Webbiquity SMM

MARCH 31, 2020

The company recently missed earnings estimates for the second time in four quarters, and had to strike a deal with activist investor firm Elliott Management which had “been trying to push (Jack) Dorsey out as part of an overhaul to Twitter’s business.” Though 90% of B2B software companies are on Twitter , barely half are active.

Twitter 228

Twitter B2B LinkedIn Brand Monitoring 228

Harp Interactive

JANUARY 12, 2010

This blog post is the second in the 2 part series on brand monitoring. In case you missed the first blog post, here is the link: Monitor Your Brand Online.

Trendrr 267

Trendrr TweetBeep Radian6 Conversation 267

Harp Interactive

MARCH 9, 2010

While social media is liberating brands and opening up new grass-roots level channels for connecting with the consumers, it is also posing new challenges for companies in terms of managing and controlling all that free flowing external communication. Companies should set forth clear limits and a list of “don’ts”.

Guidelines 270

Guidelines Policies Social Media Brand Monitoring 270

Harp Interactive

JANUARY 6, 2010

Here are the steps you need to take in order to deploy an ongoing online brand monitoring campaign. Choose the Keywords You Need to Monitor: Anything associated with your brand and company needs to be monitored. For example: Your brand name. Trademarks. Competitors.

Brands 307

Brands Brand Monitoring Reputation Press Release 307

Sprout Social

JANUARY 10, 2024

Mishandling complaints could harm your company even more than the complaint itself. From lost baggage to canceled trips, travel industry companies often deal with a lot of customer complaints. From lost baggage to canceled trips, travel industry companies often deal with a lot of customer complaints.

Reputation 102

Reputation System Brands Knowledge Base 102

Harp Interactive

MAY 25, 2010

Sarah Evans outlines what to monitor in her post, HOW TO: Set up a free online monitoring system. In her article, she covers key terms to monitor including: You. The company name. Company CEO and/or executive team. Company spokespeople. I’ll add to the list with any branded products or services.

Social Media 241

Social Media Radian6 Tips Wiki 241

Keyhole.co

FEBRUARY 3, 2024

Try to jot down the metrics of individual companies as well as take an average to see what the industry standard for market presence looks like. Sentiment analysis If you have the metrics down, the next task is to look at the sentiment around your brand. That’s to say, it can help you with brand monitoring.

Social Media 59

Social Media How To Metrics Sentiment 59

Sprout Social

MARCH 26, 2020

Tito’s employs brand monitoring and social listening to keep a pulse on its brand and industry, and became aware early of misinformation–that vodka was an adequate substitute for hand sanitizer–being proliferated on social. Alterra Mountain Company. Tito’s Vodka.

Brands 93

Brands Brand Monitoring Class Authentication 93

Keyhole.co

MARCH 6, 2024

Based on what you find, you can then respond quickly and effectively to control your brand narrative and take it in a different direction (if needed). You can reach out to media by yourself, hire a freelancer, or use a news sharing company (platform). The company made over $6 billion off that campaign within a year!

Sentiment 52

Sentiment Analysis Marketing Press Release 52

Keyhole.co

APRIL 25, 2023

The follower growth rate calculation is: Follower Growth Rate = New Followers / Starting Follower Count x 100% For example, if Company A starts with 1000 followers and gains 100 followers in a month, they’ve achieved a growth rate of 10%. Contrast this with Company B which starts the month with 10,000 followers and gains 100.

Instagram 52

Instagram How To Collaboration Hashtag 52

Oktopost

MARCH 7, 2022

Before the rise of social listening tools , B2B marketers would be completely reliant on hashtags and native search on social platforms to get a sense for what people were saying about brands. Many times, terms like social listening, social monitoring, and reputation management, are used interchangeably. Competitor Analysis.

B2B 155

B2B Sentiment Analysis Reputation 155

Keyhole.co

OCTOBER 24, 2022

For example, if Company A starts with 1000 followers and gains 100 followers in a month, they’ve achieved a growth rate of 10%. Contrast this with Company B that starts the month with 10,000 followers and gains 100. The follower growth rate calculation is: Follower Growth Rate = New Followers / Starting Follower Count x 100%.

