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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity SMM

Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. Here are 25 key findings, facts, and stats from these insight-packed content and social media marketing reports.

Research 257
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Twitter for Business: Is It Time?

Webbiquity SMM

Twitter is generally viewed as the second-best social network for B2B marketing , behind only LinkedIn. Most providers of brand monitoring tools don’t even bother monitoring their own brand mentions on Twitter. It’s easy to do that on LinkedIn. And it’s not just enterprise accounts.

Twitter 228
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How B2B Tech Marketing on Twitter is Changing (Research)

Webbiquity SMM

Twitter and LinkedIn remain the top two social networks for B2B marketers. Per recent research , though 77% of B2B marketers say they use Twitter to distribute content, Twitter use is down 8% since 2014. Per recent research , though 77% of B2B marketers say they use Twitter to distribute content, Twitter use is down 8% since 2014.

B2B 154
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How to Use Social Listening to Retain More Customers

Webbiquity SMM

Social listening, and more broadly online brand monitoring, is essential. How to Use Social Listening to Retain More Customers Social media monitoring is no longer just an add-on element in social media marketing , but a must-have process to monitor the pulse of customer preferences. Through social listening.

Sentiment 142
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How To Measure Share Of Voice On Social Media

Keyhole.co

Social media reach : An indication of how your content is being viewed by a large public (e.g., If you can, try to also analyze other emotions customers have with your brand aside from happy and sad. For example, are they content with your service? Do they trust your brand? Posting this webinar on LinkedIn (vs.

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5 Ways To Use Social Media Content For Customer Success

Keyhole.co

It’s a place where businesses are sharing engaging content to grow their online presence and acceptance. Catering to platforms like Facebook, Instagram, Twitter, LinkedIn, etc., Catering to platforms like Facebook, Instagram, Twitter, LinkedIn, etc., Social media content can go a long way in making customers happier.

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Top 7 Mentionlytics Alternatives For 2024

Keyhole.co

Mentionlytics: A Bird’s-Eye View Mentionlytics is a social media monitoring and analysis tool that lets brands track mentions and watch for competitor performance. Mentionlytics makes use of advanced AI for social listening and brand monitoring.