Waxing UnLyrical

JULY 24, 2012

On June 26, Geoff Livingston , co-author of the recent book Marketing in the Round , joined us. Lee recently published Optimize , which is just a terrific book (consider that my unofficial review, though a more official one is coming!), . — Katie Delahaye Paine (@kdpaine) June 12, 2012. This time was no different.

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Nielsen Flickr Research Metrics 185

Waxing UnLyrical

JANUARY 27, 2016

Stop and review the big picture, looking at your online presence from the mind of an outsider. I think I’d start with a review of messaging on ALL digital assets, looking for consistency and clarity. We don’t talk about trust internally NEARLY as often as we should. How would I do a trust audit? Please share in the comments below.

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Reputation Energy Influencer Review 100

Waxing UnLyrical

APRIL 15, 2015

I love to cruise, but it’s frustrating that there’s no site or app to help me discover the wide assortment of cruises that are a good match for my travel style and budget – and to help me book the right voyage to the right destinations. If you want to contact us, just click or tap the “Book It” button. Assumption 1: Create content.

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Communities Travel Metadata Content management systems 100

Waxing UnLyrical

JANUARY 5, 2015

5 Book Recommendations for Nonprofit Networking and Data Nerds. Beth Kanter reviews five books that stand out from the crowd, in her opinion. Ian Cleary clearly explains how to set up GA so that it’s helping and not hindering your measurement. Why: Looking for some good reads on data?

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Metrics Consultant Flickr Analytics 100

Waxing UnLyrical

APRIL 30, 2011

If you buy one copy of his book, Built to Sell , today , then he’ll give you a goodie basket worth around $65 (the book costs $16) that includes: a 1-year subscription to Inc. But then I went across to the Built to Sell website, and really liked what I saw, especially when I read a chapter from the book.

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Sample Samples Report Retail 150

Waxing UnLyrical

FEBRUARY 23, 2011

Tomorrow, a little over one year since HAPPO was launched, there will be several events taking place throughout the country to help job seekers with all sorts of things: résumé reviews, advice, as well as connecting them with potential employers. A copy of the book will also be given away. Image: edupov via Flickr, CC 2.0. Pittsburgh.

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Eventful Hashtag Meeting Hosting 254

Waxing UnLyrical

MAY 28, 2011

I plan to review that in a few months). I’m not a big widget user, so it didn’t do a whole lot for me, but I’d agree with this CNET review of it. I’ve been without the XOOM for about a week now, and I miss it greatly. Mark softened the blow by giving me another toy to play with; a Droid Incredible 2. (I

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iPad Tools Wireless Widget 139

Waxing UnLyrical

MARCH 30, 2015

” Jonah Berger and Zoey Chen shared some helpful research via Harvard Biz Review last year (the tips are still good, which is why you’re getting the post!). ” Jonah Berger and Zoey Chen shared some helpful research via Harvard Biz Review last year (the tips are still good, which is why you’re getting the post!).

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Marketing Startup Consultant Flickr 100

Waxing UnLyrical

FEBRUARY 23, 2015

So, taking a (gold) leaf out of Oscar’s book, this week’s roundup features seven posts that examine how smart branding strategies can position your company (or you) as unique in a sea of competitors. Edelman in this still relevant Harvard Business Review post (there’s a ton of good stuff in there).

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Brands Consultant Film Flickr 100

Waxing UnLyrical

AUGUST 10, 2016

No matter how compelling your product copy, or how glowing your product reviews, there are some details that can really only be captured in a photo. Travel and hospitality shoppers might want to get a virtual tour of the hotel before booking a week long vacation. Visual content builds trust & loyalty. And those details matter.

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Content UGC Loyalty Hotels 100

Waxing UnLyrical

NOVEMBER 23, 2010

I will never again trust a review this individual writes. Very simple: out of 100 paid for posts, you will get 100 positive reviews. That said, Id be surprised if everytime GM brought reporters to the Champs Elysee to test their formerly crappy cars the reviews were universally positive. Why not book me for a speaking gig ?

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Class Blogger Issues Review 184

Waxing UnLyrical

JULY 14, 2013

The inimitable Jay Baer will join us (have you read my review of his new book, Youtility ? Please download and read it at your leisure, you will enjoy it. Also, the next chat is coming up on Tuesday, August 6. If not, you should, since you could win a copy), and I hope you will too. ET, and of course, just use the hashtag #measurePR.

