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15 Fantastic Books on Social Media Marketing


There are many books out there that purport to teach you everything you need to know about social media marketing. 15 Must-Read Social Media Marketing Books 1.  He examines newly-popular tools such as infographics and photo-sharing using Pinterest and Instagram, and delivers expanded information on social media such as YouTube, Twitter, Facebook, and LinkedIn. 3.  15 Fantastic Books on Social Media Marketing is a post by Pam Dyer on Pamorama | Social Media Marketing Blog. Do you want to learn more about social media marketing? You’re not alone.

Traditional Book Publishing vs. Self-Publishing

Spin Sucks

One of the questions they asked me yesterday was how six months of book tour travel and speaking had gone and whether or not I’d self-publish my second book. Book Publishing. Book publishing is fascinating. In today’s immediate gratification, fast-paced world, book publishing is on its own time. The book came out in May of this year. Quarterly.

You Can Be the Next YouTube Star

Spin Sucks

But the portion of the podcast I found most enlightening was when we talked about fame from YouTube. YouTube Partnerships. A few weeks ago, YouTube launched its partnership program , which is meant to help video creators either amplify their work or create a YouTube-based career. We are the service and YouTube needs us to create more videos so they can sell against it.

Comic: Social Media Strategy From A Book

SocMed Sean

Your customers might already be engaged in conversations about your brand on sites like Facebook, Twitter, YouTube and Pinterest. Blogs Facebook Google+ Humor LinkedIn Pinterest Social Media Twitter Workplace YouTube best practices business cartoon comic comic strip humor social social media social networking strategy tipsCutting corners isn’t a good approach, either. Cheers!

Breaking Through To The YouTube Culture

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Brands are struggling to understand YouTube. For the most part, brands participate in YouTube by creating pre-roll and post-roll ads (essentially TV commercials that are played before or after a YouTube video is viewed). The introduction of this ad format was met with mixed emotions by YouTube viewers. Since then, YouTube has introduced TrueView (that little button that enables viewers to skip an ad after five seconds). But, YouTube should mean much more to brands. The pulse of YouTube beats in a very different way. YouTube''s culture.

YouTube, Rhetoric, Yusuf Al Khattab and Me

Waxing UnLyrical

Using words, reading books, giving and hearing speeches, creating messages to help people get the point across… all are not just my job, but my actual favorite way to pass time. At night, I watch YouTube. With great curiosity, I looked him up on YouTube and, as often happens, got lost in the rabbit hole of YouTube videos related to the searched subject. Daniel J.

3 New Ways To Think About Amazon, YouTube And LinkedIn

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This is the convergence of a movement I discuss in-depth in my second book, CTRL ALT Delete , about how physical becomes digital and digital becomes physical. YouTube Is Where Shoppers Do Research. Back in 2008, the big news was that YouTube had become the second largest search engine in the world after its parent company, Google. This data point still surprises many people who see YouTube as a simple online video platform. Who would have thought that YouTube''s commercial value extends to become a heavy influencer in the purchase decision? youtube.

Book Excerpt: The Death of Facebook

Geoff Livingston

Some stay relevant as leaders in their niches — YouTube, for example — and others drop into a second tier, or worse. Facebook Video competes with YouTube (this feature does as well as a McRib sandwich on market share). Fifth Estate AOL facebook Friendster google interface LinkedIn McDonald's mobile MySpace social network tactile YouTubeBut everyone always asks, “What’s next?”.

Strategy Lessons: The Fire Book

Geoff Livingston

A Book of Five Rings , written by Miyamoto Musashi in 1645, is one of the world’s classic sources of strategy. The Fire Book is the third primary chapter of the Five Rings, following the Ground Book and the Water Book. This book is probably the most exciting of the five books from a strategic positioning standpoint as it delves into direct interactions.

The YouTube Creator Institute

Small Business Mavericks

It’s called the YouTube Creator Institute. YouTube is hoping to make money from your content. Whether you have an idea for a small business video show or a new form of YouTube entertainment, you can learn all about camera angles, lighting, storytelling, promotion, and pick up a whole host of skills necessary for running a new media hit. About Us What’s a Maverick?

