Keyhole.co

MARCH 6, 2024

There are so many brands and influencers, all vying for the attention of their target audience. But when was the last time you actually went to see what people have to say about your brand? I guess we can all agree that marketing goes far beyond the numbers. The social media scene is noisy. Everyone has something to say.

Sentiment 52

Sentiment Analysis Marketing Press Release 52

agora pulse

JUNE 13, 2020

In addition to marketing your business and connecting with customers, Twitter is the best social media channel to spy on your Twitter competition. Whether you use Twitter for traffic driving, lead generation, influencer outreach, brand monitoring, or customer service, you need to measure your efforts. Union Metrics.

Analytics 204

Analytics Tools Twitter Hashtag 204

Keyhole.co

JULY 20, 2023

Most of the social media monitoring tools out there come with a pricey tag, making it seem like a luxury. Yes, Google Alerts is that free tool that has become the first choice for many marketers out there, especially newbies to the monitoring world. As you get better at monitoring, you’ll need customization options.

Industry 52

Industry News Google Brands 52

Keyhole.co

MARCH 9, 2023

If you’re looking for a social media listening tool in particular—one that can track what people are saying about your brand—then you’ve come to the right place. Here’s a full roundup of the top social listening tools for marketers and agencies, updated for 2020: 1.

Tools 84

Tools Sentiment Hubspot Price 84

Oktopost

NOVEMBER 16, 2023

Your buyers are online, scrolling through their favorite platforms and engaging with your brand (and others). Social Data Analysis Pros Social Data Analysis Cons 4 steps to Use Social Data Analysis to Power Your Marketing Strategy Make Your Data Actionable What Kind of Social Data Can You Analyze?

Analysis 69

Analysis Data Sentiment Metrics 69

Keyhole.co

OCTOBER 10, 2023

What people think and feel about your company, products, and services is your brand sentiment. In the absence of magical powers that can help you see into customers’ minds, brand sentiment allows you to dig deep into the mentions and messages that your brand receives to discover the underlying emotions that are being expressed.

Sentiment 52

Sentiment Analysis Brands How To 52

Keyhole.co

JANUARY 13, 2021

Share of voice (SOV) measures what percentage of the market your brand owns relative to your competitors. It’s a measure of brand awareness. SOV was originally used in traditional media to track a brand’s visibility in print, radio, and TV ads compared to their competitors, but it has since grown into the digital space.

Social Media 88

Social Media Metrics Brand Monitoring Hashtag 88

Oktopost

MARCH 7, 2022

There is no shortage of imperative marketing tactics that if you don’t do right now, your B2B organization will crash and burn. As marketers, we know the MarTech space is crowded. We also know the world of social listening is one that can make or break our brand’s reputation. What is Social Listening?

B2B 155

B2B Sentiment Analysis Reputation 155

Keyhole.co

MAY 12, 2023

Their undisputed secret lies in keyword monitoring tools. Yes, you will be astonished to know that keyword monitoring is not just a spying technique but your ticket to boost your branding, sales, and revenue. Post that, we’ll also review a couple of keyword monitoring tools that you can use right away.

Tools 52

Tools Strategy Marketing Analysis 52

Harp Interactive

APRIL 6, 2010

While on the hunt for meaningful metrics tools, Erwin Hendriks, creator of Social Website Analyzer , brought his insightful resource to my attention. Simply put, Social Website Analyzer is a one-click snapshot of the state of your website’s or brand’s social media presence across the top 20 social media sites.

Newsvine 307

Newsvine Quantcast Social Media Meeting 307

Keyhole.co

MAY 16, 2023

Did you just get a Slack ping from your manager about a bad brand review? You can escape this hell of a situation with media monitoring. The term “media monitoring” specifically is when you collect online tidbits that have mentioned a concerned topic. Media monitoring will do that. Sounds way too simple?

Tools 52

Tools Sentiment Analysis Metrics 52

Keyhole.co

MAY 31, 2023

If you aspire for Kylie Jenner-like follower growth for your brand, you are probably still hurting your expectations. Let’s say you’re a clothing brand that sells trendy clothes for the trendy GenZ. You want to see how you’re doing on social media compared to other clothing brands that target the same audience.

Social Media 52

Social Media Strategy How To Analysis 52

Keyhole.co

OCTOBER 24, 2022

When tracking any social media metric, it’s best to think in terms of rates and percentages rather than raw numbers. Before we jump into follower growth rate calculators, let’s look at exactly what this metric is. A higher growth rate means your marketing team is on the right track, launching intuitive and engaging campaigns.

