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How to Write a Business Book Without Losing Your Soul

Spin Sucks

By Jeremy Miller Writing a business book is one of the most rewarding and difficult things you can ever do. But creating that product, that book, can tear the soul from your body—especially if you don’t have a plan. strong plan is your savior when writing a business book. Your Book Proposal is Your Blueprint You can’t build a house without a blueprint.

Book Trailer Video for Upcoming The Social Employee @SocialEmployee (McGraw-Hill, 2013)

Blue Focus Marketing

Announcing Upcoming McGraw-Hill Book (Aug 23, 2013): The Social Employee ! We are pleased to announce the release of our new video “Think of a Brand as a Planet” in anticipation of the upcoming release of  The Social Employee: How Great Companies Make Social Media Work , out August 23 through McGraw-Hill ! SocialEmployee. Advertising & Mktg.

10 Brand New Books That You Should Read

Twist Image

It''s like the brains of the world converged, had a meeting and decided to overwhelm us with a mass amount of brand new books to get our brains frothing. This is, without question, a tough time to figure out which brand new business book you should start with. My Kindle runneth over with books that must be consumed, contemplated and implemented. All of these books have either just come out (in the past month, or so) or will be coming out at any moment. The book will be out on October 1st, 2013 and I am enjoying it immensely. This is Todd Henry''s latest book.

HOW TO: Read 26 Books A Year

Dave Fleet

Tweet Late in 2009,  Julien Smith’s fantastic approach to reading inspired me to set an ambitious target for this year: to read one book every two weeks throughout the year. even published my target list of books so people could hold me to account. In fact, I’m on my 28th book of 2010. 26 books per year… how? booksWhy you should try it. Fiction.

12 Great Business Books Coming Your Way

Twist Image

It turns out that there are a slew of new business books heading our way. In scanning through the Amazon Kindle store, I just spent a small fortune ordering some new books from some of my favorite thinkers. The man who brought us the The Black Swan and Fooled By Randomness is back with a book about how some things actually benefit from disorder. Doug is a friend of mine (he's the founder of imc2 - now called MEplusYOU ), and when he told me that he is co-authoring a book with famed ad critic, Bob Garfield, my jaw dropped to the floor. business book. Chapman.

Announcing @SocialEmployee (McGraw-Hill) & Book Trailer #IBM #Cisco #Dell

Blue Focus Marketing

We are thrilled to announce the upcoming release of our new book, The Social Employee: How Great Companies Make Social Media Work , out August 23 through McGraw-Hill ! In our book, these international brands, were generous enough to open their doors to us so we could show the world how they are achieving revolutionary results. Watch The Social Employee book trailer video!

Book Review: APE – Author, Publisher, Entrepreneur by Guy Kawasaki and Shawn Welch

Akamai Marketing

Stay Akamai: It’s a natural step for bloggers to consider publishing; self publishing books is easier than ever before. As a young writer, actually publishing a book seemed like a pipe-dream, particularly given the fact that I also always dreamed of eating and having shelter. From Blogger to Author? I’ve considered several books over the years. Book Review

Introducing the Spin Sucks Workbook

Spin Sucks

And, because I haven’t written about anything other than what’s in Spin Sucks, the book , I have a list of 14 topics for upcoming blog posts. These are all pieces that accompany the book, and they each have exercises for you to do the work described. These things are not in the book because, well, they hadn’t been perfected yet two years ago when I wrote it.

The 5 Must-read Books for Bloggers in 2011

ProBlogger

I’ve read dozens of marketing books in the past six months, and these are the titles that really stood out. Until I read this book. This is the best business book I have read in the past year. This book will resonate with bloggers who are struggling to launch products from their blogs, or who are shying away from aggressive launch tactics. promise! Launch. Clout.

Announcing @SocialEmployee (McGraw-Hill) Book & Book Trailer

Blue Focus Marketing

We are thrilled to announce the upcoming release of our new book, The Social Employee: How Great Companies Make Social Media Work , out August 23 through McGraw-Hill ! In our book, these international brands, were generous enough to open their doors to us so we could show the world how they are achieving revolutionary results. Watch The Social Employee book trailer video!

