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What is brand monitoring and why is it important?

Sprout Social

There are more ways than ever for your audience to talk about you, but luckily, it’s never been easier to track your brand mentions through online brand monitoring and have a comprehensive understanding of how people feel about your brand. What is brand monitoring? Brand monitoring vs. social monitoring.

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14 Social Listening Tools for Effortless Brand Monitoring

Hootsuite

Spot competitor campaigns as they launch. Has the competition launched a marketing campaign you need to counter? You can track key social listening metrics like brand awareness, social sentiment, and social share of voice. If something is going unusually well, you can throw some budget at it to keep riding that wave.

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Ultimate Brand Monitoring Guide For Tracking Online Reputation?

Keyhole.co

Well, all your worries point to one solution— brand monitoring! What is brand monitoring? Brand monitoring is when businesses keep an eye on what people say about them online, especially on social media. Manage your online reputation with Keyhole Why is brand monitoring important for you?

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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity SMM

And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. Social listening and responding to comments are among the easier tasks, making all the more surprising that nearly 40% of brands fail at brand monitoring. CPM) compared to brand awareness campaigns ($0.34

Research 257
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19 Social Media Metrics That Really Matter—And How to Track Them

Hootsuite

What are social media metrics? If your boss asks you to talk data, take the opportunity to be a pro and go beyond the surface-level, “vanity” metrics—the likes and shares and retweets. This article identifies the social media metrics that really matter, why they’re important, and how to track them. Awareness metrics.

Metrics 112
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4 Twitter Analytics Tools You Can’t Ignore

agora pulse

Whether you use Twitter for traffic driving, lead generation, influencer outreach, brand monitoring, or customer service, you need to measure your efforts. This section presents you with the full list of your tweets together with key metrics (impressions, engagements, and engagement rate) for each one. Union Metrics.

Analytics 204
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How To Measure Share Of Voice On Social Media

Keyhole.co

Share of voice metrics you should know Here are a few SOV metrics worth tracking. Volume of mentions : This share of voice metric indicates the number of times you’ve been tagged in tweets, posts, stories, etc. We say this mainly because we’ve only discussed measuring our SOV with quantitative metrics. It’s simple.