“The Social Media Revolution” Has Been Updated on YouTube

The Social Media Incubator

A YouTube video based on a #1 international best-selling book, Socialnomics , by Erik Qualman, has recently been released.  YouTube is the 2 nd largest search engine in the world. YouTube is a powerful search engine that generates a massive amount of traffic from all kinds of viewers – some of whom could be your potential clients. 2. That’s a no-brainer. 3.

Get Your Own YouTube Channel | Small Business Mavericks

Small Business Mavericks

» Get Your Own YouTube Channel YouTube presents one of the greatest marketing tools to hit the Internet in years. And what makes YouTube such a powerful marketing tool is that you can virtually have your own YouTube channel, sort of like your own TV channel – except, it’s free. So what are the benefits to having your own YouTube channel?

What 10 Years and 300 Million YouTube Views Teach Us About Great Content

Convince & Convert

The Evolution of Dance (and YouTube). Ten years ago, before the dawn of the big man on video campus (YouTube), Judson Laipply filmed himself doing a dance routine that was a comedic bit for one of his motivational speeches. He He needed a way to post it on his Myspace page (remember those days?), so he chose YouTube as his video service because of its user-friendly layout.

Amazing Things Will Happen – Video Book Review

Justin Levy

Chapman  first shared an unedited chapter of  Amazing Things Will Happen  many months ago and explained the concept behind the book, I was really excited for him and knew that this would be bigger than just publishing a new book (which is big in its own right!). This isn’t a marketing book. This isn’t a self-help book, though that is how it’ll get bucketed.

How the P.S. In a Blog Post (And SEO) Landed Me a Book Deal

Viper Chill

This book aims to change that. Something many of you may recall is that at the end of the blog post, I had this to say: “ P.S. If there are any publishers reading this, there’s another 20,000 words that I can say on this topic (I haven’t even started on mobile). I can see the “How a P.S. In a Blog Post Landed Me a Book Deal” headlines already. Actually Writing a Book.

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A Foolproof Way To Building A Great Story

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If you are in business and you are trying to tell your story, you have to watch this. I am thrilled that Steven Pressfield decided to post these two videos on YouTube. I''m a huge Pressfield fan (you can listen to my conversation with him right here: SPOS #251 - Do The Work With Steven Pressfield ). Most people know Pressfield for his seminal books, The War of Art and Do The Work.

Are You About To Lose Your YouTube Presence?

Small Business Mavericks

» Are You About To Lose Your YouTube Presence? nasty rumor is spreading, according to WebProNews , that YouTube is considering paying celebrities to provide video content channels. YouTube provides video content and video by its nature is much more demanding of attention than 140 characters of text. YouTube is also owned by Google and has deep pockets.

You Are Not Reading

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You can blame YouTube. Who has the time to spend reading a book? What a book means.  . read books. A lot of books. Mostly business books. The only way to get serious about it, is to read books. Lots and lots of books. Here was the response: A ton -- more than 5 books per month: 3.82%. A lot -- 2-3 books per month: 13.25%. Some -- 1 book per month: 24.5%. Little -- a book every few months: 42.57%. There are a tons of sucky books. Life is too short to read bad books. book reading. youtube.

A Comprehensive Guide to Your Social Media Image Sizes


Profile Image Dimensions for Facebook, Twitter, Instagram, Pinterest, LinkedIn, Google+, YouTube, Tumblr, and Vine. YouTube profile image dimensions. YouTube channel icon size. YouTube channel art size – TV. YouTube channel art size – desktop. Social Media Facebook Google Instagram LinkedIn Pinterest Social media marketing Tumblr Twitter Vine YouTube

CTRL ALT Delete Is Now Available In Paperback

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In case you were wondering just how much the world has changed, you should check out this Slideshare deck that I created to get people excited about the content of my second business book, CTRL ALT Delete. Truthfully, after publishing my first book, Six Pixels of Separation (which came out in 2009), I wasn't sure if I wanted to write another business book. best business book.

Life Lessons From a Rock Star. And Finding Your Magic.