From Blogger to Book Author: The 4-Step Guide

ProBlogger

Recently, I signed a contract with a book publisher. I had always hoped to one day publish a book, but I never thought it would happen in a few months. Image copyright Lasse Kristensen - Fotolia.com If you want to go from blogger to book author, you’ll need to do a few things. Why you should publish a book. Why even write a book at all? In some cases, self-publishing (especially your first book) may not be a good idea. Authority: There is still a great deal of social clout when it comes to having a published book from a reputable publisher.

@Andreas_Ramos Big Book of Content Marketing: Your Primer for Social Branding Success

Blue Focus Marketing

A couple weeks ago, I shared three exciting new books recently released by my esteemed marketing colleagues. This week, it’s time to add another book to the list. Prominent content marketing evangelist Andreas Ramos has just added a new book to his impressive catalog called The Big Book of Content Marketing. Letting the audience lead the way. Sounds simple enough, right?

Book Review: Social Media Marketing

Webbiquity SMM

As she notes in her introduction, Li’s book is organized around four main themes: Research: start by using search and social media monitoring tools to discover where your customers and prospects are congregating. Li really “gets&# social media from the social, search and business perspectives, and this shows throughout the book. Eventful, Meetup, Upcoming, etc.).

Blog Business Model 2: Sell Your Print Book

ProBlogger

Kevin Cullis, who runs MacStartup.com uses the blog to support his print book, How to Start a Business: Mac Version , and his upcoming release, How to Start a Business: Windows Version. Kevin's book, How to Start a Business: Mac Version. Like most budding authors I had intended to find an an agent who hopefully would find a publisher to get my book on the market.

Use Google Authorship to Improve SEO and Drive Traffic

Pamorama

Executive Chairman Eric Schmidt discusses this in his upcoming book, “The New Digital [.]. Don’t miss a huge branding opportunity: Link your Google+ profile to the content you create Google is looking to put user identity at the forefront of a number of its products, including search. They are trying new ways to authenticate quality links.

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How To Create the Perfect Facebook Fan Page

Techipedia: Tamar Weinberg

He’s volunteered to give away a copy of his recent book, FBML Essentials , to two readers. You can also purchase my book, FBML Essentials , which will give you a little more details on FBML (as well as the Facebook developer platform in general). have a couple set up for books that I work for the publishing company. Marketers love Facebook. This applies to Pages as well.

Derailed [Book Review]

Justin Levy

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Derailed [Book Review] Written on January 23, 2010 by Justin Levy in books , business , reviews , video 14 Comments - Leave a comment! Well, Derailed (affiliate link) by Tim Irwin takes the exact opposite perspective but that’s what makes the book so great.  It called again.

Rework – Video Book Review

Justin Levy

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Rework – Video Book Review Written on August 1, 2010 by Justin Levy in books , reviews , video 2 Comments - Leave a comment! This is the type of book that I will be passing on to a couple folks that may be in a rut lately and/or who are getting ready to launch new businesses.

The 10 Secrets to Making a Spellbinding Video Trailer for Your Next Blog, Book, or Product Launch

ProBlogger

Regardless of whether you are creating a video trailer, a book, a radio show, or a blog post, the story comes first. If you’re one of them, check out his upcoming blog about (surprise!) The 10 Secrets to Making a Spellbinding Video Trailer for Your Next Blog, Book, or Product Launch. This guest post is by Jon Morrow of boostblogtraffic.com. Okay, so not everybody is a natural-born Steven Spielberg. You might like the idea of creating a trailer for your next launch. You might even believe it’s doable after reading this guide to creating movie trailers. It takes work.

Tips 14

Twitterville Video Book Review

Justin Levy

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Twitterville Video Book Review Written on September 9, 2009 by Justin Levy in books , reviews , twitter , video 15 Comments - Leave a comment! The book doesn’t provide you with a lot of tactical, go out and do it-type information.  It's definitely on my reading list.

Ignore Everybody Video Book Review

Justin Levy

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Ignore Everybody Video Book Review Written on October 25, 2009 by Justin Levy in books , reviews , video 9 Comments - Leave a comment! Are you looking for a book that, according to Guy Kawasaki , will “kick your ass and push you out of your zone of mediocrity and stagnation&# ? 

Pure Mastery. Pure Creativity.

