Buzz Marketing for Technology

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More B2B Marketing on Mad Marketing TV — The After Party

Buzz Marketing for Technology

How writing a book can help generate awareness and build reputation. MadMarketingTV is sponsored by Act-On Software: Marketing Automation for the Fortune 5 Million. After last weeks show, guest host Jeff Ogden and B2B marketing expert, Paul Dunay discuss: - Marketing at a small company versus a larger company.

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Are You a Productive Reader? - Stepcase Lifehack

Buzz Marketing for Technology

We read to make us feel good, about what we’ve done or what we could do or what others have done — even about what a smart person we look like reading such a smart book on the subway — and not as an exercise in personal growth. When you’re done, give the book away, so someone else can learn from it. Make a list.

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Generating a Buyer Persona with Facebook Advertising

Buzz Marketing for Technology

I am a big fan of David Meerman Scott’s work and I am in the middle of re-reading his book the New Rules of Marketing and PR 2nd edition ! Kadient, a software as a service provider, has a number of buyer personas – 2 in fact – one named Anya and one named Luke. How … Facebook! Tweet This! Share this on Facebook.

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What a Trifecta of a Year!

Buzz Marketing for Technology

Last year I wrote about how some weeks are hard to top and how lucky I was to have launched my first book – Facebook Marketing for Dummies (Wiley) with my co-author Rich Krueger, and I was nominated for BtoB Marketing Magazine’s (a Crain’s publication) list of the Top 25 BtoB Marketers of the Year 2009. But wait that’s not all!

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Grow Your Wiki

Buzz Marketing for Technology

Wikipatterns book. We’ll discuss the future of social software in organizations, new ways to gather, analyze, and disseminate knowledge, and the impact of improved knowledge sharing for your employees, customers, and the broader community. Buy the book | Learn More. Buy the book. Web-based spreadsheet. White House.

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Digital Roam: BNET videos the napkin

Buzz Marketing for Technology

The story of the book. Thanks to the amazing editors, producers, and animators at BNET , heres a video showing many ideas from my book. 05:17 AM in The story of the book | Permalink. KILLER book! Im answering your point in your comment above about easy-to-use drawing software. Visual thinking. Cant see the video?

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5 Ways B2B Can Learn from B2C Marketers

Buzz Marketing for Technology

But the reality is that B2B buyers are very similar to B2C consumers— whether it’s buying a new car or new enterprise software, consumers want to be educated and informed. Your case studies, white papers, e-books, articles and events are a category. They want to feel as though you understand them and their problems.

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