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14 Social Listening Tools for Effortless Brand Monitoring

Hootsuite

Bonus : Discover the best way to gather insights and intel from your audience, competitors, industry, and favorite aspirational brands in our complete guide to advanced social listening. Social listening is the practice of using social tools to monitor what people are saying about your brand online.

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8 Best Google Alerts Alternatives For Brand Mentions And Industry News

Keyhole.co

This quick feature lets you narrow down your tracker list so you utilize your monthly quotas only monitoring data that’s truly effective and impactful. Moreover, Keyhole comes with sentiment analysis and competitor monitoring features. Here are some features that make Keyhole your go-to partner for branding.

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From Obscurity to Opportunity: Demystifying Dark Social

Oktopost

After all, the best marketing strategies and methodologies are only as good as the data that showcases the results and ROI of our efforts. For instance, if your team recently initiated an advertising campaign on Instagram, it’s essential to examine how many users clicked through to your website from this specific campaign.

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Why Social Listening is Key to Understanding Your Customers

Oktopost

Unlike social media monitoring, which is a more passive process of keeping a tab on your own brand mentions (tags, for instance), social listening is proactive. Social listening is key to informing your brand’s understanding of customers and leads. It Tells You What They Want What do your customers want? What do they want?

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Social Data Analysis: The Pros and Cons of Social Data

Oktopost

Track follower demographics such as location, company, gender, title, and industry to ensure you are attracting the right audience and to identify if any of your current followers are potential prospects. If your strategy includes paid ads , analyze campaign metrics to optimize performance and budget allocation.

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How To Track & Measure Hashtag Performance On Social Media?

Keyhole.co

Using a hashtag tool, you’ll be able to track how your campaign performed but also uncover key findings about your audience and your competitors. You should always aim to prove the effectiveness of your marketing campaigns. Skincare brand Drunk Elephant uses the #TheLittles hashtag to showcase their travel-sized products.

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Top 7 Mention Alternatives For 2024

Keyhole.co

Add to the mix the ever-changing trends, you realize you need a robust social media strategy to run successful online campaigns. The brands that get it right do so by leveraging social monitoring and listening. Mention is a good example of a platform helping brands track and post to social media apps.