Buzz Marketing for Technology

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Personal KM; KM Business Case; KM, culture and compromise; KM Books Wiki

Buzz Marketing for Technology

Personal KM; KM Business Case; KM, culture and compromise; KM Books Wiki. KM Question, Blog, Link, and Book of the Week. [ KM Book of the Week. KM Books Wiki created by Matt Moore. This is a wiki page for annotating and discussing your favorite books related to Knowledge Management. Recommended Books.

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Managing in the Virtual or Network(ed) Organization: News, views, and reviews of Work 2.0 tools, apps and practices

Buzz Marketing for Technology

Essentially, it was a short-form of the book " Naked Conversations - How Blogs Are Changing The Way Businesses Talk With Customers " two or three years before Naked Conversations was written. This book also provides lots of clues. AppGap Review: Homecourt Client Extranet. AppGap Review: Homecourt Client Extranet.

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5 Ways B2B Can Learn from B2C Marketers

Buzz Marketing for Technology

Your case studies, white papers, e-books, articles and events are a category. 5) Allow product reviews. B2C companies have cited that allowing for product ratings and reviews from previous buyers can help sway uncertain customers or reassure them that they are buying into something great.

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Why Sustainable Competitive Advantage is so 1990

Buzz Marketing for Technology

I had a chance to catch up with Columbia Business School professor and fellow author, Rita McGrath to discuss her latest book called – The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business (Harvard Business Review Press, 2013). What does “good” in this new age look like?

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4 Ways Your Website Can Replace Focus Groups

Buzz Marketing for Technology

Take a hotel website: some are using social and loyalty data to enhance the customer experience from booking through checkout. They’re using online reviews and site engagement wisely. Shoppers don’t only share their preferences by purchasing products, they do it through their product reviews and other activity on the site.

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Are You a Productive Reader? - Stepcase Lifehack

Buzz Marketing for Technology

We read to make us feel good, about what we’ve done or what we could do or what others have done — even about what a smart person we look like reading such a smart book on the subway — and not as an exercise in personal growth. When you’re done, give the book away, so someone else can learn from it. Make a list.

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Cryptocurrency should appeal to regulators

Buzz Marketing for Technology

Alex is founder and CEO of Northwest Passage Ventures and coauthor—with his dad, business theorist Don Tapscott— of the book “ The Trust Protocol: How Blockchain Technology Will Change Money, Business and the World.” This has been a great series of conversations with cryptocurrency expert Alex Tapscott, and we’re just about done.

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