Jeff Esposito

MARCH 20, 2012

So when Mike Proulx entered the conversation on the subject, I think I made the comment along the lines of it is way to early to have a book on the topic. After reading the book, I do have to thank Mike for giving me a copy to change my mind. You are in marketing. You are looking for tie ins for your advertising program.

Mobile 43

Mobile Trends Advertising Social Media 43

Jeff Esposito

JULY 25, 2012

The book itself is a very smart read that took me out of my comfort zone of sorts. Instead of talking business, marketing or social, the book focused on an area that I have no background in – science. A few weeks back, I was having a conversation with my friend Geoff Livingston in the comments of a blog post.

Review 43

Review Study Research Report 43

Jeff Esposito

MARCH 4, 2012

My whole thought was who needs another social media book with the same catchphrases and rehashed case studies. So when I received a copy of the book in a care package, I debated whether or not to read the piece. I need to thank Gini Dietrich for pushing me to give it the ole college try, becuase the book was worth the read.

Case Study 38

Case Study Review Study Team 38

Jeff Esposito

SEPTEMBER 1, 2011

I read a ton of business books, but it is rare that one speaks to me in a truly personal way. Needless to say, the book took me back to my childhood. The book also offers a great insight into how the home gaming industry wars that we see today were influenced by Nintendo and thier lack of action and double dealings.

Review 41

Review Influencer Industry Video 41

Jeff Esposito

MARCH 7, 2011

About a month ago, the folks that are doing the marketing for Guy Kawasaki’s new book Enchantment sent me a copy to take a look and see what I thought. Much like an iPad, this book may be slim, but packs a helluva punch. Will re port back if it works. You won’t be disappointed.

Review 33

Review Video iPad Apple 33

Jeff Esposito

MAY 11, 2011

In this vlog video book review, I take a look at Stephen Denny’s Killing Giants. The book’s focus is on how you can out think and out maneuver the giants in your industry to maximize your market-share. If you guess that they killed a giant, well then you were correct. Have you slayed a giant yet?

Review 31

Review Video Industry Marketing 31

Jeff Esposito

NOVEMBER 18, 2013

My love for Sesame Street’s social content marketing is well documented. If you haven’t read the books, you should and can get all three here for ~$27 (amazon link) or if you are lazy, you can pick up the movie her e. Working with them would truly be a dream job, but is not something I ever expect to happen.

YouTube 42

YouTube Meeting Team Company 42

Jeff Esposito

AUGUST 3, 2010

Home About Archives Press Clips Spark Advisors Suggested Reading Social media metrics, a video review Written on August 3, 2010 by Espo in Book Review This video book review is on Jim Sterne’s Social Media Metrics: How to Measure and Optimize your Marketing Investment. Enjoy this post?

Metrics 28

Metrics Review Social Media Video 28

Jeff Esposito

SEPTEMBER 20, 2013

Ahh another week in the books and the Princess Espo countdown is on. lifecycle marketing: understanding the value of your existing customers – A nice read on customer lifecycle and how it impacts the marketing cycle. This week went by pretty quickly for me with a day off battling a stomach flu and a boat ton of meetings.

Meeting 38

Meeting Company Marketing 38

Jeff Esposito

JANUARY 10, 2011

This is a video book review of CC Chapman and Ann Handley’s Content Rules. It is my first read of 2011 and one that anyone serious about building content should check out. It even has a section of things you can steal, legally. What’s better than that?

Content 38

Content Review Video Marketing 38

Jeff Esposito

AUGUST 27, 2010

I am also glad to say that Scott Stratten ‘s book Unmarketing came out this week and I am featured in it talking about Vistaprint’s social media strategy. A book review is coming in the next few weeks, but if you want to check it out for yourself, click here to get it for less (Amazon affiliate link).

Posterous 32

Posterous Creative Commons Disqus Applications 32

Jeff Esposito

MARCH 4, 2013

Probably not, if you are one of the thousands of marketers, PR folks, movie buffs or music nuts (or a combination of the above) converging on Austin, its safe to say that you won’t see anything quite like SXSW. Reading is fundamental – nothing helps a flight fly by more than a good book. Is there anything like Texas in early March?

Smart Phone 52

Smart Phone Hotels iPad Energy 52

Jeff Esposito

JANUARY 19, 2012

When looking to expand, social media managers need to keep their local markets in mind and what their audience wants. Reading Fiction Helps Your Career – I am a geek who likes to read books. Now here’s this week’s edition of Five for Friday. There are only so many resources and only so much knowledge of languages.

Blogger 38

Blogger Crowdsourcing Social Media Management Buy 38

Jeff Esposito

APRIL 26, 2011

A win-win in my book. This one with Dustin Pedroia is especially awesome on two fronts. One he is my hight and is called the laser show and two, Esposito is referenced as the best. Thanks to Nick Gosselin for pointing this out — RELAX. This post has a video, click here if you can’t view.

Video 44

Video Sports YouTube Marketing 44

Jeff Esposito

AUGUST 14, 2011

They are always spreading knowledge and have published books that are considered “must haves” on social media usage. Jason Mollica is a public relations manager at a strategic marketing and PR firm near Buffalo, N.Y. Look at people like Deirdre Breakenridge and Brian Solis. I don’t need a score to tell me what they bring to the table.

Influencer 48

Influencer Klout Foursquare Analysis 48

Jeff Esposito

FEBRUARY 12, 2012

I like the check-in functionality for TV shows, books, movies and music; but really haven’t seen much more benefit to it aside from the stickers for the users. On one hand I like that I can store a bunch of cool pictures and marketing graphs instead of cutting and pasting links in a word doc. from my friend Gini Dietrich.

Applications 40

Applications Foursquare Curation Social Networking 40

Jeff Esposito

MAY 31, 2011

Some common areas include: marketing, product management, PR, user experience and quality assurance. To really make the plan actionable, you will need to book time with the other areas of the company and present and sell the plan to them. The first thing to do is to step back and look at the company as a whole.

Team 43

Team Social Media Metrics Training 43

Jeff Esposito

MARCH 27, 2012

According to this nifty infographic , the top five markets for landing a gig in social media are New York City, San Jose, San Francisco, Los Angeles and Boston. Click on the links to see my video book review. It’s a great reference book that looks at setting up your program and measuring what matters.

Social Media 42

Social Media Case Study Metrics ROI 42

Jeff Esposito

JULY 22, 2010

People in corporate hierarchies are used to dealing in dollars and cents not equated ad value or having a clip book thud. Aside from those metrics, you can pull up equated net promoter scores, social influence marketing score and conversation share (I blogged about what each is here ).

Metrics 24

Metrics Creative Commons Disqus Exercises 24

Jeff Esposito

AUGUST 11, 2011

Many social media books use his historic campaign as an example or case study of an effective social media strategy. Below are the three key examples that brands should keep in mind: There is no off-switch – Unlike many marketing channels, social media has no off switch.

Social Media 42

Social Media Web 2.0 Case Study Policies 42