Direct Marketing Observations

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10 social sites you might have missed

Direct Marketing Observations

Teneros has created a product called Social Sentry which provides corporations the ability to monitor the social networking communications of their employees. Delivered as a SaaS offering, Social Sentry enables businesses to monitor employee activity on all major social networks such as Facebook and Twitter.

Sites 170
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You have 11 months to step up your social media game

Direct Marketing Observations

It’s why new diet books keep popping up on book shelves. We just have a different name for it, it’s called social media obsolescence. This extends to the social networks that we use. What are you looking for when you read the latest link bait blog title? I’m always looking for the new tool.

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The Reality of Social Currency

Direct Marketing Observations

Case in point, this morning I came across an interview with Erich Joachimsthaler, a former Harvard professor, author of over 40 articles & two books on brand strategy and the CEO of Vivaldi Partners Group. That is, the comeback campaign sought to activate loyalists and fans through various efforts on social networks.

Loyalty 226
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On Dependence of 3rd Party Platforms and Leaving the Grid

Direct Marketing Observations

This morning I was looking for someone who I had gotten to know fairly well who essentially created a whole new life for himself around social media. They created a slipstream niche around how to use social media for SMB’s. Did he get a new job that necessitates that he not participate at all in social?

Platform 152
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15 reasons to love social media

Direct Marketing Observations

Because of social media, my network, no matter how jaded or pissed I can get sometimes, allows me to get jaded and pissed… and they’re ok with that. 9) Social media has allowed me to contribute to one book and create a rough draft for another. They still like me in the morning. For that, I’m thankful.

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The dark side of good work in social media

Direct Marketing Observations

It shows up in search in the form of great websites, sweet artwork, graphics, compelling, link juicy blog posts, articles, white papers, e-books, comments, mentions, profiles and bookmarks that you created all on behalf of the client. Might be time to update the resume… Tags: social media Social Networking marc meyer blogging.

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Indiscriminate Interconnectivity

Direct Marketing Observations

Whether you’re a brand trying to sell a product, someone trying to sell a book, or someone trying to get a job, or get a project, or build a book of business, you need networks, brand champions, supporters, advocates, friends and even strangers along the way to help you get where you need to go.

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