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How B2B Tech Marketing on Twitter is Changing (Research)

Webbiquity SMM

Twitter offers some specific capabilities (such as lists ) that make it uniquely valuable for B2B companies. But to maintain its value to B2B companies, the leadership at Twitter needs to recognize the worrisome trends and take corrective action. 90% of B2B software companies have Twitter accounts—but more than a third are inactive.

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How To Master Brand Sentiment Analysis – Beginner’s Edition

Keyhole.co

What people think and feel about your company, products, and services is your brand sentiment. In the absence of magical powers that can help you see into customers’ minds, brand sentiment allows you to dig deep into the mentions and messages that your brand receives to discover the underlying emotions that are being expressed.

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5 Social Marketing Stories You Need To Read This Week

Firebelly

Despite regulations regarding disclosure of marketer-driven efforts, consumers may feel that whatever it is these people are receiving from companies positively influences their endorsements. The deal marks the Californian internet giants latest move to improve its standing in the social web, after a series of troubled attempts.

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Everything You Need To Know About Social Media Monitoring

Keyhole.co

Monitoring social media is like listening in on discussions at a busy market in the digital realm. It involves actively monitoring, evaluating, and listening to what people are saying on various social media platforms about your company, your rivals, and your sector. It has several components, each with a different function: 1.

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What Is Newsjacking?

Keyhole.co

One common example is when you are a company that focuses on search engine optimization (SEO) and you have heard that Google (a big company) recently broke the news that they will have a significant update that most people are anticipating. What is Newsjacking?

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22 Expert Guides and Reviews of 200+ Social Media Tools

Webbiquity SMM

6 Free Social Media Tools for Startups to Build a Strong Social Media Presence by Duct Tape Marketing. For smaller companies, Meshfire, Sendible, and Hootsuite lead the pack. And for the midsize company, Sendible, Meshfire (again), and Oktopost are leaders. Other tools you can’t ignore?

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How to be Twitterific – 39 Expert Twitter Guides and Tips

Webbiquity SMM

A to Z of Bite-Size Twitter Tips For Business Startups by Social Success. ** 5 STARS. Lauren Kaye shares a handful of helpful Twitter engagement tips in this short but smart post, among them engaging like eBay (“As the company with the highest engagement score, eBay’s Twitter feed should be the glowing example for social strategies.

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