Direct Marketing Observations

MARCH 10, 2011

At that time I had recently read his book The Art of the Start and also had stumbled onto Guy’s website/blog, How to Change the World. Last night I finished an advance copy of Guy Kawasaki’s latest book Enchantment. I was asked to read and review it and I have to say, I probably would have read it without him asking me.

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Direct Marketing Observations

SEPTEMBER 23, 2010

Greg Verdino of Powered, wrote a book called microMarketing. I was asked and honored to review chapter 5. If you swim in the waters of social media, you will know or be familiar with the numerous stories that Greg tells in his book. Now chapter 5.

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Direct Marketing Observations

FEBRUARY 2, 2010

Like the classic management book implies, we have moved the proverbial manager’s cheese. For instance, at its most basic, what happens when corporate messaging is spread by consumer reviews not Corp Comms department? So what does this mean to social media champions inside companies?

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