Waxing UnLyrical

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Uncovering The Remarkable In Your Social Networks

Waxing UnLyrical

And that made me think some more: what is the hidden remarkability in the lives of those we encounter every day – or, at least, every few days – in social media? So I asked the question: “What remarkable thing have you done that your social networks do NOT know about you?&#. We think we know them.

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7 Reasons To Add Amplify To Your Social Networks

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 7 Reasons To Add Amplify To Your Social Networks December 21st, 2010 Tweet I first heard about Amplify earlier this year; I believe it was at the January chapter meeting of IABC/DC Metro.

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Understanding Paid, Owned and Earned Media

Waxing UnLyrical

While some assume the name connotates free media, in reality it often means the organization deploys agencies, PR and social media staff to garner earned media. Owned is when a company acts like a media organization and publishes its own content, on its site, in print or on social networks.

SEO 246
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3 Things You Don’t Know About Social Media Monitoring

Waxing UnLyrical

Even though they have to stop listening to the conversation, employers are allowed to store meta data, like records of how long an employee used a network or phone system for personal communications, as well as who they called and when. They need social media privacy and social media surveillance training as well.

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How AI May Impact PR Pros

Waxing UnLyrical

Further, metrics that determine the impact of social actions will improve and better explain how social actions, content and media coverage impact the larger marketing cycle. His fourth book, Welcome to the Machine: A Primer on AI for Marketers, will be published in 2019.

Analytics 164
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Getting Back on the Right Path

Waxing UnLyrical

Last Wednesday, it was social networking app Path ’s day in the hot seat. The crime: in order to make it easier to find our friends, they were taking the address books on our cell phones and uploading it onto their servers. Now, I’m not trying to defend their actions. Apple needs to change this.

Apple 185
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Are You a Digital Landowner or Sharecropper?

Waxing UnLyrical

Social networks are great for business. It is understandable, then, why business owners are flocking to set up shop on social networks and sometimes forgoing the building their own websites in favor of a social network presence. Guest post by Cal Evans. Is this the smart way to go though?

MySpace 194