article thumbnail

Twitter Advanced Search: A Comprehensive Guide for 2023

Keyhole.co

While Twitter’s basic search features help you get most of the job done, gathering highly specific information requires more — Twitter’s advanced search. So, if you’re a marketer trying to analyze their competitor’s account or if you’re trying to identify new customers, you must learn how to advance search on Twitter.

Twitter 52
article thumbnail

Social Media Intelligence: What It Is & Why You Need It

Hootsuite

For example, marketers looking to leverage social data intelligence might track Instagram, Facebook, and Twitter conversations to measure sentiment around their brand or products. Data can range from demographic information, such as age and gender, to user behavior, sentiment analysis, trends, and more. New to data analysis?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How named entity recognition (NER) helps marketers discover brand insights

Sprout Social

—not to mention brand makeovers, like Twitter rebranding to X—marketing teams are forever playing catch up. Fortunately, AI marketing techniques like sentiment analysis and machine learning (ML) enable marketers to overcome shrinking bandwidths and harness social listening for business intelligence.

Brands 85
article thumbnail

Is Customer Service a Part of Your Marketing Budget?

Convince & Convert

Think about what I’ve been preaching lately in my talk about my new book, Zombie Loyalists. If the sentiment is negative, that interaction will have much less weight assigned to it than if it’s positive. But at the top will be the steakhouses your friends have visited – if their sentiment was good. Why is this huge?

Sentiment 167
article thumbnail

Best Practices for Using Social Media Listening to Improve Your Marketing Strategy

Social Media Strategies Summit

Soon, people are queuing out the door to buy a book, a hot drink, and a snack. The company signed up seven million new Facebook fans, 500,000 new Twitter followers, and 800,000 new Instagram followers in a year. Cloudera Leverages B2B Social Listening to Assess Market Sentiment. “Me too,” says the other. “I Business is booming!

article thumbnail

The Art Of Having Thick Skin aka Twitter Purge Follow Up

Jason Yormark

To recap the above sentiment, it’s widely believed that folks that take these actions are doing it to appear more celebrity-like by having a large following and much smaller follower base. I am no celebrity, and quite frankly, all the Twitter followers in the world isn’t going to change that. 9 Ways Twitter Can Actually Be Useful.

Twitter 199
article thumbnail

The Art Of Having Thick Skin aka Twitter Purge Follow Up

Jason Yormark

To recap the above sentiment, it’s widely believed that folks that take these actions are doing it to appear more celebrity-like by having a large following and much smaller follower base. I am no celebrity, and quite frankly, all the Twitter followers in the world isn’t going to change that. Not so much now.

Twitter 200