article thumbnail

Context vs. Content: What Sells Your Book

Debbie Weil

That is key to understanding why context ( who , where , how , what , why ) has as much to do with the success or popularity of a new book as does the actual content of that book. Who recommended the book to you? Where did you hear about the book? Were you reading a print newspaper or an in-flight magazine?

scribd 103
article thumbnail

Newsjacking: David Meerman Scott’s New Book on Real-Time PR Is Released in Real-Time

Debbie Weil

His newest book, Newsjacking , released today, is no exception. it is being released in almost real-time in e-book format only (for Kindle, iPad and soon, Nook and Sony) and 2. I read about the book release on his blog. That sounds like a real-time book to me. DW: I’m reading your new book on my iPad.

iPad 101
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Newsjacking: David Meerman Scott’s New Book on Real-Time PR Is Released in Real-Time

Debbie Weil

His newest book, Newsjacking , released today, is no exception. it is being released in almost real-time in e-book format only (for Kindle, iPad and soon, Nook and Sony) and 2. I read about the book release on his blog. That sounds like a real-time book to me. DW: I’m reading your new book on my iPad.

iPad 101
article thumbnail

5 Search and Social Trends for 2011

Convince & Convert

We settled on 5 trends that we think will be especially important in 2011 (read or print yourself via Scribd, or see below for short summary). Every company needs to think of itself as a TV station, magazine, and newspaper. Trends to Watch in 2011. Organizations Will Become Publishers. Make your own news.

Trends 125