Webbiquity SMM

APRIL 11, 2012

Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. In fact, another recent study from HubSpot reveals that 63% of B2B companies aren’t generating leads from social media at all.

Social Media 176

Social Media B2B Exercises Hubspot 176

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. What do buyers really want from social media marketers? 25 Social Media Facts and Statistics. e-Strategy Trends ). e-Strategy Trends ).

Social Media 245

Social Media B2B Marketing SEO 245

Webbiquity SMM

SEPTEMBER 4, 2012

With The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More , authors Kipp Bodnar of HubSpot and Jeffrey L. Cohen of Salesforce Radian6 have literally written the book on social media best practices for B2B marketers.

B2B 185

B2B Social Media Review eBook 185

Webbiquity SMM

NOVEMBER 5, 2013

Our goal in designing these awards was to honor the top 50 women and top 50 men in social media. Cheryl Burgess ( @ckburgess ) CEO and CMO of Blue Focus Marketing, author of The Social Employee – How Great Companies Make Social Media Work , published by McGraw-Hill, in summer 2013.

Twitter 187

Twitter Airlines Syndication Blogger 187

Webbiquity SMM

MAY 22, 2012

There is a risk of the same fallacy today, with the mantra updated to “social media is everyone’s job!”—if ”—if the concept of social business is misunderstood or improperly applied. In fact, each person was hired specifically for their level of knowledge and skill in a particular, non-sales function.

Jive 186

Jive Yammer Training Social Networking 186

Webbiquity SMM

MAY 9, 2019

Create a Strong Social Presence. More and more B2B buyers are turning to social media and online review sites to research prospective products or services. Reach out to a few top customers and ask them to write a powerful recommendation that you can share on your website or social media channels.

B2B 130

B2B Committee Buy Process 130

Webbiquity SMM

SEPTEMBER 9, 2014

Stories about how top executives just don’t “get” social media and the concept of social business were common four or five years ago. Per recent research from GaggleAMP : “Connecting your business with your employees in social media can boost your social media presence.

Yammer 198

Yammer Policies Social Media Yahoo 198

Webbiquity SMM

MARCH 12, 2012

How can PR pros optimize their use of social media tools? Find the answers to these questions and more here in a dozen of the best social PR guides of the past year. ” Top 5 Innovative Ways PR Pros Are Using Social Media by Mashable. 5 excruciatingly dumb things PR pros do with social media by ragan.com.

Vocus 188

Vocus Press Release Tips Blogger 188

Webbiquity SMM

OCTOBER 11, 2011

As indicated in the masthead of my blog, it has both an explanational definition (The fusion of SEO, search marketing, social media, reputation management, content marketing and social PR) and a reasonal one (Being omnipresent on the web for the search phrase that uniquely describes you or your organization.)

Findability 216

Findability B2B Directory SEO 216

Webbiquity SMM

NOVEMBER 5, 2012

In Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing , Lee Odden provides the definitive guide to SEO and its extension into social and content marketing for the new, more sophisticated world of search and web presence optimization.

Review 190

Review Press Release SEO Engineering 190

Webbiquity SMM

MAY 3, 2011

Few phenomena have ever spread as far and grown as rapidly as social media; obviously, this has tapped into something essential to our nature. That is what has driven social media adoption. Whatever your role in social media, we hope you find this list valuable in expanding your knowledge and your network.

Twitter 279

Twitter Pharmaceuticals B2B Biotechnology 279

Webbiquity SMM

JULY 15, 2014

What seemed to be objects of science-fiction books and shows are now being developed in the real world, and may be used for marketing. The giants are taking a page out of science fiction books to develop technology that will heighten and improve user experience. Google, Yahoo! Let’s have a look.

Yahoo 195

Yahoo Marketing Apple Analytics 195

Webbiquity SMM

MARCH 30, 2015

Interesting visuals add value beyond blog posts as well, of course: they’re useful in presentations, videos, e-books, and other types of content at the core of an effective web presence optimization strategy. 20 Sites to Get Free Stock Images for Commercial Use by Social Media Today. That’s worth gold.”

