Keyhole.co

MAY 31, 2023

Doing this lets you see what’s working well for your competitors and what you can do to improve your social media strategy. So next, we’ll talk about how to handpick competitors for your brand so you get the right estimates for comparison. Identifying your main competitors is an important step in your social media strategy.

Social Media 52

Social Media Strategy How To Analysis 52

Sprout Social

JANUARY 10, 2024

Mishandling complaints could harm your company even more than the complaint itself. From lost baggage to canceled trips, travel industry companies often deal with a lot of customer complaints. From lost baggage to canceled trips, travel industry companies often deal with a lot of customer complaints.

Reputation 105

Reputation System Brands Knowledge Base 105

Harp Interactive

JANUARY 12, 2010

This blog post is the second in the 2 part series on brand monitoring. In case you missed the first blog post, here is the link: Monitor Your Brand Online.

Trendrr 267

Trendrr TweetBeep Radian6 Conversation 267

Keyhole.co

FEBRUARY 3, 2024

Try to jot down the metrics of individual companies as well as take an average to see what the industry standard for market presence looks like. Sentiment analysis If you have the metrics down, the next task is to look at the sentiment around your brand. That’s to say, it can help you with brand monitoring.

Social Media 59

Social Media How To Metrics Sentiment 59

Keyhole.co

MARCH 6, 2024

But you also need to be able to turn all that into meaningful information that you can use to power up your marketing strategy. Generally, when people share content and mention brands, it might look great, but this doesn’t always result in a positive outcome for a business.

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Sentiment Analysis Marketing Press Release 52

Oktopost

MARCH 7, 2022

We also know the world of social listening is one that can make or break our brand’s reputation. Like actual listening, social listening can be the glue that holds your marketing strategy together. This shift created an opportunity for social listening to thrive in a B2B marketing strategy. Why Social Listening is Important.

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B2B Sentiment Analysis Reputation 155

Harp Interactive

MAY 25, 2010

Sarah Evans outlines what to monitor in her post, HOW TO: Set up a free online monitoring system. In her article, she covers key terms to monitor including: You. The company name. Company CEO and/or executive team. Company spokespeople. I’ll add to the list with any branded products or services.

Social Media 241

Social Media Radian6 Tips Wiki 241

Sprout Social

MARCH 26, 2020

Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign. From strategy through execution and results, we’ll examine what makes the best brands on social tick — and leave you with some key takeaways to consider for your own brand’s social strategy.

Brands 96

Brands Brand Monitoring Class Authentication 96

Keyhole.co

OCTOBER 24, 2022

For example, if Company A starts with 1000 followers and gains 100 followers in a month, they’ve achieved a growth rate of 10%. Contrast this with Company B that starts the month with 10,000 followers and gains 100. The follower growth rate calculation is: Follower Growth Rate = New Followers / Starting Follower Count x 100%.

Metrics 52

Metrics Analytics Analysis Hashtag 52

Oktopost

NOVEMBER 16, 2023

Discover what interests them, the content they enjoy seeing, their pain points and frustrations. Ultimately, brands can leverage social data to optimize marketing strategies, manage reputation, foster better customer relationships, and sustain profitable growth. But this process comes with its own set of challenges.

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Analysis Data Sentiment Metrics 69

Oktopost

DECEMBER 22, 2019

Social listening also helps you keep tabs on the social media sentiment toward your company and products. Ten Great Brand Monitoring Tools. The difference between social media monitoring and listening isn’t just in the mindset you approach it with, however. Brand 24. . The Benefits of Listening. Meltwater. .

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Tools B2B Sentiment Notification 116

Keyhole.co

DECEMBER 13, 2023

Add to the mix the ever-changing trends, you realize you need a robust social media strategy to run successful online campaigns. The brands that get it right do so by leveraging social monitoring and listening. Mention is a good example of a platform helping brands track and post to social media apps.

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HootSuite Price Sentiment Social Media Management 52

Sprout Social

JUNE 15, 2020

” Chances are you’ve heard of GDPR or perhaps recall EU companies scrambling to become compliant with data and privacy regulations in May 2018. That said, ongoing compliance is required for companies looking to avoid fines and penalties. Is there a link between GDPR and social media?

