Buzz Marketing for Technology

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Personal KM; KM Business Case; KM, culture and compromise; KM Books Wiki

Buzz Marketing for Technology

Personal KM; KM Business Case; KM, culture and compromise; KM Books Wiki. KM Question, Blog, Link, and Book of the Week. [ KM Book of the Week. KM Books Wiki created by Matt Moore. This is a wiki page for annotating and discussing your favorite books related to Knowledge Management. Recommended Books.

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Social Media and the Contact Center for Dummies (Wiley)

Buzz Marketing for Technology

So I embarked on creating my 2nd book which is now available called Social Media and the Contact Center for Dummies , to help you to grasp the opportunities and challenges of working within the new social media market landscape. The result being faster turnaround on customer complaints, and increased responsiveness to customer needs.

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Facebook Advertising for Dummies (Wiley)

Buzz Marketing for Technology

So as a natural follow up act to last years Facebook Marketing for Dummies (Wiley 2009) which is now going on its 2nd Edition (after 4 printings of the book), I have once again teamed up with college buddy and CEO of AboutFaceDigital, Rich Krueger and writer Joel Elad (of LinkedIn for Dummies fame and other tech books) to bring you Facebook Advertising (..)

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Why Sustainable Competitive Advantage is so 1990

Buzz Marketing for Technology

I had a chance to catch up with Columbia Business School professor and fellow author, Rita McGrath to discuss her latest book called – The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business (Harvard Business Review Press, 2013). And I’ll give an example of a friend of mine at a big publishing company.

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Are You a Productive Reader? - Stepcase Lifehack

Buzz Marketing for Technology

We read to make us feel good, about what we’ve done or what we could do or what others have done — even about what a smart person we look like reading such a smart book on the subway — and not as an exercise in personal growth. When you’re done, give the book away, so someone else can learn from it. Make a list.

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What a Trifecta of a Year!

Buzz Marketing for Technology

Last year I wrote about how some weeks are hard to top and how lucky I was to have launched my first book – Facebook Marketing for Dummies (Wiley) with my co-author Rich Krueger, and I was nominated for BtoB Marketing Magazine’s (a Crain’s publication) list of the Top 25 BtoB Marketers of the Year 2009. But wait that’s not all!

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11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

I even wrote a book this year on just this topic called Facebook Advertising for Dummies (Wiley). Real Time Marketing makes headlines – ok so I am reading David Meerman Scott’s latest book called Real Time Marketing but you know what – he’s right! So people are looking for an alternative and that’s Facebook Advertising.

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