How Augmented Reality Can Be Used for Consumer Engagement
Mindjumpers
JUNE 27, 2012
There is no scanning needed, so rather than a simple QR code, the app recognises all kinds of images such as product labels, magazines, billboards or even a physical building. Mobile augmented reality for consumer engagement. Blippar describes itself as the first image recognition mobile platform targeted specifically at consumer engagement.
257 
Let's personalize your content