Twist Image

Tony started blogging (before it was even called that) in 1996, he writes books , is an avid photographer and more. Levin It's a far cry from where he'll be in the upcoming months, as he heads out on the road as Peter Gabriel's bass player (think private jets and the best hotels). This man is a legend. . You may not know him by name. You have heard hundreds of songs that he has played on. Over a year ago, I decided to start a new podcast (it's called, Groove - The No Treble Podcast ). If you're a bass player (or a musician), you will often know these people. His hustle. . He's 70.

Inbound Marketing – Video Book Review

Justin Levy

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Inbound Marketing – Video Book Review Written on November 3, 2009 by Justin Levy in books , google , hubspot , inbound marketing , reviews , social media , video 14 Comments - Leave a comment! If you’ve already picked up a copy of the book, what did you think of it? 

The Promise: President Obama Year One [Book Review]

Justin Levy

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking The Promise: President Obama Year One [Book Review] Written on June 23, 2010 by Justin Levy in books , presidentobama , reviews , video 4 Comments - Leave a comment! Here are some more thoughts that I had on the book. Thanks for taking time out of your day to come hang out here!

@Andreas_Ramos Big Book of Content Marketing: Your Primer for Social Branding Success

Blue Focus Marketing

A couple weeks ago, I shared three exciting new books recently released by my esteemed marketing colleagues. This week, it’s time to add another book to the list. Prominent content marketing evangelist Andreas Ramos has just added a new book to his impressive catalog called The Big Book of Content Marketing. Letting the audience lead the way. Sounds simple enough, right?

The Think Big Manifesto – Video Book Review

Justin Levy

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking The Think Big Manifesto – Video Book Review Written on August 5, 2009 by Justin Levy in books , reviews , video 2 Comments - Leave a comment! You might already know Michael from his previous book, The Contrarian Effect.  If youre new here or just an old friend, Id love it if you subscribed via RSS feed. Thanks for taking time out of your day to come hang out here! recently finished reading The Think Big Manifesto by Michael Port.  video. United States License.

The Social Media Marketing Blog: Facebook Age Demographics

Josh S Peters

via scottmonty.com In my upcoming book Twittfaced we touch on the fact that FaceBook is growing rapidly in the 35+ age range and these amazing new stats show exactly how they are growing. What changes ado you expect to see and think will happen as this age range continues? Do you think things will get better or worse?

What Old School Hip Hop Teaches Us About Content Marketing

SocialFish

There are several marketing and communication lessons to be gleaned from a movement so connected with this upcoming generation. Explore four elements of Old School Hip Hop that will inspire your association to strategically develop compelling content such as blog posts, e-books, videos and infographics—that are sure to connect with and engage your audience. photo credit ).

Remix 80

Inside Larry & Sergey's Brain [Book Review]

Justin Levy

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Inside Larry & Sergey’s Brain [Book Review] Written on June 30, 2010 by Justin Levy in books , google , reviews , video 0 Comments - Leave a comment! If youre new here or just an old friend, Id love it if you subscribed via RSS feed. Brandt does.  United States License.

3 Tips on Making Presentations Shine!

Engaging Brand

One of my favourite business books over the last year has been Resonate by Nancy Duarte. will hopefully get Nancy to talk more about the way to convey concepts in an 'evocative manner' on an upcoming show but in the meantime here are some tips. Creativity Leadership Marketing nancy duarte diagrammer engaging brand podcast resonate slide graphics business booksYou can listen to our podcast on presentations here. Well true to form Nancy continues to revolutionise they way we present.with the launch of Diagrammer. This quote from Nancy illustrates the concept of the site.

Facebook Marketing: Now Available! | Justin Levy

Justin Levy

Written on June 24, 2010 by Justin Levy in announcements , books , facebook 32 Comments - Leave a comment! Below I have put together an overview for you to assess whether or not you think there will be value in spending a few dollars and buying the book. This book is not just a Facebook-is-cool-and-you-should-join type book. JustinLevy wrote the book on it!

The Two Faces of Privacy on Facebook | Justin Levy

Justin Levy

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking The Two Faces of Privacy on Facebook Written on July 22, 2010 by Justin Levy in books , facebook , social media 0 Comments - Leave a comment! If youre new here or just an old friend, Id love it if you subscribed via RSS feed. Thanks for taking time out of your day to come hang out here!