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Journal Consultant Course Eventful 203

Waxing UnLyrical

NOVEMBER 15, 2010

Here’s a quick review on optimizing a news release for Google News. Read Me On BNET Watch Me In Action Book Me! Why not book me for a speaking gig ? Yet I often find that communicators don’t realize that priorities for SEO for Google News are actually slightly different than SEO for Google’s main search engine.

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News Google SEO Postrank 274

Waxing UnLyrical

JUNE 9, 2011

As you review the entries, you give feedback, and then, at the end of the contest, you select a winner, give ‘em their prize money, and you’re done … probably for far less than you’d pay otherwise.

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Project Metrics Communities Sites 216

Waxing UnLyrical

DECEMBER 28, 2011

But all of a sudden, S0-And-So is no longer available… but you still want me to do a book review/product giveaway that So-And-So is promoting. So you offer me an interview with So-And-So. I write back, saying yes, I would like to do an interview with So-And-So. Thanks, but no thanks.

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Press Release Flickr Newsletter Comparison 222

Waxing UnLyrical

OCTOBER 14, 2010

Copyblogger used this book as a guide to making boring content sexy. Umair Haque , blogging for the Harvard Business Review , places the Gap logo debacle into this context of creativity. As Haque explains, while their book value is about $32 billion, their market cap is over $262 billion. Why not book me for a speaking gig ?

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Class Flickr WordPress Template 178

Waxing UnLyrical

DECEMBER 13, 2013

Books that will round you out: 1. I waxed lyrical about Lee’s book last year, and it is really one of the best business books you can buy, either for yourself or as a gift (or both!). It’s an elegant and quick read (and you know me, I don’t WUL about a ton of business books). You must read this book.

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Conference Price Hotels Newsletter 276

Waxing UnLyrical

JANUARY 27, 2011

But all of a sudden, S0-And-So is no longer available… but you still want me to do a book review/product giveaway that So-And-So is promoting. Or maybe he had a ton of people imply, in their pitches, that since whatever they were offering would be comped he would be expected to write a positive review. Wanna Subscribe?

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Class Press Release Flickr Comments 279

Waxing UnLyrical

JANUARY 22, 2013

We talked about ups and downs of 2012, what to look forward to in 2013, and about the new book that Katie has co-authored with another of my faves, Beth Kanter , Measuring the Networked Nonprofit ( here’s my review of the book). Katie always brings the sass in addition to the smarts, so it was a ton of fun.

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Consultant Hashtag Hosting Organization 193

Waxing UnLyrical

AUGUST 24, 2016

I could write a book about it; I could also write two sentences. The first thing I want to review is the completion percentage of current content. For professionals, the same holds true with video. Everyone knows video is the next big thing; yet, I find many people struggle to grasp multimedia measurement. Develop a baseline.

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Brands Class Video YouTube 100

Waxing UnLyrical

AUGUST 19, 2011

Do you read that cache of business books and ebooks you’ve accumulated? Do you review your SEO strategy? Do you craft mindblowing ideas for a guerilla marketing campaign ( like these )? Do you troll blogs, talk to colleagues, and call your mom for inspiration, critique and advice? Do you photoshop a new logo?

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Small Business eBook Survey SEO 206

Waxing UnLyrical

JANUARY 26, 2011

Now Im going to review my privacy settings to see if I need to become ever more strict. Read Me On BNET Watch Me In Action Book Me! Why not book me for a speaking gig ? Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)" Mark as read Approve comment I already am fairly strict about how sees my stuff on FB.

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Class Facebook Privacy Public Domain 268

Waxing UnLyrical

MAY 22, 2013

I don’t do a lot of book reviews here at WUL. For one thing, most business books are dreary reads (yes, I said it), and dreary reads are, for me, slow ones. The other reason is that I don’t think of myself as a book critic. This is probably why I don’t get asked to do a lot of book reviews.

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Reputation Handbook Review Consultant 237

Waxing UnLyrical

FEBRUARY 12, 2014

We had had a writing assignment on the “democratization” of reading that came about in part because of the introduction of paperback books. It was glaringly obvious as I was reviewing the papers that no one had a clue as to the actual meaning of the word…and not a single soul had bothered to look it up.

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Banking Class Organization Education 218