Small Business Mavericks

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What Is A Heat Map?

Small Business Mavericks

It can show you where the most mouse movements occur, which indicates where users’ eyeballs travel, and even which links are clicked on the most. Let’s say that, furthermore, the most clicked link on each page is the banner ad in the top right corner that offers site visitors a free download of your e-book.

Travel 156
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Google Trends Adds Top Charts Lists

Small Business Mavericks

Top Charts places them all in 6 primary category labels, which are Business & Politics, Entertainment, Nature & Science, Shopping, Sports, and Travel & Leisure. It goes back to January 2004. Categories you can view top searches for include: Actors. Baseball Players. Baseball Teams. Basketball Players. Basketball Teams.

Trends 111
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Trending Sources

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Pinterest Is Getting More Interesting

Small Business Mavericks

Film, Music & Books. On the flip side, when you share a pin that falls into one of these broad categories, then your pin will be added to that interest, giving it broader exposure to the Pinterest field of potential pinners. Categories include: Videos. Celebrities. DIY & Crafts. Home Decor. and Weddings.

Film 101
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What’s A Rich Pin?

Small Business Mavericks

Most likely, you’ll see Rich Pins for books, music, auto and travel categories, and possibly for other categories as well. Movie Pins – Movie Pins add director and cast names, movie ratings, release dates, and other information to the movie pins. This is just a start to the Rich Pins addition.

Travel 101
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Mobile Advertising Segmentation – Tablets & Smartphones

Small Business Mavericks

Tablets have a slight edge on books and reference materials. Tablets dominate travel and local. Here’s a run down of some of the more interesting findings: Smartphones dominate games, social media, communications, productivity apps, news, weather, dating, sports, and shopping.

Mobile 101