Direct Marketing Observations

MAY 13, 2022

With that said, I’ll start by going out on a relatively sturdy limb and say that social media, as a source for information, disinformation, and entertainment, in all its various shapes and forms, has been the absolute center of our global universe for the last five years. Social resets every day. Both real and imagined.

B2B 112

B2B Social Media Conversation Platform 112

Direct Marketing Observations

FEBRUARY 2, 2010

Executives are turning FUD around and using it on their own organizations with regards to the use of social media. While companies widely accept that social media is transforming the business landscape, executives are still reluctant to approve anything more than small tests or pilot programs. via hashtagsocialmedia.com.

Social Media 131

Social Media Sentiment Research Process 131

Direct Marketing Observations

NOVEMBER 20, 2013

Case in point, this morning I came across an interview with Erich Joachimsthaler, a former Harvard professor, author of over 40 articles & two books on brand strategy and the CEO of Vivaldi Partners Group. I would say, it is impossible in today’s media cluttered environment, and consumers’ who tend to have ever shorter attention spans.

Loyalty 226

Loyalty B2B Metrics Curation 226

Direct Marketing Observations

NOVEMBER 4, 2011

The best KPI in social should be attracted to what you want to achieve. i.e. We’re going to use social to drive sales, for lead gen , for referrals, for bookings, for awareness through brand mentions etc. I don’t gauge success in social on an arbitrary growth metric of total likes, followers etc.

Klout 206

Klout Facebook Metrics Engagement 206

Direct Marketing Observations

MARCH 10, 2011

The space I’m referring to specifically is the digital/social media, online marketing space. At that time I had recently read his book The Art of the Start and also had stumbled onto Guy’s website/blog, How to Change the World. It was the power of social to me on a very small but large scale all wrapped into one.

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Embedding SEO Apple Template 174

Direct Marketing Observations

SEPTEMBER 23, 2010

Greg Verdino of Powered, wrote a book called microMarketing. Before I give you my 2 cents on that chapter I have to tell you, it was probably one of the easiest reads on social media marketing that I’ve read in a while. Tags: Social Media marketing greg verdino micromarketing. Now chapter 5.

Construction 148

Construction Social Media Review Industry 148

Direct Marketing Observations

APRIL 9, 2010

3) I love this deck, The Tipping Points of Social Media. 4) If your not a fan of Social Media Today, you should be. Choose your availability, who you share your page with and when meetings get booked. Though we all read a lot every day, Mitch Joel compiled a nice list of 20 books that you should read.

Sites 170

Sites Real Estate URL Social Networking 170

Direct Marketing Observations

AUGUST 25, 2011

This morning I was looking for someone who I had gotten to know fairly well who essentially created a whole new life for himself around social media. They created a slipstream niche around how to use social media for SMB’s. Did he get a new job that necessitates that he not participate at all in social?

Platform 152

Platform Apple Microsoft Social Networking 152

Direct Marketing Observations

FEBRUARY 15, 2012

If you don’t know who Clay Shirky is, go to Amazon and read some excerpts from his two books Here Comes Everybody: The Power of Organizing Without Organization and Cognitive Surplus: Creativity and Generosity in a Connected Age. The parallels were neat and not lost on me.

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Hosting Organization Groups Groups 181

Direct Marketing Observations

JUNE 21, 2010

Featuring: Brian Solis is author of the new book Engage, the complete guide to build, cultivate and measure success in the new Web. He is globally recognized as one of the most prominent thought leaders and published authors in new media. Marc is also a featured writer and member of his favorite “go-to” site, Social Media Today.

Twitter 148

Twitter Web 2.0 Small Business Startup 148

Direct Marketing Observations

JANUARY 6, 2010

1) A September 2009 MarketingProfs survey of B2B and B2C marketers found that the marketing tactics most often used on social sites are not necessarily the best ones. Odd, but the net and social media does create somewhat of a Flash mob “follow&# mentality. 5) Tamar Weinberg is a star.

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Flash Mob Sites URL API 164

Direct Marketing Observations

NOVEMBER 2, 2012

I’m not sure how or why it began like this, actually I have an idea, but the truth is, social media has not helped temper the consumer expectation that the majority of all things on the web should be free. Somewhere along the way, someone got the notion that “value” should be given away for free. There’s a simple solution.

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Posterous Tumblr Flickr WordPress 162

Direct Marketing Observations

FEBRUARY 17, 2012

The Wonder Twins, are comic book superheroes. What we need to look at, is the empowered business and the empowered consumer together, as one. Put the two together and it’s lightening in a bottle. I think of the two as having the potential of the Wonder Twins. ” This phrase is unnecessary and just a habit of theirs.

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Buy Education Activities Groups 143