Metrics 52

Metrics Analytics Analysis Hashtag 52

Oktopost

DECEMBER 22, 2019

Social listening also helps you keep tabs on the social media sentiment toward your company and products. Ten Great Brand Monitoring Tools. The difference between social media monitoring and listening isn’t just in the mindset you approach it with, however. The Benefits of Listening. Meltwater. .

Tools 116

Tools B2B Sentiment Notification 116

Idaconcpts

AUGUST 16, 2013

You’d be hard pressed to find even small brands in your home town that don’t tuck Facebook or Twitter logos beside their company names. So the solution is to take more control over your brand. Keep the message simple, and briefly state the company position on the matter. Owning Search. Highlighting Accomplishments.

Press Release 145

Press Release Domain Name Case Study Social Media Management 145

Idaconcpts

AUGUST 22, 2014

You’d be hard pressed to find even small brands in your home town that don’t tuck Facebook or Twitter logos beside their company names. So the solution is to take more control over your brand. Keep the message simple, and briefly state the company position on the matter. Owning Search. Highlighting Accomplishments.

Press Release 124

Press Release Domain Name Case Study Social Media Management 124

Keyhole.co

MARCH 9, 2023

There are tons of social listening tools out there and it’s hard to choose the one that’s right for your company. If you’re looking for a social media listening tool in particular—one that can track what people are saying about your brand—then you’ve come to the right place. Awario Awario is another popular brand monitoring tool.

Tools 84

Tools Sentiment Hubspot Price 84

Harp Interactive

JANUARY 27, 2010

This is where you seek out activity on social media that isn’t directed to you or your company and you engage with this information. But if you stop there, you are going to remain a social media wall-flower and not establish the social presence necessary to truly excel. Pro-active engagement is a little more of an art.

Engagement 248

Engagement Strategy Radian6 Brand Monitoring 248

Sprout Social

JUNE 15, 2020

” Chances are you’ve heard of GDPR or perhaps recall EU companies scrambling to become compliant with data and privacy regulations in May 2018. That said, ongoing compliance is required for companies looking to avoid fines and penalties. Is there a link between GDPR and social media? Is it working?

Social Media 130

Social Media Privacy Marketing Policies 130

Keyhole.co

OCTOBER 13, 2023

Competition is growing, so companies need to expand their workforce with new and unique talent. 49% of HR professionals say their company plans to increase the use of social media for hiring and interacting with candidates. Even so, it allows companies to explore new areas of talent. What is social media recruiting?

Social Media 59

Social Media Reputation Social Networking Hashtag 59

Proactive Report

OCTOBER 14, 2013

According to HubSpot’s 2013 State of Inbound Marketing Report, companies that clearly define marketing and sales roles in relation to content marketing experience a significantly lower customer acquisition cost than those that don’t have this in place. Know how to research the landscape around the brand.

Tips 100

Tips Content Training Marketing 100

Keyhole.co

DECEMBER 13, 2023

The brands that get it right do so by leveraging social monitoring and listening. Mention is a good example of a platform helping brands track and post to social media apps. This service is a big proponent of using AI-powered tools to help brands optimize their social media and online campaigns.

HootSuite 52

HootSuite Price Sentiment Social Media Management 52

Hootsuite

FEBRUARY 24, 2023

It allows you to monitor mentions, keywords and hashtags, and track conversations across social media platforms. Hootsuite’s social listening tools offer the same brand monitoring capabilities and more to help inform strategy across your business. Create on-brand posts for your employees to share and send your message further.

HootSuite 83

HootSuite Social Media Management Tumblr Hashtag 83

Webbiquity SMM

AUGUST 17, 2011

Both of these sites bring together content from leading experts and companies like Brian Carroll , Paul Dunay , Ambal Balakrishnan , Harry Hoover , Gini Dietrich –really too many to list. Social Media Informer covers topics such as social networking , small business and brand monitoring.

B2B 155

B2B Features Social Media Aggregator 155

Keyhole.co

MAY 16, 2023

The term “media monitoring” specifically is when you collect online tidbits that have mentioned a concerned topic. Basically, the process is all about keeping track of what people are saying about a company, brand, or product in the media. This encompasses social media, news articles, blogs, and other online sources.

Tools 52

Tools Sentiment Analysis Metrics 52

Webbiquity SMM

NOVEMBER 27, 2018

Brand monitoring is vital, enabling marketers, PR professionals, customer service leaders and others to respond rapidly to comments or issues. But it’s also important to keep tabs on what customers and key prospects are talking about on Twitter, even when your brand isn’t the topic.

