Convince & Convert

APRIL 3, 2013

In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about thousands of Facebook and Twitter users temporarily changing their avatars in support of marriage equality , currently being debated by the United States Supreme Court. Social Media Controversies Addressed, Fresh Each Week. Do You Have Motives, or Motivation?

Avatar 127

Avatar Sysomos Meme Curation 127

Twist Image

DECEMBER 13, 2010

Whether you're using a more complex Social Media monitoring tool like Radian6 or Sysomos or using free tools like Google Alerts and Twitter Search , there really is no excuse not to know what people are saying, where they're saying it, how much of a network they're connected to, and what the overall sentiment is. business book.

Sysomos 108

Sysomos Radian6 Loyalty Sentiment 108

Convince & Convert

JUNE 17, 2010

I love the Twitter culture and community, and I spend quite a bit of time using Twitter. Maybe you found this blog from Twitter? But, for about 99.999999% of the world, Twitter usage is not an end, it’s a means to an end. Your Twitter goals may vary. 53% of Twitter users never tweet ).

Twitter 125

Twitter Metrics Social CRM Consultant 125

Proactive Report

JANUARY 10, 2011

Mark Evans wrote this week in the Sysomos blog. Instead, they want to create a strategic plan, and then have a partner do the “heavy lifting” such as running Facebook Pages and Twitter accounts. About a month ago there was a flurry of conversion on this subject on Twitter and people on both sides of the argument have strong views.

Social Media 93

Social Media Sysomos Flickr Training 93

Convince & Convert

SEPTEMBER 21, 2010

To be fair, I’ve only included those I’ve actually used (Radian6, Sysomos, Spiral 16) or tested (Meltwater, SM2). You can also set up various searches from Google, Twitter, etc and run the RSS feeds from each search through Yahoo Pipes and have the resulting feed delivered to your inbox or RSS reader to monitor ongoing.

Social Media 155

Social Media Radian6 Strategy SM2 155

Convince & Convert

AUGUST 10, 2010

We’ve gone from MySpace and a era of anonymous accounts and comments attributed to “SexyBear1984″ to using our real names on Facebook, Twitter, and elsewhere as we build personal brands. If they are social media savvy, you can follow up via Twitter direct message. Hope the book writing is going well!

Social CRM 133

Social CRM Influencer Klout Social Media 133

Socialized

SEPTEMBER 19, 2009

But I’m not talking about social media gurus or mavens, or people with 20,000 followers on Twitter. McLuhan clearly foresaw the whole phenomenon of blogging, Twitter and Facebook status updates. This is one of my favorite quotes, which I used in my book in the section on social media measurement. Marshall McLuhan.

Social Media 223

Social Media Sysomos Privacy Radian6 223