Net-Savvy Executive

APRIL 1, 2011

The first report in the space was Peter Kim's Forrester Wave: Brand Monitoring (September 2006), which introduced us to seven companies: Biz360 Acquired by Attensity in 2010. Nielsen BuzzMetrics Nielsen bought the rest of BuzzMetrics in 2007 and used it as the core of NM Incite , its joint venture with McKinsey, in 2010.

Brand Monitoring 77

Brand Monitoring Cymfony Attensity Alterian 77

Webbiquity SMM

OCTOBER 13, 2010

Other than your company’s website, most mentions were likely in well-known online news sites or trade industry publication sites. This tool is fast, easy to use, and offers a useful set of filters for finding mentions of a company or topic in specific types of social interaction (e.g. Nielsen BuzzMetrics.

SM2 202

SM2 Vocus Alterian Radian6 202

Buzz Marketing for Technology

FEBRUARY 9, 2011

So I spent the better part of January looking at every social media listening, monitoring, analytics, intelligence and insights firm I could get my hands on. Having been in professional services marketing long enough I thought I would use the classic 2×2 graphic to explain the findings visually.

Crimson Hexagon 275

Crimson Hexagon Analytics Sysomos Radian6 275