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Ultimate Brand Monitoring Guide For Tracking Online Reputation?

Keyhole.co

Well, all your worries point to one solution— brand monitoring! What is brand monitoring? Brand monitoring is when businesses keep an eye on what people say about them online, especially on social media. For example, a fast-food restaurant opens near you, and they start social media marketing aggressively.

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How B2B Tech Marketing on Twitter is Changing (Research)

Webbiquity SMM

Per recent research , though 77% of B2B marketers say they use Twitter to distribute content, Twitter use is down 8% since 2014. These trends emerged from a study of 800 B2B software vendors profiled in The Ultimate Guide to Content Marketing Software and follow-on blog posts. Watch for mentions of your brand. social ratio.

B2B 154
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4 Twitter Analytics Tools You Can’t Ignore

agora pulse

Whether you use Twitter for traffic driving, lead generation, influencer outreach, brand monitoring, or customer service, you need to measure your efforts. You can then reach out to them to promote your content and increase your brand’s reach. Bonus: Your Own Site. Other Keyhole features are pretty impressive, too.

Analytics 204
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Content is under scrutiny? It’s about time.

Direct Marketing Observations

I don’t dispute blog posts like this Why Content Curation Is Here to Stay. What I have a problem with is the type of content creation we run across when doing brand monitoring work for clients. I’m using Google search results as the prime example here. We all probably fall into one of those categories.

Content 162
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7 Must-Have Keyword Monitoring Tools For Every Marketing Strategy

Keyhole.co

Creating content is tough, even when you know your target audience and customer segment in and out. Their undisputed secret lies in keyword monitoring tools. Some of the most popular use cases of keyword monitoring are: 1. Content optimization Have a site but are clueless about spiking your organic traffic?

Tools 52
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Social Data Analysis: The Pros and Cons of Social Data

Oktopost

Your buyers are online, scrolling through their favorite platforms and engaging with your brand (and others). To best understand which content types and topics resonate with your audience, measure engagements such as likes, comments, shares, clicks, retweets, or reposts. If not, it could be time to change your content pillars.

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New Features Added to B2B Marketing Zone and Social Media Informer

Webbiquity SMM

One of the most obvious is that posts now include images, making the sites more visually appealing than the former text-only design. Both of these sites bring together content from leading experts and companies like Brian Carroll , Paul Dunay , Ambal Balakrishnan , Harry Hoover , Gini Dietrich –really too many to list.

B2B 155