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14 Social Listening Tools for Effortless Brand Monitoring

Hootsuite

Simply because of the vast amount of data they provide about your brand, your audience, and your competitors in real time. Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. Find opportunities for authentic engagement.

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Three Things Twitter’s Marketing Team Needs to Do

Webbiquity SMM

But though 88% of event professionals are active on Facebook, only 60% of planners also use Twitter. And it’s almost shocking how Twitter has failed to attract even that share within some key groups in this segment. Facebook is still, at its core, a place to share life updates and photos of friends and family.

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12 Reasons Your Business Needs a Social Media Marketing Program.

Saying It Social

Own your brand’s social presence: If you don’t create official channels online, it’s only a matter of time before your customers/clients do it for you and create their own profiles and communities around your brand. It’s important to claim your brand name across all the major social media platforms.

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Social Media & The Super Bowl

Firebelly

Digitalia | Indianapolis Social Media Marketing « 5 Social Marketing Stories You Need To Read | Main | Teens & Young Adults Prefer Facebook Over Blogs » February 02, 2010 Social Media & The Super Bowl Companies love to entertain us with their 30 second spots during the Super Bowl.

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5 Social Marketing Stories You Need To Read This Week

Firebelly

Hart "Show The Love" Facebook Sweepstakes | Main | YouTube Tuesday: Digital Ethnography » February 26, 2010 5 Social Marketing Stories You Need To Read This Week Theres a lot going on in the social media space and so much can get lost or overlooked in your RSS feed reader. Can One Bad Tweet Taint Your Brand Forever? But now what?

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Brand Reputation Management: 10 Strategies to Avoid Damage

Hootsuite

Thinking ahead about how to respond when a troll or PR nightmare comes along will help your brand appear as level-headed as possible if trouble starts brewing. View this post on Instagram A post shared by The Hershey Company (@hersheycompany) How can you brand give back and participate? Try creating a Facebook group for your fans.

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5 Tips To Boost Sales With Proper Data-Driven Social Media Strategy

Keyhole.co

Hardly anything defined Facebook success more than access to its users’ data and the capability to turn it into advertising dollars. Apple allowed users to block tracking and now requires users explicitly to agree to pass off their tracking data to app owners like Facebook for targeting ads. Data is the new oil.

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