Idaconcpts

AUGUST 22, 2014

You’d be hard pressed to find even small brands in your home town that don’t tuck Facebook or Twitter logos beside their company names. So the solution is to take more control over your brand. Start buying domain names now that are similar to your brand’s name, like “YourBrandReviews” or “YourBrandCompany” and keep these around.

Press Release 124

Press Release Domain Name Case Study Social Media Management 124

Hootsuite

FEBRUARY 24, 2023

It allows you to monitor mentions, keywords and hashtags, and track conversations across social media platforms. Hootsuite’s social listening tools offer the same brand monitoring capabilities and more to help inform strategy across your business. Create on-brand posts for your employees to share and send your message further.

HootSuite 83

HootSuite Social Media Management Tumblr Hashtag 83

Josh S Peters

JANUARY 9, 2013

You hear and read a lot about branding and awareness being only for “social media hippies” or “confused gurus” but quite simply if no one knows who you are, or anything about you, they are not going to buy your product because they don’t even know you exist. Protect Brand Reputation.

Social Media 188

Social Media Reputation SEO Engineering 188

Oktopost

NOVEMBER 16, 2023

75% of B2B buyers use social media to make buying decisions. Your buyers are online, scrolling through their favorite platforms and engaging with your brand (and others). Your organization will gain rich customer insights, optimized content, product feedback, brand monitoring, and more when done right.

Analysis 69

Analysis Data Sentiment Metrics 69

Keyhole.co

MAY 12, 2023

Keyword monitoring is when you keep track of certain brand-relevant or high-search volume keywords to see what people are searching for. Let’s say you have a company that sells video games. You can leverage keyword monitoring to see what games people are searching for the most.

Tools 52

Tools Strategy Marketing Analysis 52

Keyhole.co

JUNE 19, 2023

Customers feel that the brand is open to listen to their opinions, thereby building trust. They are more likely to buy from and stay with brands that communicate with them on an open channel. When customers see others sharing their experiences with a brand, they may feel a stronger connection to the brand and its community.

Social Media 52

Social Media UGC Content Loyalty 52

Firebelly

JULY 22, 2010

I followed closely behind - buying my tires at another store a mile down the road. In my instance the company's policy, which is special to Firestone and not to the industry as a whole, stood in the way. The company was arrogant -- all but the social media manager who chimed in on my post. The service was questionable.

Social Media 188

Social Media Paid Search SMS Syndication 188

Firebelly

JANUARY 7, 2010

Many companies now include Facebook and/or Twitter URLs in their ads, but Temper-Pedics latest Ask Me commercial is the first one that I have seen that tells people to ask their friends on Facebook and Twitter about their product before making a decision to buy. Google knows this and mattress manufacturer Tempur-Pedic, does as well.

Syndication 124

Syndication Paid Search SMS Social Bookmarking 124

Firebelly

JANUARY 27, 2010

Digitalia | Indianapolis Social Media Marketing « Youtube Tuesday: Lost Generation | Main | 5 Social Marketing Stories You Need To Read » January 27, 2010 Dentyne "Friend Request" Commercial: 60 Connections In Every Bottle Many companies now include a Facebook or Twitter URL in their television commercials.

URL 103

URL Paid Search SMS Syndication 103

Firebelly

FEBRUARY 12, 2010

Despite regulations regarding disclosure of marketer-driven efforts, consumers may feel that whatever it is these people are receiving from companies positively influences their endorsements.

Feed Reader 100

Feed Reader Marketing Paid Search Startup 100

Hootsuite

MAY 16, 2023

It’s about listening to what customers say, learning from their feedback, and responding in a way that builds trust in your brand. Over 2,000 executives surveyed attribute 63% of their companies’ value to their online reputations. Most consumers ( 93% according to this survey ) say online reviews affect their buying decisions.

Reputation 108

Reputation Social Media HootSuite Sentiment 108

Hootsuite

JUNE 29, 2023

candidates won’t work for a company with a bad rep. No wonder internationally beloved toy company Lego reported a 17% growth in 2022. Meanwhile, Wish , one of the brands that was featured lower on last year’s Axios-Harris poll, reported a net loss of $384 million that same year. Because it’s a candy company?

Reputation 106

Reputation Strategy Brands HootSuite 106

Keyhole.co

MARCH 4, 2024

Why should a customer buy your product over your competitor’s when the items seem identical? Brand awareness is often the key differentiator in customer decision-making. Since social media is the primary marketing tool for dropshippers, brand awareness is a critical goal across their social platforms.