Public Domain 100

Public Domain Wikimedia Creative Commons Hubspot 100

Webbiquity SMM

MAY 3, 2012

Consumers use mobile devices for entertainment, with books, movies, games and videos; to interact with friends and business on social networks, like Facebook and Twitter; and increasingly, to find information and make immediate buying decisions. Social Media Stats: [link]. References: Mobile stats: [link].

Mobile 180

Mobile iPhone iPad Training 180

Webbiquity SMM

MAY 22, 2012

There is a risk of the same fallacy today, with the mantra updated to “social media is everyone’s job!”—if ”—if the concept of social business is misunderstood or improperly applied. In fact, each person was hired specifically for their level of knowledge and skill in a particular, non-sales function.

Jive 101

Jive Yammer Social Networking Training 101

Webbiquity SMM

NOVEMBER 3, 2015

But, like the early days of anything on social, it’s difficult, messy, and imprecise. Remember trying to manage your brand’s presence on social media pre Hootsuite? Make the Most of Your Network with CircleBack: You may know CircleBack as an intelligent address book that keeps your professional contacts up-to-date automatically.

Tools 100

Tools HootSuite Team Conversation 100

Webbiquity SMM

JUNE 26, 2019

Social media marketing has come a long way over the past decade. Creativity and engagement are essential for a successful B2B or consumer brand social strategy. Here are four key benefits of social media marketing. Here are four key benefits of social media marketing. Guest post by Brad Richardson.

Social Media 194

Social Media Marketing B2B Loyalty 194

Webbiquity SMM

AUGUST 26, 2014

This question is particularly compelling today as we see Facebook set new records in terms of users, market valuation and revenue growth and wait with anticipation to see if Myspace can reinvent itself after conceding its market leadership position in social networking back in 2008. Background on the two social media sites.

B2B 190

B2B MySpace Startup Social Networking 190

Webbiquity SMM

OCTOBER 16, 2012

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. What will likely be the hot trends in social media over the next couple of years? Social Media Stats and Demographics. Social media and blogs reach 80% of all U.S.

Social Media 229

Social Media Hubspot B2B Marketing 229

Webbiquity SMM

FEBRUARY 16, 2011

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. 4 LinkedIn Tips to Help You Stand Out by Social Media Examiner. by My Venture Pad.

LinkedIn 189

LinkedIn Tips B2B Findability 189

Webbiquity SMM

AUGUST 1, 2011

You’ve almost certainly never heard of the Woodtick Theater and are unlikely to see it written up in any business book, but consider: • The theater is in its 20th season. • But as I thought about it later, this little theater definitely has some marketing and management lessons to teach any business.

Discount 147

Discount Metrics Compete Groups 147

Webbiquity SMM

OCTOBER 18, 2010

Diana Adams compiles an outstanding list of “though starters&# to help break through blogger writing block, including writing a follow-up to an earlier post, lessons learned from an event you’ve attended, a book review, a case study, or if all else fails—inviting another blogger you’re socially connected with to write a guest post.

Alltop 148

Alltop Tips Hubspot Directory 148

Webbiquity SMM

OCTOBER 20, 2015

That is not the case; these experts are highly trained when it comes to Facebook Ads (hence the term “experts”) and they know the rule book front to back, as will the person next to them. Review Facebook’s rule book to check for additional industry rules for your business before you run your ads.

Facebook 100

Facebook Pharmaceuticals Guidelines Advertising 100

Webbiquity SMM

MARCH 29, 2016

Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. But it may also be a problem with basic B2B social media marketing strategy. Cross-Platform Social Media Strategy.

B2B 100

B2B Social Media Strategy Marketing 100

Webbiquity SMM

NOVEMBER 27, 2018

I noticed in doing the research for my new book, The Ultimate Guide to Content Marketing Software , that the most successful vendors in each segment usually had a large, active Twitter following, while the least successful firms were missing or inactive on the platform.