Email Marketing and Social Media: 2 Peas in a Pod

Justin Levy

thought you’d find the upcoming webinar useful too so I wanted to share it here.  I hope that you can join us! Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Email Marketing and Social Media: 2 Peas in a Pod Written on May 9, 2010 by Justin Levy in announcements , email , social media 15 Comments - Leave a comment! Come join us!

Putting your best foot forward in PR

Sherrilynne Starkie

As recent Ottawa PR  graduates are making the transition from student to professional, CPRS Ottawa/Gatineau is  helping them with the search for full-time jobs, summer gigs and upcoming fieldwork experiences. For more information or to book , click here. That’s why the public relations society has organized Dress4Success, an event  to help students put their best foot forward!

Snap it? Tweet it? Scope it? How to Decide Where and When You Should Post to Social Media

Katie Lance

For some, your pillar piece of content may have a written blog, or a book, or a podcast, or a live video show. Facebook Business Pages and Facebook Live. I use Facebook Business Pages for business; you will see links to my blog posts, information about upcoming events and it’s generally where I post about my business first. Ever feel this way? You see a beautiful sunset.

Three Ways to Create Content through Stories

Spin Sucks

So, here we are, focused on what drives sales, but we’re forgetting to be human (more on that in a week or so when I do a book review of Maddie Grant’s and Jamie Notter’s new book Humanize). If you’re good enough to keep an audience captive, the organization will book you at an open mic local event where, without music, notes, or (gasp!)

Facebook Ad Examples That Convert

Sprout Social

Book Now. Another ad from PlayStation promotes one of its upcoming games with a new trailer. More than 1.65 billion people visit Facebook on a monthly basis, making it the third most visited website globally—falling behind only Google and YouTube. With an audience that spans the globe, you can be sure that members of your target audience are counted among them. Because. Learn More.

Harness The Power Through Likeable Social Media

Saying It Social

If you buy his new book, “ likeable social media &# you will receive a pre-release e-copy! Dave will also share information about the upcoming #Likeable U conference to be held in New York City June 8th and 9th. Dave has been featured on CNBC’s “On the Money&# , ABC World News Tonight, the CBS Early Show, the New York Times, and countless blogs.

How to Make a Facebook Cover that Markets Your Business

Rebekah Radice

If you want to create a branded Facebook cover in a matter of minutes and you’re tired of trying to remember the exact dimensions, Relay is the tool for you. I put this one together for an upcoming event in a matter of moments! 2. Promote an Upcoming Event. Rocking a new book? Looking to visually market your business on Facebook? Ready to rev up your creative juices?

12 Ways to Improve Your Online Reputation with Wiselike

Techipedia: Tamar Weinberg

Book authors, for example, can use Wiselike to promote upcoming titles coming out. You can promote upcoming events through Wiselike. Bryan Peterson , author of the widely acclaimed introductory photography book, Understanding Exposure. With the rising popularity of AMAs, creating Wiselike was a natural progression. For marketing purposes. Your resume. Ask me anything.”

Four Seasons #IgniteTheSpark Campaign Brings Romance To Social Media

The Realtime Report

With “The Spark” microsite as the campaign base, the brand also created a Facebook application – “Countdown to Romance” – that allows users to book vacations directly through the tab. Why create a campaign focused on the theme of romance? ” ( L2 Think Tank ). Four Seasons took this theme and brought it into social media on multiple platforms.

How To Monitor Your Three Essential Internet Marketing Strategies

Techipedia: Tamar Weinberg

As you can see, HootSuite is also great for monitoring brand awareness amongst varying genders and age groups, which will be able to affect the approach you take to upcoming marketing strategies on your social platforms. Get my Internet Marketing newsletter , buy my book, The New Community Rules: Marketing on the Social Web , and subscribe to the Techipedia RSS feed. Summary.

CEO Today: Interview with the co-founder of Flip.to – Brian J. Kent

Social Media Citizens

After a guest books a room, Flip.to incentivizes them to spread the word about their upcoming trip and where they’ll be staying. So if you’ve just booked a room at The James Chicago, you’ll earn a complimentary room upgrade certificate in all of two clicks. Brian is the co-founder and product lead of Flip.to. Here’s an example of how it works for hotels. Just as Flip.to