Webbiquity SMM

JANUARY 2, 2013

The financial services (75%), insurance (50%) and software (50%) industries are the most advanced when it comes to having separate content marketing strategies for each channel through which they distribute content. Polaris B ). Companies in these industries are also the most likely to have formal content marketing editorial calendars.

Social Media 245

Social Media B2B Marketing SEO 245

Webbiquity SMM

SEPTEMBER 10, 2012

Sandy is an active thought leader in helping businesses transition into an era of social business, as well as the award-winning author of two best-selling books: The New Language of Business: SOA & Web 2.0 , and The New Language of Marketing 2.0: How to Use ANGELS to Energize Your Market. Lisa Cramer. LisaJCramer. Emily Gonzales.

Twitter 257

Twitter Bazaarvoice B2B Microsoft 257

Webbiquity SMM

JUNE 14, 2011

Steve is one of the most brilliant marketing strategists I know, and co-author of a new book, Revenue Engine. Buy his new book ! Though both Genoo and Eloqua provide marketing automation software, they fit at opposite ends of the market in terms of company size, so they rarely compete. Steve Woods , Eloqua.

B2B 164

B2B Sentiment SEO Klout 164

Webbiquity SMM

AUGUST 2, 2010

Companies cited as role models include web conferencing provider Dimdim , HR software provider Taleo and telecom firm Unified360. Yes, as Shel Israel writes in the foreword, “It had to happen—an entire book, one tweet a time, and yet it is a real book that will help you understand what SM is about. They need to cut costs.

Report 174

Report Social Media B2B GPS 174

Webbiquity SMM

JULY 15, 2013

If a book about failures doesn’t sell, is it a success? It’s unclear whether or not these are still available, but Diana Adams highlights custom Nike sneaker designs from Daniel Reese that range from Twitter and Pac Man to Super Mario and Flash (the superhero, not the software). 31 Jokes for NERDS!

Tumblr 193

Tumblr Marketing Meme Social Media 193

Webbiquity SMM

MARCH 26, 2012

Krista LaRiviere of web presence optimization software firm gShift Labs quotes a client who told her that “once his marketing team started focusing on the company’s entire web presence (not just the website), organic search traffic increased, leads increased and business increased.

Tips 183

Tips Reputation SEO B2B 183

Webbiquity SMM

MAY 23, 2017

The campaign scored high on relevance and impact as it creatively captured the attention of the audience in a cluttered marketing environment for security software. For all those who’re looking and nodding in agreement, wondering what to do next: take a leaf out of GE’s book. Defeats the purpose of ‘being more human,’ doesn’t it?

B2B 198

B2B Strategy Marketing Microsoft 198

Webbiquity SMM

APRIL 23, 2013

Krista LaRiviere, CEO of web presence optimization software vendor gShift Labs, explains how recent Google algorithm changes (including more emphasis on social signals, the clampdown on low-value backlinks, the Google +1 button, and freshness updates) now make optimized, user-focused content more important than ever for search rankings.

Content 223

Content Tips Marketing B2B 223

Webbiquity SMM

JUNE 6, 2011

’ | Another special tweet he sent 5/21 @ckburgess I can’t wait to get home from Afghanistan to buy his book, #WeFirst , and not just follow his twitter and blog. He is an industry expert in the areas of SEO, interactive and digital technologies and author of Search Engine Marketing and several more books.

Twitter 196

Twitter B2B Crowdsourcing Hubspot 196

Webbiquity SMM

APRIL 27, 2021

A few journalists, analysts, and business-book authors in any industry segment stood out. Blogging platforms, content curation software , and social networks enable anyone with the ability and ambition to become a reporter, opinion pundit, or industry trade journalist online. But print space was an expensive and finite resource.

B2B 318

B2B Influencer Social Media BuzzStream 318

Webbiquity SMM

MARCH 11, 2013

The Search Power of Brand by SEO Book. Krista LaRiviere, CEO of web presence optimization software vendor gShift Labs, offers some excellent guidance on creating a content marketing strategy that incorporates content development, SEO, social media, PR, video, email marketing and paid search in an integrated fashion.

SEO 192

SEO Paid Search Engineering Reputation 192

Webbiquity SMM

APRIL 23, 2012

How do you get the world’s attention if you’re a scrappy little Linux-realm software company with a bit of creativity (and some really smart coders) but no cash? David Pogue: Be There, or Be Cher! CrossOver Impersonator launching at MacWorld! by CodeWeavers. 10 Incredible Interactive YouTube Videos by Mashable Business.

Posterous 173

Posterous Social Media Marketing Case Study 173

Webbiquity SMM

APRIL 9, 2012

ALOT is a catalog of free “apps for your PC” in a range of categories including entertainment (comic books, TMZ, The Onion, IMDB search), food, games, travel, music, news (The New York Times, CNN, Fox News, Stock Market Watch), reference, social networking (e.g., ALOT. ** 5 STARS. apps for Facebook, Twitter and Evite) and more.

Review 200

Review Tools Social Media Klout 200

Webbiquity SMM

NOVEMBER 19, 2013

There’s no reason corporate purchasing professionals shouldn’t be able to buy office supplies, chairs, filing cabinets, commodity technology items and other frequently purchased, generally low value items online as easily as they’d buy a book, a pair of shoes or music in their personal lives. Or does it? What do you think?

B2B 199

B2B Marketing Committee Cost 199