Team 160

Team Marketing B2B Eventful 160

Josh S Peters

JANUARY 9, 2013

Protect Brand Reputation. Over the years we have seen countless examples of how social media can make or break the reputation of a brand. A good PR push with the right influential bloggers and online personalities can have great impacts on what shows up about your company in the SERPs. Build Community.

Social Media 188

Social Media Reputation SEO Engineering 188

Direct Marketing Observations

FEBRUARY 17, 2011

What I have a problem with is the type of content creation we run across when doing brand monitoring work for clients. Marketing departments and SEO companies understand this. Large companies are catching on. I don’t dispute blog posts like this Why Content Curation Is Here to Stay. I get that. Or are they?

Content 162

Content Curation SEO Adwords 162

Keyhole.co

MAY 12, 2023

Keyword monitoring is when you keep track of certain brand-relevant or high-search volume keywords to see what people are searching for. Let’s say you have a company that sells video games. You can leverage keyword monitoring to see what games people are searching for the most.

Tools 52

Tools Strategy Marketing Analysis 52

Oktopost

NOVEMBER 16, 2023

Track follower demographics such as location, company, gender, title, and industry to ensure you are attracting the right audience and to identify if any of your current followers are potential prospects. Your organization will gain rich customer insights, optimized content, product feedback, brand monitoring, and more when done right.

Analysis 69

Analysis Data Sentiment Metrics 69

Firebelly

SEPTEMBER 2, 2010

In today’s competitive environment, it takes a fierce marketing strategy to position your company and communities ahead of the competition; and this session will equip you to make-over your existing marketing plan into a Super Model of success. We look forward to seeing you in Dallas!

Social Media 190

Social Media Paid Search Reputation SMS 190

Webbiquity SMM

OCTOBER 13, 2010

Other than your company’s website, most mentions were likely in well-known online news sites or trade industry publication sites. This tool is fast, easy to use, and offers a useful set of filters for finding mentions of a company or topic in specific types of social interaction (e.g. Budget: Under $500 per month.

SM2 202

SM2 Vocus Alterian Radian6 202

Keyhole.co

DECEMBER 15, 2023

Mentionlytics: A Bird’s-Eye View Mentionlytics is a social media monitoring and analysis tool that lets brands track mentions and watch for competitor performance. Mentionlytics makes use of advanced AI for social listening and brand monitoring.

Sentiment 52

Sentiment Price Analysis HootSuite 52

Saying It Social

JUNE 3, 2010

Brand recognition: You need to go where your customers are, and they are increasingly spending a great deal of time on social networking sites. Using social media enables your company to reach a huge number of potential customers. Videos from popular sites like YouTube can also be optimized for indexing by the major search engines.

Social Media 159

Social Media NoFollow Marketing Social Bookmarking 159

Keyhole.co

JANUARY 15, 2024

It’s easier than ever to call out individuals and companies for shady behaviors. Social listening tools scan websites, blogs, and social media platforms so that you can quickly find out if anyone is saying anything negative about your contact center management company, for example.

Sentiment 52

Sentiment How To Reputation Analysis 52

Firebelly

FEBRUARY 24, 2010

35% (173) of the Fortune 500 have active Twitter accounts (a post within the past thirty days); and nearly 50% of the top 100 companies (47) have a Twitter account. The number one ranked company, Exxon Mobil, does not have a Twitter account. This represents a six percent increase over the 2008 study.

Social Media 165

Social Media Twitter Paid Search Study 165

Keyhole.co

JUNE 19, 2023

This free advertising can reach new audiences and reinforce brand values, showcasing customer satisfaction to prospective customers in an organic way. User-generated content contributes to the organization’s brand image and eventually revenue as it represents genuine customer experiences, opinions, and emotions.

Social Media 52

Social Media UGC Content Loyalty 52

Keyhole.co

OCTOBER 10, 2023

What people think and feel about your company, products, and services is your brand sentiment. In the absence of magical powers that can help you see into customers’ minds, brand sentiment allows you to dig deep into the mentions and messages that your brand receives to discover the underlying emotions that are being expressed.

Sentiment 52

Sentiment Analysis Brands How To 52