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This was my reaction as I came across the video below on my YouTube feed. His books,  The Pleasures and Sorrows of Work ,  The Architecture of Happiness ,  Status Anxiety and every other one he has written are core to lot of how my thinking has evolved (and this includes both the topics that I choose to study, write and speak about). Books, online training and live events.

Offsite Content Marketing: Six Tactics to Reach New Audiences

Spin Sucks

YouTube. Look, Google owns YouTube. If you create video, get them on YouTube (not Vimeo!) Scribd is billed as a place where you can read unlimited books so don’t let that scare you. For two reasons: 1) See the note above in the YouTube section about Google; and 2) I mentioned yesterday that Danny Brown is doing a test on his blog by installing Google+ comments.

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Content Marketing Is Dead (But There's Always This).

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We live in a day and age when a YouTube channel producer like Maker Studios can be sold to a company like Disney for five hundred million dollars. When I think of great content, I tend to think of successful books. Books that have sold a lot of copies, because individuals have taken the time to not only buy them and read them (which, is very time consuming), but to also share them, or place them on a bookshelf. book is a piece of long-form content that was finished, and that affected the consumer. book publishing. youtube. Content Marketing is dead.

10 Additional Ideas to Generate Comments and Shares

Spin Sucks

Book Reviews. New Spin Sucks friend, Bhaskar Sarma , suggests doing book reviews. He says, “Posts based around a book can be full of win. If that book is a must read in your industry, doing something as simple as summing up the key points or at least doing a review can easily give you 500-700 words. The moral of the story? Write lists! ” The Rant.

The Six Most Irrational Social Media Concerns of Brands

Webbiquity SMM

Note: the following is an excerpt from the book The Social Employee by Cheryl and Mark Burgess. For our favorite example, we suggest checking out “The Social Media ROI Conversation” on YouTube. As the case studies in this book demonstrate, social businesses still maintain clearly defined roles for their employees. Reprinted with permission. It’s time to face the music.

The Fleeting Value Of Content

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It's a challenge that many of us lamented as Blogging became that much more prevalent and commercial in the early 2000s, and it's becoming an even bigger challenge in a world where content is created in channels like Twitter , Facebook , YouTube , Google + , LinkedIn and more. friend of mine has been grappling with a conundrum: should they release their next book with a publisher or simply give it away as a free e-book? This excludes YouTube, where people remain interested in links for more than twice that - 7 hours! book publishing. youtube. audience.

Are You A Social Media Channel Changer?

SocMed Sean

It’s no wonder my wife has given up on television and reads books while I complain about the fact that “there’s nothing on television.” In that case, you might as well just go read a good book. Blogs Facebook Featured Google+ Humor LinkedIn Pinterest Social Media Twitter YouTube facebook linkedin social media social networking strategy wordpress

The Lego Model: How to Build Your Social Brand

SocialTimes Twitter

Lego has certainly accomplished this thanks to a groundbreaking online marketing campaign which hits its high notes on: YouTube : Its online video is bordering on being a private publishing house to rival any TV network. YouTube and online video marketing. Let’s start with Lego’s YouTube marketing, as it is just ridiculously well done. Would you like proof? Twitter content.

Does Your Content Have Superpowers?

PWB Marketing Blog

In his book  Socialnomics ,  Eric Qualman observes that social media marketing is, “More like Dale Carnegie than Mad Men. B2B Marketing blogging Demand Generation Facebook LinkedIn Marketing social media Twitter YouTubeIn order to succeed, your content marketing needs superpowers. This post examines some of the content marketing your brand needs to succeed. Powerful Stickiness. Sean-.

Social Media Ostriches – The Corporate Hypocrisy Of Blocking Employee Access To Facebook and Twitter

SocMed Sean

Even if they’re not learning, maybe their taking time to catch up with a friend or family member. I’d be curious if those same employers would prohibit employees from reading a book or calling their family on their break. Blogs Facebook Google+ LinkedIn People Pinterest Social Media Tech Twitter Workplace YouTube facebook linkedin social media social networkingDigg this!

