Social Media Strategery

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The Future of Branding is About Making Friends, Not Ads

Social Media Strategery

In fact, stop reading this post and do yourself a favor and read the 95 theses included in that book. THIS is the future of branding – it's not about social or mobile or location aware apps or retargeting – it's about fundamentally rethinking what we learned about PR, advertising, creative, and digital in college.

Brands 133
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Everyone’s on Facebook, Why Aren’t They on the Intranet Too?

Social Media Strategery

There has also been a substantial move to mobile technology. Steve Krug has a great book on this topic that has practical tips that really can improve any website. In the last several years we’ve seen a remarkable shift from blogs and discussion forums to instant update platforms like Twitter and Foursquare. Behavior Change is Slow.

Wiki 139
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So You Want to Bring Social Media to Your Organization?

Social Media Strategery

Bring one of the above books and float some of your ideas. Mobilizing Generation 2.0 is a nother book which I really liked. link] sradick Jeremiah Owyang’s most recent blog post, “Social Media Book Trilogy&# does a much better job of explaining the books to get started with. Lunch with the boss?

Gov 2.0 69
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Swine Flu 2.0 : A Case For How Managing Social Media is a Matter.

Social Media Strategery

Furthermore, with Twitter’s portability on mobile phones, the misinformation that any participatory media can and will create becomes more omnipresent. According to Yahoo, in the course of a five-minute search on Face book Monday afternoon, the number of “group&# Web pages dedicated to the new flu jumped from 15 to 108.

Gov 2.0 94