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Book Review: Engage!

Dave Fleet

Surprisingly, though, it turned out not to be the first of his books I read this year. The good folks over at Wiley sent me a review copy of his latest book, Engage! The measurement section, in particular is useful, not for any original insights but for combining a variety of measurement approaches into one place for easy reference.

Review 261
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Amazing Things Will Happen – Video Book Review

Justin Levy

Chapman first shared an unedited chapter of Amazing Things Will Happen many months ago and explained the concept behind the book, I was really excited for him and knew that this would be bigger than just publishing a new book (which is big in its own right!). This isn’t a marketing book. This is a guidebook.

Review 157
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A Confidence Boosting Book for Social Workers

For Real Social Workers

September 6 is National Read a Book Day. Two summers ago, I read a book that changed my way of thinking. The title of the book caught my attention. Only someone with a bold way of thinking or a serious set of balls would use the word ‘badass’ in a book title. The content in Jen’s book is as ‘badass’ as the title.

Skills 52
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Book Review: Marketing in the Round

Webbiquity SMM

As noted in the introduction, “Every contemporary marketing book is dedicated to the topic of social media, whether it be Facebook, return on investment, content, or customer relations. That description (as much else in the book) sounds a lot like web presence optimization (WPO), the framework for which has been covered here previously.

Review 186
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Rework – Video Book Review

Justin Levy

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Rework – Video Book Review Written on August 1, 2010 by Justin Levy in books , reviews , video 2 Comments - Leave a comment! I really enjoyed Rework and found myself making lots of highlights inside of it to go back and reference.

Review 187
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Revving Up a Children’s Book with Integrated MarComm

Waxing UnLyrical

I thought, “A children’s book… seriously?” I envisioned the entire book in its complete glory – from every page spread and the cover to how I could use my skills in IMC to make this book a reality. My book, “When Willie Got His Wheels,” is written for a 7-10 year-old reader.

CPC 100
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Socialnomics Book Review | jasonyormark.com

Jason Yormark

As I mentioned above, it’s not really a book to teach you how to integrate social media into your day to day strategy, but one to inspire you to do so. After reading the book, I felt more equipped to really take this evangelism to another level by being able to use the stories and case studies to share with others.

Review 209