23 (More) of the Best Social Media Guides, Tips and Resources of 2012

Webbiquity SMM

The brilliant Gini Dietrich reports on research showing that marketers commonly choose the wrong time of day to post and engage on Facebook, Twitter and YouTube, as well as to send emails. YouTube Marketing Tactics. lessons in launching a branded YouTube channel by iMedia Connection. ” The ultimate guide to video marketing on YouTube by iMedia Connection. ** 5 STARS.

2012 Round-Up Of My Social Media Cartoons And Comics

SocMed Sean

Some readers have asked for permission to use them in blog posts, presentations and even books and the answer is “Yes” as long as you keep the attribution and the URL to my blog. Social Media Comic: The Social Media Timesink Social Media Comic – Communicating With Your Customer Community Comic: Social Media Strategy From A Book Is Your Social Media Strategy Truly Agile? Cheers!

The Spin Sucks Inquisition: Alina Kelly

Spin Sucks

What is the Best Book You’ve Read in the Past Six Months? My friend Katya owns the  Great Escape Book Store  in our Toronto Beaches neighbourhood. You can find her work on their  YouTube channel ,   blog,  and on  Twitter and Facebook. By Gini Dietrich. We had dinner and had a lovely time regaling one another with stories of broken bones as grown women. Totally. Not doing it.

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Amp Up Your Marketing Chops. Welcome To The Art Of Marketing

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Bethany Mota - YouTube superstar (close to 10 million subscribers) with her own Aeropostale clothing line, and widely considered one of the most powerful voices in new media. Stephen Shapiro - Bestselling author of books like Personality Poker , Best Practices Are Stupid and many more. Book signing opportunities with speakers. Copies of two featured bestselling books: Web Analytics 2.0 by Avinash Kaushik and Best Practices Are Stupid by Stephen Shapiro. youtube. youtuber. Have you been to The Art of Marketing events before? don't. On both counts. brand.

If You Think You're Good At Telling Stories, Watch This.

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Shawn Coyne is a book editor who has worked with Steven Pressfield (one of my personal faves. He recently published a book called, The Story Grid , which is based on his system for editing books (and making the stories better). Just this week, Coyne published a mini-overview of The Story Grid to YouTube , and it's centred on how a decent story can become a great one.

How To Create the Perfect Facebook Fan Page

Techipedia: Tamar Weinberg

He’s volunteered to give away a copy of his recent book, FBML Essentials , to two readers. You can also purchase my book, FBML Essentials , which will give you a little more details on FBML (as well as the Facebook developer platform in general). have a couple set up for books that I work for the publishing company. Marketers love Facebook. This applies to Pages as well.

12 Incredibly Useful Video Tips to Make Better Videos

Peg Fitzpatrick

Being on camera can be a scary thing! I’m going to share useful video tips from a digital native YouTuber, my daughter Shayla. Shayla has been immersed on YouTube for years, not only watching videos but learning what works on camera and what doesn’t. This is where you put your thank you and your call to action to like the video and subscribe to your YouTube channel.

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How To Blitzscale Your Business

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Reid, who is now with Greylock Partners  (he's also a big investor in companies like Facebook , Dropbox , Airbnb and many others) is not only teaching the course, but this "blitzscaling" ideology will be the core of his next book. The course is currently underway and they are posting some of the classes online at YouTube. business book. youtube.  . "Blitzscaling". brand.

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[INFOGRAPHIC] Peer Pressure Can Be Multiplied Through the Social Media

SocMed Sean

Sites like Facebook, YouTube, Multiply, and Twitter are the prime suspects for such speculations. Rather than browsing for countless hours, you should read a book or spend time with your family or friends. Blogs Facebook Google+ LinkedIn People Pinterest Social Media Twitter YouTube social media social networkingBut is there really bearing for these statements?

Do Agencies Care About Conversion?

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Avinash is the Digital Marketing Evangelist at Google and the author of two bestselling business books, Web Analytics - An Hour A Day and Web Analytics 2.0 These are things as minor as visiting your Facebook page or watching a video on YouTube about your brand, to more serious conversions like signing up to your newsletter or stepping into your store. business book. youtube. Are you obsessed with making marketing better? What do you consider a conversion? Is it all about getting a consumer to buy from you? I'm not so sure. Thinking about conversion. and what's next.