Buzz Marketing for Technology

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Generating a Buyer Persona with Facebook Advertising

Buzz Marketing for Technology

I am a big fan of David Meerman Scott’s work and I am in the middle of re-reading his book the New Rules of Marketing and PR 2nd edition ! A persona that would tell you what their favorite movie was, what their favorite music was, what their favorite TV show was, what their favorite books were, even their average age and marital status.

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Why Sustainable Competitive Advantage is so 1990

Buzz Marketing for Technology

I had a chance to catch up with Columbia Business School professor and fellow author, Rita McGrath to discuss her latest book called – The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business (Harvard Business Review Press, 2013). What does “good” in this new age look like?

Forums 253
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B2B Marketers Fate Rests in the Hands of a Few

Buzz Marketing for Technology

At the recent ITSMA Marketing Leadership forum I was stunned by a presentation given by Sean Geehan CEO of the Geehan Group author of the upcoming book the B2B Executive Playbook.

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World Wide Rave – Works!

Buzz Marketing for Technology

Note his ebook is a preview for his upcoming book called World Wide Rave due out in March There are some great examples of how ideas spread in his ebook on the Top 10 unsigned bands from MySpace who just give away their music as a means of promoting themselves.

eBook 149
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Grow Your Wiki

Buzz Marketing for Technology

Wikipatterns book. He did set a nice background for my upcoming pitch & really really worth while going through! Buy the book | Learn More. Buy the book. Web-based spreadsheet. White House. wiki adoption strategies. wiki pilot. Wiki tools. Socialtext. Wikibility Workplaces. WikiMatrix. Wikipatterns.com. Wikispaces.

Wiki 223
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Eight steps to thriving on information overload

Buzz Marketing for Technology

Books and Reports. There are many courses and books available on developing reading speed and comprehension. Books by Ross Dawson (Incl. Upcoming Event. Living Networks book (6). About Ross Dawson. Keynote Speaking/Strategy. Future Exploration Network. Recent Media Appearances. See complete list of Recent Media.

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The FASTForward Blog " Managing Personal Knowledge: Setting a Foundation for Transformation? : Enterprise 2.0 Blog: News, Coverage, and Commentary

Buzz Marketing for Technology

I think this book is one of the best treatments of how to empower knowledge workers and it covers what knowledge management should be. He expressed some of his same concerns about blogs in the book (p.108) Book Review. Upcoming Event. Tom was writing Thinking for a Living at the time. argues that his own blog â??