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Social Media Privacy Marketing Policies 131

Proactive Report

OCTOBER 14, 2013

According to HubSpot’s 2013 State of Inbound Marketing Report, companies that clearly define marketing and sales roles in relation to content marketing experience a significantly lower customer acquisition cost than those that don’t have this in place. Know how to research the landscape around the brand. Google Plus. Google Plus.

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Tips Content Training Marketing 100

Hootsuite

FEBRUARY 24, 2023

It allows you to monitor mentions, keywords and hashtags, and track conversations across social media platforms. Hootsuite’s social listening tools offer the same brand monitoring capabilities and more to help inform strategy across your business. When is Social Studio shutting down?

HootSuite 83

HootSuite Social Media Management Tumblr Hashtag 83

Keyhole.co

OCTOBER 13, 2023

Competition is growing, so companies need to expand their workforce with new and unique talent. 49% of HR professionals say their company plans to increase the use of social media for hiring and interacting with candidates. To find the best professionals, social recruiting strategies are of great importance now.

Social Media 59

Social Media Reputation Social Networking Hashtag 59

Idaconcpts

AUGUST 16, 2013

You’d be hard pressed to find even small brands in your home town that don’t tuck Facebook or Twitter logos beside their company names. So the solution is to take more control over your brand. Keep the message simple, and briefly state the company position on the matter. Owning Search. Highlighting Accomplishments.

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Press Release Domain Name Case Study Social Media Management 145

Keyhole.co

JUNE 19, 2023

Leveraging user-generated content (UGC) No wonder, modern businesses are including social in their revenue marketing and customer success strategies. This allows them to enhance brand awareness, stimulate engagement, and foster a sense of community around the brand. Let’s check out the companies leveraging UGC.

Social Media 52

Social Media UGC Content Loyalty 52

Idaconcpts

AUGUST 22, 2014

You’d be hard pressed to find even small brands in your home town that don’t tuck Facebook or Twitter logos beside their company names. So the solution is to take more control over your brand. Keep the message simple, and briefly state the company position on the matter. Owning Search. Highlighting Accomplishments.

Press Release 124

Press Release Domain Name Case Study Social Media Management 124

Unmetric

JULY 9, 2019

In this article, we’ve rounded up the best analytics tools that offer an array of features to help you increase brand visibility and fine-tune your Twitter strategy. Unmetric is an AI-powered, brand-focused social media intelligence platform that helps companies gather reliable social media data to perform better on social.

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Analytics Tools Twitter Hashtag 72

Keyhole.co

JANUARY 15, 2024

It’s easier than ever to call out individuals and companies for shady behaviors. Social listening tools scan websites, blogs, and social media platforms so that you can quickly find out if anyone is saying anything negative about your contact center management company, for example.

Sentiment 52

Sentiment How To Reputation Analysis 52

Unmetric

JUNE 11, 2019

And not just that, these analytical tools give key data insights on your social media performance to help you fine-tune your marketing strategy. Unmetric is an AI-powered brand focused social media intelligence platform that helps companies gather reliable social media data to perform better on social. G2Crowd Rating: 4.1.

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Analytics Tools Social Media Curation 125

Hootsuite

JUNE 29, 2023

candidates won’t work for a company with a bad rep. No wonder internationally beloved toy company Lego reported a 17% growth in 2022. Meanwhile, Wish , one of the brands that was featured lower on last year’s Axios-Harris poll, reported a net loss of $384 million that same year. (And Because it’s a candy company?

Reputation 106

Reputation Strategy Brands HootSuite 106

Keyhole.co

MARCH 9, 2023

There are tons of social listening tools out there and it’s hard to choose the one that’s right for your company. If you’re looking for a social media listening tool in particular—one that can track what people are saying about your brand—then you’ve come to the right place. Awario Awario is another popular brand monitoring tool.

Tools 84

Tools Sentiment Hubspot Price 84

Unmetric

SEPTEMBER 9, 2019

It’s also not so fun to analyze, but ultimately it is crucial to have competitive intelligence as part of your marketing strategy. These insights will go a long way in helping you fine-tune your content strategy. Promoted post-detection: Paid social efforts help brands get more visibility than organic reach does.