Metrics 52

Metrics Analytics Analysis Hashtag 52

Keyhole.co

MAY 30, 2023

Oftentimes, you see a handful of players dominating a particular industry despite having so many brands offering the same thing. You can also look for gaps in the market that your competitors need to address. Another thing to look at is your competitors’ marketing strategies.

Analysis 52

Analysis How To Marketing Price 52

Harp Interactive

MARCH 24, 2011

Brand Awareness is always at or near the top of our client’s list when we discuss social media marketing goals. Even for large brands, Brand Awareness continues to appear as one of the top 3 goals…typically in the form of “enhanced” Brand Awareness or “top of mind” Awareness.

Brands 289

Brands Tools Social Media Questions 289

Harp Interactive

MARCH 24, 2011

Brand Awareness is always at or near the top of our client’s list when we discuss social media marketing goals. Even for large brands, Brand Awareness continues to appear as one of the top 3 goals…typically in the form of “enhanced” Brand Awareness or “top of mind” Awareness.

Brands 289

Brands Tools Social Media Questions 289

Keyhole.co

MAY 3, 2023

Hashtags are a powerful tool in your marketing toolbox, but only if you use them strategically. You should always aim to prove the effectiveness of your marketing campaigns. Measure Brand Reach & Engagement The most obvious benefit to measuring your hashtag performance is to know how many eyeballs have seen your content.

Hashtag 52

Hashtag Social Media Sentiment How To 52

Keyhole.co

APRIL 25, 2023

When tracking any social media metric, it’s best to think in terms of rates and percentages rather than raw numbers. Before we jump into follower growth rate calculators, let’s look at exactly what this metric is. A higher growth rate means your marketing team is on the right track, launching intuitive and engaging campaigns.

Instagram 52

Instagram How To Collaboration Hashtag 52

Hootsuite

FEBRUARY 24, 2023

Salesforce Marketing Cloud Social Studio is a tool for managing, scheduling, and tracking social media posts across multiple social platforms. Like Hootsuite, Social Studio lets you plan and measure the performance of both paid and organic social marketing campaigns. Free 30-Day Trial What is Salesforce Social Studio?

HootSuite 83

HootSuite Social Media Management Tumblr Hashtag 83

Unmetric

JUNE 11, 2019

The network is crowded with brand advertisements, contests, free giveaways and much more that vie for consumers attention. But luckily there are several analytical tools to help marketers automate such mundane activities. Using the tool’s hashtag tracker you can discover the most engaging hashtags used by your brand. CoSchedule.

Analytics 125

Analytics Tools Social Media Curation 125

Keyhole.co

DECEMBER 15, 2023

But with an extensive online presence, many big brands convert their online reach into actionable engagement. They use software platforms like Mentionlytics, which helps brands capitalize on historical data analytics and social listening. Mentionlytics makes use of advanced AI for social listening and brand monitoring.

Sentiment 52

Sentiment Price Analysis HootSuite 52

Hootsuite

JUNE 22, 2020

Caring for your brand means embracing the art and science of brand monitoring. Luckily for anyone interested in brand monitoring, it’s never been easier to observe, analyze and optimize the conversation around your brand. What is brand monitoring? Brand monitoring vs. social media monitoring.

Brand Monitoring 141

Brand Monitoring Tools Brands HootSuite 141

Keyhole.co

SEPTEMBER 12, 2023

Every growth-focused business today needs a thriving social media presence, from small local businesses to big brand names. billion people , social networking sites are a goldmine of sales and marketing opportunities. That requires regular monitoring of responses on your campaigns and conversations around your brand.

Tools 52

Tools Social Media Curata Price 52

Oktopost

DECEMBER 22, 2019

In an interpersonal scenario, active listening means you’re really trying to understand the person speaking to you, and it’s no different when we’re talking about social media marketing. Keeping an eye out for mentions and Google Alerts and the like is just social media monitoring, and you can miss out on a lot of nuance and context.

Tools 116

Tools B2B Sentiment Notification 116

Keyhole.co

JANUARY 15, 2024

Imagine you’ve partnered with what appeared to be a solid influencer for your marketing campaign, but soon after you launch, some unsavory tweets from the past emerge that show your values really don’t align. By offering real-time monitoring, you can have real-time data and actionable insights to protect your brand.

