, 2023

So what better way than to invite them in on a conversation? Qualitatively, by monitoring who’s interacting with your hashtag, you can start to build a profile of your audience, and then continue to evolve your content to suit their needs. Frequently Asked Questions How do you monitor hashtag performance?

Hashtag 52

Hashtag Social Media Sentiment How To 52

Firebelly

JULY 1, 2010

  This hasn’t gone unnoticed by thestruggling television industry. Over the past several years, almost every major TV networkhas developed an online presence. Many of them offer streaming videos and oftenfull-length episodes on their websites.

MySpace 140

MySpace Paid Search SMS Syndication 140

Saying It Social

JUNE 3, 2010

Take your message directly to consumers: Social media tools enable you to directly engage consumers in conversation. Brand monitoring: Having a social media presence gives you a better understanding of what current and potential customers are saying about your products and services.

Social Media 159

Social Media NoFollow Marketing Social Bookmarking 159

Firebelly

FEBRUARY 10, 2010

Attendees will gain first-hand experience using new media tools and social media applications, tools, and services from some if the top experts in the industry. The first item of business? Create a promotional video for their inaugural Social Media Optimization Summits where people can See It.

Social Media 100

Social Media Paid Search SMS Syndication 100

Firebelly

FEBRUARY 24, 2010

The insurance industry has the most Twitter accounts (13). This represents a six percent increase over the 2008 study. 86% of these blogs (93) link directly to a corporate twitter account, a 300% increase over the 2008 study. The number one ranked company, Exxon Mobil, does not have a Twitter account.

Social Media 165

Social Media Twitter Paid Search Study 165

Keyhole.co

OCTOBER 10, 2023

The kind of services they’d like you to offer, what they love or hate about your brand, or why they chose your products over your competitors. Ultimately, this knowledge will allow you to develop product and marketing strategies that drive engagement, increase conversions, and address customer pain points.

Sentiment 52

Sentiment Analysis Brands How To 52

Net-Savvy Executive

APRIL 5, 2011

It's certainly spiced up my recent conversations with people in the industry. Brand Monitoring: Where Are They Now? Before the next domino falls, though, I want to point out some of the insider opinions floating around from the Radian6 deal. " It's definitely driving up blog traffic, too, so keep it up. :-).

Radian6 44

Radian6 Visible Technologies Sentiment Brand Monitoring 44

Keyhole.co

NOVEMBER 13, 2023

Start conversations, ask questions in your videos, or run polls. Competitive analysis: Look at successful competitors in your industry. Wrapping up TikTok, with its trend-focused algorithm and engaged users, offers a vast opportunity for brands to authentically connect with consumers. Monitor what works and doesn’t.

SEO 52

SEO Content Hashtag Trends 52

Firebelly

MARCH 5, 2010

Social Capital: The Currency of the Social Economy By Brian Solis Like any form of capital, Social capital rises and falls with the market and the individual to which it’s governed by the state of the industry and affected by the state of corresponding affairs.

Feed Reader 100

Feed Reader Marketing Social Capital Paid Search 100

Firebelly

FEBRUARY 26, 2010

Facebook Secures Patent for News Feed By Ben Parr A new patent awarded to Facebook this week could have some big implications for the entire social media industry. Here are 5 news items or blog posts that I wouldnt want you to miss: 1. The world’s largest social network now own the patent for the news feed.

Feed Reader 100

Feed Reader Marketing Paid Search Metrics 100

Hootsuite

MAY 16, 2023

Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today. Social media reputation management is the practice of observing and shaping how people perceive your brand on social media platforms like Facebook, Twitter, and TikTok. It goes beyond looking for mentions of your brand.

Reputation 108

Reputation Social Media HootSuite Sentiment 108