Tools 85

Tools Hitwise Analysis Price 85

Firebelly

SEPTEMBER 2, 2010

In today’s competitive environment, it takes a fierce marketing strategy to position your company and communities ahead of the competition; and this session will equip you to make-over your existing marketing plan into a Super Model of success. We look forward to seeing you in Dallas!

Social Media 190

Social Media Paid Search Reputation SMS 190

Webbiquity SMM

NOVEMBER 27, 2018

Brand monitoring is vital, enabling marketers, PR professionals, customer service leaders and others to respond rapidly to comments or issues. But it’s also important to keep tabs on what customers and key prospects are talking about on Twitter, even when your brand isn’t the topic.

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Team Marketing B2B Eventful 160

Keyhole.co

SEPTEMBER 12, 2023

Here, you get instant access to brand mentions across social, news, blogs, videos, etc. Moreover, it also offers brand tracking tools to help you monitor competitor performance. Mention Mention is another popular social listening tool with instant access to every conversation around your brand.

Tools 52

Tools Social Media Curata Price 52

Keyhole.co

MAY 16, 2023

The term “media monitoring” specifically is when you collect online tidbits that have mentioned a concerned topic. Basically, the process is all about keeping track of what people are saying about a company, brand, or product in the media. What are media monitoring tools?

Tools 52

Tools Sentiment Analysis Metrics 52

Keyhole.co

MAY 30, 2023

With competitor analysis, you can fuel your customer acquisition speed by delivering them more than you promised with newer updates and strategies. Another thing to look at is your competitors’ marketing strategies. Keep monitoring your competitors and making adjustments to your strategy as needed.

Analysis 52

Analysis How To Marketing Price 52

Saying It Social

JUNE 3, 2010

Brand recognition: You need to go where your customers are, and they are increasingly spending a great deal of time on social networking sites. Using social media enables your company to reach a huge number of potential customers. Videos from popular sites like YouTube can also be optimized for indexing by the major search engines.

Social Media 159

Social Media NoFollow Marketing Social Bookmarking 159

Firebelly

FEBRUARY 24, 2010

35% (173) of the Fortune 500 have active Twitter accounts (a post within the past thirty days); and nearly 50% of the top 100 companies (47) have a Twitter account. The number one ranked company, Exxon Mobil, does not have a Twitter account. This represents a six percent increase over the 2008 study.

Social Media 165

Social Media Twitter Paid Search Study 165

Firebelly

SEPTEMBER 3, 2010

It comes down to fundamentals and I suppose the following Four pieces of the Social Search Engine Optimization puzzle can help companies of any size get started in a more meaningful way on their journey towards becoming productive on the social web.

Paid Search 184

Paid Search Engineering Flickr SMS 184

Firebelly

AUGUST 3, 2010

That is why it is so important for businesses to develop both proactive and reactive response strategies for their social assets. This situation serves as a fantastic call to action for companies who have yet to develop a social media disaster plan. If/when a problem arises, they are more prepared to deal with it.

Facebook 216

Facebook Paid Search SMS Syndication 216

Firebelly

AUGUST 18, 2010

Saturday, August 21 10:15 AM Facebook for Business Chad Richards Develop a strategy and establish success metrics for your business Facebook Page. This session will help you put a social media strategy to get the right online reputation leading to greater visibility, buzz, and results.

Paid Search 135

Paid Search Reputation SMS Conference 135

Firebelly

DECEMBER 17, 2009

Digitalia | Indianapolis Social Media Marketing « Social Search Statistics from SES Chicago | Main | Firebellys Top 9 Blog Posts of 2009 » December 17, 2009 5 Ways to Fan the Viral Flame In the Igniting Viral Campaigns session at SES Chicago last week, Tessa Wegert, Interactive Media Strategist at Enlighten; Greg Finn, Director of Internet (..)

Paid Search 145

Paid Search SMS Syndication YouTube 145

Firebelly

FEBRUARY 2, 2010

Digitalia | Indianapolis Social Media Marketing « 5 Social Marketing Stories You Need To Read | Main | Teens & Young Adults Prefer Facebook Over Blogs » February 02, 2010 Social Media & The Super Bowl Companies love to entertain us with their 30 second spots during the Super Bowl.

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Social Media Paid Search URL SMS 100