Ari Herzog

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If I Wrote a Book

Ari Herzog

Chapman, in the months before his Content Rules book was published, wrote the following on his blog: Before it was the “in thing” for everyone in social media to do, I’ve had the life long goal of writing a book. When I was a teenager, I had a fantasy to write a best-selling book.

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Vacilando

Ari Herzog

He wrote about his travels in a 1962 book, entitled, “Travels with Charley: In Search of America.” ” It’s one of my favorite books. ” The concept of vacilando was the source of some of my most memorable travel stories. I initially read it after my own cross-country road trip in 2001.

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Reading

Ari Herzog

Books are the aqua vita of the spirit; they form a kind of background radiation against which I measure my life and my endeavors. ” – James O’Reilly, co-founder of Travelers’ Tales. They buck me up when I’m down, inspire me out of torpor, galvanize me when I am ready to walk the fire.”

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CASE STUDY: How JetBlue Listened on Twitter

Ari Herzog

A few weeks passed and, when a local conflict required me to change my dates of travel, I logged onto the JetBlue website and clicked the link to “change entire itinerary.” jetblue Your website indicates 24-hr period to cancel reservation without a cancel fee if travel for 7+ days away. Can I do it online? But they did.

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Why There is No Social Media Scorecard

Ari Herzog

Books that cater to the dummies in all of us present case studies and best practices, and we walk away after reading their pages with a desire to do what the experts do. Your parents, family, friends, and educators will guide you on proper decorum and what-if roads to travel — but your life is yours, to do with what you please.

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Monday Muse #1: Mitch Joel

Ari Herzog

He’s the president of digital marketing agency Twist Image , and the author of Six Pixels of Separation, the name of his book , podcast , and blog. I confess never listening to his podcast, but his blog is in my RSS reader for top-notch writing and a Canadian slant to controversial issues; and I’ve also read the book.

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22 of the Quirkiest Twitter Bios

Ari Herzog

I wrote the book THE END OF MEN, and yet they are still here. I’ll travel anywhere & probably have. I earn my keep as a Writer, Senior Story Editor-Producer and Mom. Hilary Hughes, @hilmonstah : Rhymes with @MTVNews. Hanna Rosin, @hannarosin : Co-host of NPR’s Invisibilia. Fmr @marcorubio Dep CoS.

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