Techipedia: Tamar Weinberg

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20 Ways to Cultivate Brand Unawareness in Social Media

Techipedia: Tamar Weinberg

Publishing updates in concentrated clusters or unremittingly all day long inspires connections to disconnect. No way for fans to publish content. Not publishing negative comments. Here are 20 social media marketing errors that send people running, that make them tune you and your company out. Alert: This list is not exhaustive.

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The Nightmare Public Relations Professional and How to Stop Him

Techipedia: Tamar Weinberg

Brian Solis and Deirdre Breakenridge just published an excellent book, Putting the Public Back in Public Relations. There’s no effort in adding thousands of email addresses to an address book, performing a mail merge, and sending off a generic press release. Jonathan Fields Self Help,&# asking him to review a new book.

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2013: The Rise of Customer Service Marketing (and Techipedia’s New Direction)

Techipedia: Tamar Weinberg

My book, The New Community Rules: Marketing on the Social Web , which was published by top tech publisher O’Reilly in 2009, was one of the first books about social media and was translated to German, Italian, Chinese, and Portuguese, becoming a best seller on digital marketing in a number of countries.

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5 Ways Social Media is Like a Great Friendship

Techipedia: Tamar Weinberg

For businesses, this is as simple as sending out a survey to your fans and followers, crowdsourcing feedback for ways you can improve your business, asking their feedback on what you’ve been thinking about doing to the business and perhaps publishing a fun poll to gauge their interests, thereby letting you know a little more about them.

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Looking Back on the Year of the Panda: Google Algorithm Changes

Techipedia: Tamar Weinberg

This specifically targeted sites with unoriginal content; a way to make sure these pages are not ranked higher than where the content was originally published. Get my Internet Marketing newsletter , buy my book, The New Community Rules: Marketing on the Social Web , and subscribe to the Techipedia RSS feed. Like this post?

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The New Model: How Google+ “Gets” Content

Techipedia: Tamar Weinberg

With the rel=”Publisher” code you will be able to find just what you are looking for without wasting so much time. Get my Internet Marketing newsletter , buy my book, The New Community Rules: Marketing on the Social Web , and subscribe to the Techipedia RSS feed. Like this post?

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Connection: Social Media’s Special Gift

Techipedia: Tamar Weinberg

When the Cluetrain Manifesto was published in 1999, it signaled a paradigm shift: markets are conversations. Buy my book, The New Community Rules: Marketing on the Social Web , a primer to social media marketing, and subscribe to the Techipedia RSS feed. It’s up to you to capitalize this and leverage it effectively.