Sentiment 52

Sentiment How To Reputation Analysis 52

Firebelly

DECEMBER 14, 2009

Digitalia | Indianapolis Social Media Marketing « Cyber Monday Is Here! What is your overall marketing strategy? What are your marketing/business goals for your social media marketing?  What metrics are appropriate for your campaign and what do they tell you? How How will you measure? What

Social Media 133

Social Media Marketing Paid Search SMS 133

Firebelly

NOVEMBER 13, 2009

Digitalia | Indianapolis Social Media Marketing « Twitterese — The new way to speak online | Main | Too much flash turns google off » November 13, 2009 social media marketings good news Interview with Dave Evan, Digital Voodoo and author of social media marketing, one hour a day Here's a quick recap of the video.

News 100

News Social Media Marketing Paid Search 100

Firebelly

MARCH 19, 2010

Digitalia | Indianapolis Social Media Marketing « Facebook Fans Mean Business (And Are More Likely to Buy) | Main | Hook A Facebook Fan Up: Theyre Looking For Discounts » March 19, 2010 Social Media Marketing Madness [Cartoon] It has been uber busy in the Firebelly office this week. Your comment has not yet been posted.

Social Media 100

Social Media Hubspot Marketing Paid Search 100

Firebelly

FEBRUARY 26, 2010

Digitalia | Indianapolis Social Media Marketing « Firebelly Work: J.C. How do you know how effective your social media campaigns are if you’re not measuring any metrics, let alone an overall ROI? How do you know how effective your social media campaigns are if you’re not measuring any metrics, let alone an overall ROI?

Feed Reader 100

Feed Reader Marketing Paid Search Metrics 100

Sprout Social

FEBRUARY 13, 2019

“Your brand is what other people say about you when you’re not in the room.” For marketers it naturally raises several more questions: What do they say when I’m not in the room? The answers to these questions reach beyond brand and even marketing. The answers to these questions reach beyond brand and even marketing.

Authentication 101

Authentication Analysis Sentiment Tumblr 101

Unmetric

SEPTEMBER 9, 2019

If, however, you’re a modern-day marketer, you can put away the fake nose and mustache because all you need is a computer and an internet connection. It’s also not so fun to analyze, but ultimately it is crucial to have competitive intelligence as part of your marketing strategy. Oh, and some tools to do the job.

Tools 85

Tools Hitwise Analysis Price 85

Janet Fouts

JANUARY 27, 2011

Looking for a job in marketing? A potential employer can use a variety of tools to see how well you manage your personal brand online. After all, if you can’t make your own brand stand out how are you going to help them with theirs? This is a brand new tool to see how engaged your Facebook page is with your fans.

Klout 138

Klout Brands Social Media Postrank 138

Keyhole.co

NOVEMBER 13, 2023

Who could have guessed that a catchy jingle and a fifteen-second skit could revolutionize brand visibility in today’s digital marketing space? With an astounding 2 billion downloads , TikTok has transformed from a fun, spirited app into a substantial player in brand marketing and monetization.

SEO 52

SEO Content Hashtag Trends 52

Firebelly

JANUARY 29, 2010

Digitalia | Indianapolis Social Media Marketing « Dentyne "Friend Request" Commercial: 60 Connections In Every Bottle | Main | Social Media & The Super Bowl » January 29, 2010 5 Social Marketing Stories You Need To Read Theres a lot going on in the social media space and so much can get lost or overlooked in your RSS feed reader.

Marketing 100

Marketing Feed Reader Paid Search SMS 100

Unmetric

JULY 9, 2019

Brands use Twitter for a whole bunch of reasons. Be it product updates or engaging in industry-related conversations, it is the go-to network to increase brand visibility. You get valuable insights into your follower growth, competitor analysis, and much more to help you make better marketing decisions. G2Crowd Rating: 4.2.

Analytics 72

Analytics Tools Twitter Hashtag 72

Firebelly

SEPTEMBER 3, 2010

10 Steps for Optimizing the Brand for Social Search For media properties and brands, optimization combined with targeted and enterprising social networking now plays an instrumental role in capturing the attention and essentially defining the action of our customers, peers, and the trust agents and authorities who influence them.

Paid Search 184

Paid Search Engineering Flickr SMS 184

Firebelly

AUGUST 18, 2010

Saturday, August 21 10:15 AM Facebook for Business Chad Richards Develop a strategy and establish success metrics for your business Facebook Page. You can find Firebelly speaking at the following sessions. This prevents automated programs from posting comments. Having trouble reading this image? View an alternate.

Paid Search 135

Paid Search Reputation SMS Conference 135