Small Business Mavericks

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6 Ways to Package Long-Form Content

Small Business Mavericks

Books – Whether you publish your books as print books or e-books doesn’t matter. Books are the flagship information product. Package your knowledge into a good book and it can serve as a calling card for your business. If you can write, you can sell your articles to magazines.

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Two New Google Developments

Small Business Mavericks

The Nexus 7 website doesn’t say what format e-books for the tablet are formatted for, but I suspect you’ll be able to read ePub and PDF just fine. I expect the Google Nexus 7 to be a major player in the e-book reader market within a couple of years and will probably even drive some of the smaller readers out of the market.

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Content Farms: Did Google Go Far Enough?

Small Business Mavericks

I really like this paragraph from Wired Magazine’s article on the topic: While it’s too early to tell how effective the change will be, the mere fact that it’s still too early to tell means the change isn’t nearly radical enough to represent a real reset of the economics of publishing on the net. Pardon the digression.

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How Unique Is Your Marketing Plan?

Small Business Mavericks

Alexander Dumas and Charles Dickens both published their novels in magazines before putting them in novel form. Would it have received the same level of response? As this article points out, serialized novels are nothing new. But the Internet offers novelists and publishers a new tool for marketing and publishing.

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Facebook Page Promotion - OfflineOffline | Small Business Mavericks

Small Business Mavericks

Television Radio Magazine advertising Newspaper advertising Telemarketing Seminars Brochures & Flyers In-store displays Direct mail Even word of mouth Facebook Pages have become their own stand-alone marketing materials for many businesses.