Dave Fleet

AUGUST 3, 2010

When I think of examples of companies known for successful adoption of social media tools, a few names always come to mind – Dell, Radian6, Freshbooks… and Zappos. (On On a related note, all of those companies have gained a reputation for good service via social media – a topic for a future post, perhaps…).

Review 296

Review Radian6 Skills Course 296

Dave Fleet

JANUARY 8, 2023

Each year I set myself a target for how many books I want to read and last year was one of my most prolific as I finished 52 books across the 52 weeks of the year. Each of these books was thought provoking, surprising, entertaining and sometimes all three. I’ve been an avid reader for years.

Energy 39

Energy News Issues Social Media 39

Dave Fleet

JULY 13, 2010

In this week’s episode of Social Mediators , Joe Thornley and I talk with Terry Fallis about how he and his publisher, McClelland & Stewart , are using social media to find and cultivate a fan base for Terry’s novels. Also up for discussion this week: Social media adoption still isn’t universal among communicators.

Publishing 247

Publishing Social Media 247

Dave Fleet

DECEMBER 31, 2011

So, as usual, I got to thinking about the shifts I think companies need to make in their social media activities in the next year. Here are six shifts I hope to see in social media use by business in 2012. See my recent post on five ways to improve your social media measurement for more on this.

Social Media 388

Social Media Policies Organization Process 388

Dave Fleet

MARCH 30, 2012

Social media practitioners: want to get better at your job? Social media is still a shiny object to many people – companies still come at it with a focus on the shiny object rather than on what they really need. The conversation could go something like this: A: We need to be in social media.

Social Media 353

Social Media Loyalty Conversation Buy 353

Dave Fleet

JANUARY 18, 2012

Now that I’ve had a few days to decompress, I thought I’d do something slightly different and provide a few insights from a social perspective. CES is not a social media conference (duh). That doesn’t mean there’s no place for social media, though – far from it. Listen and learn.

Social Media 276

Social Media Foursquare Conference Eventful 276

Dave Fleet

OCTOBER 30, 2010

Fraser Macdonald allegedly established a fake Twitter account ( @QueensQuayKaren ), with a bio that claimed ‘Karen’ was a “downtown Toronto gal who likes politics, my cat Mittens, and a good book,&# and pretended to be a supporter of rival candidate George Smitherman.

Twitter 382

Twitter Social Media Campaign Report 382

Dave Fleet

SEPTEMBER 14, 2011

Social CRM is a hot topic right now. As companies’ use of social media tools begins to mature from a pure marketing focus to more of a social business focus, the various use cases of social CRM are gaining more attention from practitioners.

Social CRM 318

Social CRM Small Business Video Guidelines 318

Dave Fleet

FEBRUARY 7, 2011

Alongside my ongoing book reading challenge , I start off every day by reading the latest goings-on in the public relations, social media and tech blogosphere. Also: interactive marketing trends and how social media may break down gender stereotypes. TEDTalks: Johanna Blakley: Social media and the end of gender.

Trends 258

Trends Facebook Sports Blogosphere 258

Dave Fleet

APRIL 5, 2012

If I let myself feel insulted every time I was exposed to advertising like this, I would need to book another appointment with a different kind of doctor, the kind that treat’s depression. Come to think about it, I could say it’s insulting. But I won’t. Why then, one might wonder, do brands advertise like this?

Health Care 370

Health Care Advertising Posterous Sample 370

Dave Fleet

MARCH 17, 2011

Book meetings with people you want to meet well in advance. Tips: Don’t just hang out with people you already know. If you spend the whole time with people you could meet any day of the week normally, you’re missing out.

Content 323

Content Conference Flipboard Meeting 323

Dave Fleet

MAY 25, 2010

That’s the three-step approach we recommend companies take when it comes to approaching social media marketing activities for their organization. Brian Solis , for example, talks about “listening, observing and learning” as the bedrock steps in organizational use of social media in his book “ Engage ” (which I’m currently reading).

Campaign 417

Campaign Social Media Marketing Loyalty 417

Dave Fleet

FEBRUARY 21, 2011

Now you can find out, with this free book, available as a PDF. UberMedia apps reinstated. Salon: Middle-earth according to Mordor. Ever wonder what Lord of the Rings was like from the perspective of the other side? The other side of Lord of the Rings. Mashable: 10 Fascinating YouTube Facts That May Surprise You.

SEO 262

SEO Mobile Foursquare Journal 262

Dave Fleet

SEPTEMBER 9, 2010

As part of a blog tour celebrating the book launch, I took the opportunity to put a few questions to Aaron about his views on Google’s approach to marketing, and how its own social media activities have contributed to its success. You can find more information about the book at GoogleyLessons.com.

Google 361

Google Marketing Apple Analytics 361

Dave Fleet

MAY 16, 2012

The next step is to create the high-level framework for the presentation (I’ve taken inspiration from Cliff Atkinson’s book Beyond Bullet Points here). Write it down, and refer back to this every time you sit down to work on the presentation. Create your framework. How long do you have to present? How long is the Q&A?

Conference 415

Conference Sample Samples Discount 415