Team 160

Team Marketing B2B Eventful 160

Webbiquity SMM

DECEMBER 4, 2012

How can you make sure your company’s social media policy doesn’t run afoul of employment law? What under-utilized site has been called a “social media powerhouse,” and which highly popular social bookmarking site is frequently overlooked by marketers? Social Media Marketing Guides and Tips.

Social Media 213

Social Media Resources Tips Policies 213

Webbiquity SMM

AUGUST 2, 2010

For those whose job it is to generate leads and sales through content and social media, here are five excellent new resources to help increase your knowledge. Social Media Marketing GPS (91 pages). Insights from more than three dozen social media marketing experts including Ann Handley, Marc Meyer, B.L.

Report 174

Report Social Media B2B GPS 174

Webbiquity SMM

SEPTEMBER 10, 2012

This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. Stacey is flat-out awesome: Social Media Manager for Vocus/PRWeb as well as serving her country as a U.S.

Twitter 257

Twitter Bazaarvoice B2B Microsoft 257

Webbiquity SMM

JUNE 14, 2011

Last week’s Online Marketing Summi t in Minneapolis drew an intense crowd of local agency and corporate attendees focused on learning the latest strategies for SEO and search, conversion rate optimization (CRO), QR codes, PPC, social video marketing, integrated analytics, social media measurement and more.

B2B 164

B2B Sentiment SEO Klout 164

Webbiquity SMM

FEBRUARY 7, 2012

How widespread, really, is the use of social media for marketing? How are B2B marketers using social media differently from their B2C counterparts? How are marketers measuring social media success? General Social Media Statistics. Infographic: Social Media ROI Statistics by Digital Buzz.

Statistics 190

Statistics Research Social Media B2B 190

Webbiquity SMM

JULY 22, 2014

This shift has led to today’s emphasis on “social” PR. But it’s not merely about using social media platforms and outreach; as one of five pillars in the web presence optimization framework , PR now impacts SEO, content marketing, website design, and other marketing disciplines.

Press Release 217

Press Release Nielsen Blogger SEO 217

Webbiquity SMM

MARCH 26, 2012

SEO, Social Media and WPO. From SEO To Social Media, Getting All Channels To Drive Traffic by MediaPost Search Insider. One of the most interesting aspects of web presence optimization (WPO) is how frequently bloggers and journalists write about the concept without actually using the term.

Tips 183

Tips Reputation SEO B2B 183

Webbiquity SMM

MAY 31, 2022

For B2B companies, it’s the most powerful social media platform for people to reach you, follow you, and learn more about your company. The best way to nurture leads is to book a call and have one-on-one conversations with prospects. You can automate the entire appointment-booking process with tools like Appointlet.

B2B 244

B2B LinkedIn Strategy Marketing 244

Webbiquity SMM

AUGUST 4, 2015

More and more consumers are now using social media and review websites to make all kinds of purchasing decisions. And, by linking your websites (pages) to established and populated social media websites like Facebook, Twitter, LinkedIn, Slideshare, YouTube, Pinterest, and more. 2) Social Proof.

Reputation 100

Reputation SEO Engineering Yahoo 100

Webbiquity SMM

MAY 23, 2017

Spread over paid search, video marketing, social media and other online channels , digital is expected to account for more than 46% of all advertising in the next five years. The rules of the game are changing, and establishing a digital presence has gone well beyond having a basic website and occasionally updated social media pages.

B2B 198

B2B Strategy Marketing Microsoft 198

Webbiquity SMM

JUNE 15, 2020

As a Content Writer for Lemon.io , Andrey Zagorodniy writes and publishes blog articles, landing pages, and social media posts. In his free time, Andrey is obsessing over his pet projects: a screenplay for a movie, and a book of horror stories.

B2B 172

B2B Policies How To Wikipedia 172

Webbiquity SMM

JANUARY 19, 2011

Web presence optimization (WPO)—using tactics like SEO, PPC, online PR, social media, content marketing and reputation management in a coordinated fashion to maximize your online visibility and business results—is the core theme of this blog. Social Media Affecting BtoB Buying Behavior by The Proactive Report.

Tips 179

Tips Press Release Reputation B2B 179