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How B2B Tech Marketing on Twitter is Changing (Research)

Webbiquity SMM

Less than a quarter of B2B software companies understand brand monitoring. Brand monitoring on Twitter is extremely simple: Log into Twitter. Watch for mentions of your brand. Just four (18.2%) of the 22 responded, showing that even the companies whose business is brand monitoring largely fail at it.

B2B 154
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7 Must-Have Keyword Monitoring Tools For Every Marketing Strategy

Keyhole.co

Their undisputed secret lies in keyword monitoring tools. Yes, you will be astonished to know that keyword monitoring is not just a spying technique but your ticket to boost your branding, sales, and revenue. Post that, we’ll also review a couple of keyword monitoring tools that you can use right away.

Tools 52
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Why Social Listening is Key to Understanding Your Customers

Oktopost

Many moons ago, business owners could get away with dropping into the crowd and figuring out what their customers wanted through some good, old-fashioned eavesdropping. Unlike social media monitoring, which is a more passive process of keeping a tab on your own brand mentions (tags, for instance), social listening is proactive.

B2B 62
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Hook A Facebook Fan Up: They're Looking For Discounts

Firebelly

Sometimes, it seems, the greatest value you can add is a good old-fashioned discount or promotion. I also promised to share results from that report regarding why people become fans of businesses on Facebook in a future post. Have you experimented with discounts and promotions on your Facebook page? Having trouble reading this image?

Discount 111
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Courtney Love gets sued over tweets

Firebelly

Case in point:  Courtney Love vs. fashion designer. But for non-journalistic folk, many of whom are now blogging and Tweeting on the Internet, these laws may not be known. This can cause major trouble. Having trouble reading this image? View an alternate.

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What Is Newsjacking?

Keyhole.co

Since news is common and universal information that most people access, it is a good instrument to utilize to make noise about who you are as a brand. It can result in excellent brand exposure when done properly. Newsjacking then allows you to jump on the bandwagon, use it to your advantage, and capture more eyes on you and your brand.

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What is Customer Experience: 7 Tips to Improve Your CX

Hootsuite

Done right, c ustomer experience will help you increase sales and improve brand loyalty. It’s the accumulation of their feelings after every touchpoint they have with your brand. Two pillars will essentially shape a customer’s experience: Your brand. This is the result of careful, consistent branding over decades.

Tips 107