Should Brands Give Up on QR Codes?
Mindjumpers
MAY 2, 2012
The Spanish railway company, Ferrocarrils de la Generalitat de Catalunya, gives away the first chapter of 40 novels to their passengers in collaboration with the book publisher Random House.
Mindjumpers
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Businesses Use Vine as a Creative Marketing Tool
Mindjumpers
AUGUST 22, 2013
The Twitter-owned platform lets users create and publish six-second videos in a feed similar to Twitter or Instagram. Simon & Schuster’s video lets followers pick a random book by tapping on the screen. Six seconds is more than enough time to sell a product, service or brand — easily and effectively. Show A Preview.
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