Debbie Weil

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Context vs. Content: What Sells Your Book

Debbie Weil

That is key to understanding why context ( who , where , how , what , why ) has as much to do with the success or popularity of a new book as does the actual content of that book. Who recommended the book to you? Where did you hear about the book? Were you reading a print newspaper or an in-flight magazine?

scribd 103
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Newsjacking: David Meerman Scott’s New Book on Real-Time PR Is Released in Real-Time

Debbie Weil

His newest book, Newsjacking , released today, is no exception. it is being released in almost real-time in e-book format only (for Kindle, iPad and soon, Nook and Sony) and 2. I read about the book release on his blog. That sounds like a real-time book to me. DW: I’m reading your new book on my iPad.

iPad 101
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Newsjacking: David Meerman Scott’s New Book on Real-Time PR Is Released in Real-Time

Debbie Weil

His newest book, Newsjacking , released today, is no exception. it is being released in almost real-time in e-book format only (for Kindle, iPad and soon, Nook and Sony) and 2. I read about the book release on his blog. That sounds like a real-time book to me. DW: I’m reading your new book on my iPad.

iPad 101
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Q & A With Michael Stelzner on the “Launch” of Social Media Examiner

Debbie Weil

I’ve known Michael Stelzner , the man behind the popular online magazine Social Media Examiner , for years. So I was delighted to get a review copy of his new book Launch: How to Quickly Propel Your Business Beyond the Competition which lays out the secrets of Social Media Examiner’ s success.

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Q & A With Michael Stelzner on the “Launch” of Social Media Examiner

Debbie Weil

I’ve known Michael Stelzner , the man behind the popular online magazine Social Media Examiner , for years. So I was delighted to get a review copy of his new book Launch: How to Quickly Propel Your Business Beyond the Competition which lays out the secrets of Social Media Examiner’ s success.