Examples 52

Examples Social Media How To GPS 52

Hootsuite

JULY 13, 2022

Customer experience (CX) is your customers’ perception of their interaction with your company. It’s the accumulation of their feelings after every touchpoint they have with your brand. Two pillars will essentially shape a customer’s experience: Your brand. looping in your associates only when customers are ready to buy.

Tips 107

Tips HootSuite Survey Template 107

Hootsuite

JULY 13, 2023

Good for: Agencies, mid-size businesses and enterprise companies Discovering relevant data from social trends Industry-leading features for segmenting and analyzing data Advanced sentiment analysis Competitive benchmarking and reporting Pricing Pro: $800 per 10,000 mentions Enterprise: $3000 and up for unlimited mentions 4.

Comparison 76

Comparison HootSuite Hubspot Price 76

Keyhole.co

APRIL 26, 2023

Let’s take a look at the 9 metrics that every company should be measuring right now and the best tools to use. Monitor the people talking about you online and the kind of influence they have. Monitor who your top supporters are and encourage them to keep engaging with your brand.

Metrics 52

Metrics Social Media Tools Sentiment 52

Sprout Social

JANUARY 5, 2023

Ways for your company to outshine your competitors. Brands are often guessing and not listening. . Social listening involves analyzing conversations and trends related to your brand. These include conversations relevant to your company, competitors and industry at large. Imagine you work for a company like Netflix.

Social Media 83

Social Media Sentiment Hashtag Analysis 83

Keyhole.co

MAY 24, 2023

As per recent surveys , 90% of the Fortune 500 companies use competitive intelligence to their advantage. Maria S I like that I can track outside web mentions of what other people are saying about my company, as well as the ability to find influencers based on who is already talking about our company. We get that frustration!

Analysis 52

Analysis Types Tools Price 52

Sprout Social

DECEMBER 20, 2023

Oktopost Oktopost touts itself as a tool best suited for B2B companies looking for a full social engagement suite. Additionally, Oktopost puts an emphasis on their brand safety features. Their “banned keywords” function assures everyone is adhering to brand voice and company standards. Source: Buffer) 4.

HootSuite 111

HootSuite Brands Price Collaboration 111

Keyhole.co

DECEMBER 10, 2022

Keyhole is a real-time social media analytical tool that can help you monitor your social media metrics and share actionable data points with the stakeholders. Whatever your social media marketing scope is, Emplifi alternative Keyhole can monitor it. You can try all their features before you buy them. Who is it for?

Social Media 52

Social Media HootSuite Sentiment Marketing 52

Keyhole.co

DECEMBER 26, 2022

When purchasing products online around 40% of people will buy a product after seeing it used by an influencer on Instagram, Twitter, or YouTube. In a similar way, the irony of having the “How to Be Single” actress give dating advice, allowed the brands to advertise Cuff Day in a fun, unexpected way.

Influencer 52

Influencer Campaign Instagram Data 52

Webbiquity SMM

JANUARY 9, 2012

Twitter users are twice as likely to purchase from companies they follow than are Facebook users. The Right Way to Build Brand(s) via Twitter by iMedia Connection. Derek Edmond details five ways B2B marketers can use Twitter as one of their online marketing channels, such as for link building initiatives and brand monitoring.

Tools 201

Tools Twitter Tips B2B 201

Webbiquity SMM

MARCH 3, 2015

Lauren Kaye shares a handful of helpful Twitter engagement tips in this short but smart post, among them engaging like eBay (“As the company with the highest engagement score, eBay’s Twitter feed should be the glowing example for social strategies. A to Z of Bite-Size Twitter Tips For Business Startups by Social Success. ** 5 STARS.

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Tips Twitter How To Hashtag 100

Buzz Marketing for Technology

FEBRUARY 9, 2011

So I spent the better part of January looking at every social media listening, monitoring, analytics, intelligence and insights firm I could get my hands on. Which sounded like Social CRM meets Systems Integration company to me. Converseon – They offer a monitoring tool that filters out content not relevant to you.

Crimson Hexagon 275

Crimson Hexagon Analytics Sysomos Radian6 275

Webbiquity SMM

APRIL 20, 2021

The top reason (56%) that people give for unfollowing brands is “poor customer service.” ” Another 29% unfollow because companies ignore brand mentions and comments. In most cases, B2B sales are no longer about appealing to a single decision maker, but to a buying team.

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B2B Social Media Vimeo Brands 222